Spring Shoes And Clothing Industry Presents A New Turning Point Of Warm Current.

　　“泉州服裝業(yè)經(jīng)過30年的快速發(fā)展，現(xiàn)在已到了粗放型向集約型轉(zhuǎn)變的時候了。”昨日，中國服裝協(xié)會會長蔣衡杰在泉接受記者采訪時說，“期待拐點能夠引起泉州企業(yè)家的重視。”長期以來，蔣衡杰一直關(guān)注著泉州的服裝業(yè)發(fā)展。

For the first time, President Chiang came to Quanzhou, and from the Xiamen airport to Quanzhou, one after another billboard led him to ponder a question: what is the relationship between celebrity endorsement and products?

　　近十年間，泉州民營經(jīng)濟快速發(fā)展，民營企業(yè)的數(shù)量、注冊資本平均規(guī)模、產(chǎn)值規(guī)模等以十幾倍、幾十倍的速度在擴張。泉州紡織服裝業(yè)，在去年全行業(yè)實現(xiàn)950億元產(chǎn)值的基礎(chǔ)上，今年有望再進一步，成為我市第一個千億集群。

This year despite the fact that

It is understood that there are about 51 thousand registered trademarks in our city, of which 31 are well-known trademarks recognized by SAIC, ranking first in the national level cities, 39 famous brand products in China, and 446 famous trademarks in the province, ranking first in Fujian province.

"Only with a sensitive market sense, from the standpoint of consumers, from the perspective of meeting the needs of market consumption, and constantly improving the quality and function of products and giving full play to the advantages of brands and products from the perspective of improving the quality of consumer life, we can continuously enhance the brand connotation and value, further seek product differentiation, and do a better job of market segmentation so as to remain invincible in the survival of the fittest in market competition."

　　 淘汰一部分，維護一部分，尋找一部分。多年來，面對新的市場形勢，泉州企業(yè)正逐步改變產(chǎn)品銷售市場布局，保持原有國外市場的“輸液”關(guān)系，在營銷手段策略方面，也作出了一系列行動，積極拓展國內(nèi)市場。“金融風(fēng)暴讓企業(yè)感受到了冬天的寒意，但也有春天的氣息迎面撲來。就如海潮有大風(fēng)大浪，就會有大起大落。”在中國服裝設(shè)計師協(xié)會主席王慶看來，面對新的經(jīng)濟形勢，企業(yè)能否搶占制高點，關(guān)鍵就是對市場的準確判斷。

XTEP has its own brand, the introduction of the American Disney brand, the influence of the international brand plus the guarantee of the quality of the product, so that it can easily enter the high-end department stores in the second tier cities in China, and occupy the market share of the young sportswear.

　　在經(jīng)濟發(fā)展的特殊時期，常常是企業(yè)購并、重組的活躍期，也是市場份額爭奪的白熱化時期，財富的分配更多的是一種存量的調(diào)整，關(guān)鍵是看誰能夠發(fā)現(xiàn)、把握、抓住機遇。“只有加快企業(yè)的管理創(chuàng)新步伐，推動管理變革和技術(shù)創(chuàng)新，才能達到節(jié)能降耗、提高效率，提高企業(yè)的核心競爭力的目的。”

Wang Qing said, "especially this year, the pressure from outside enterprises is also a great opportunity for enterprises to adjust and develop strategies, promote internal management pformation, and promote pformation and upgrading.

The reporter has learned that Heng An has introduced external forces to promote management reform since 2002. By the 6 year of this year, the scale of the whole business has increased by 6 times, and the profit after tax has increased by more than 6 times.

Similarly, these managers have contributed 4.5 times more from 2002 to now.

Jiang Hengjie thought, "not only management should be innovating, but also the industry chain should be innovating, and the business marketing mode should also be innovating.

Editor: vivi