Nike'S Orders In China Rose
like Nike The mark on the mark is upward and oblique. Economic crisis Under the pressure of Nike Recent orders in China go against market tendency There was a rally.
The largest in the world Gym shoes Manufacturer Yuyuan group (00551, HK) said yesterday that it expects the current fiscal year ending September 2009 to be higher than the previous fiscal year. Nike, one of its main customers, has announced an annual increase of 6% from November to April. Yu Yuan Group Chairman Cai Qineng believes that the world financial crisis The group's orders have increased due to the closure of small factories. Data released earlier showed that Yuyuan group's 1~11 monthly income was $4 billion 660 million, up from $3 billion 840 million in the same period last year.
In the European and American markets, Nike seems to be particularly fond of manufacturing in China. Nike announced the second quarter earnings report last week, due to the growth of overseas sales to make up for it. American market The net profit increased by 8.8%, which was better than analysts' expectations, but revenue was slightly lower than expected. Meanwhile, Nike's total future orders for shipment from December to April are $6 billion 700 million, 1% less than the same period last year.
Earlier, it was pointed out that Nike will shift more orders to China due to the closure of some of its plants in Thailand, and will increase 5 production lines in Fujian by the end of this year. Although reporters did not receive a clear response when they interviewed Fujian authorities, Fujian's Nike foundry predicted that Nike and other sports brand orders would tend to be centralized.
For Nike's action, the industry analysis shows that China's mature production chain is one of the reasons why Nike can not afford to leave, and the large number of orders sent to a certain scale enterprise can reduce costs and increase profit margins.
昨日，剛簽下2000萬元生產(chǎn)訂單的浙江一成衣制造企業(yè)負(fù)責(zé)人對《每日經(jīng)濟(jì)新聞》表示，他們目前簽的訂單已經(jīng)可以使明年的生產(chǎn)維持到7月份，“我還把活外包給了9個加工廠生產(chǎn)。”在廣東、浙江等出口大省，今年以來均出現(xiàn)了出口企業(yè)數(shù)量大幅減少，但出口數(shù)目卻同比增長的情況，這也意味著，少數(shù)的規(guī)模企業(yè)掌握了大量的出口訂單。
Guangdong customs survey data show that in the first three quarters of this year, Guangdong exported toys $4 billion 470 million, an increase of 6.3% over the same period last year. Especially striking is that the number of export enterprises has decreased significantly. According to the size of shippers' units, 2191 enterprises with toy export performance in Guangdong in the first half of September this year, 1391 fewer than last year, only 60% last year. Editor: vivi
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