Functional Household Textiles Have Huge Market Potential.
2008 is a very unusual year for China. As a major exporter of China's home textile products, the consumption of the United States has had a profound impact on China's home textile industry.
"Although the growth rate of China's home textiles exports has increased relative to the average growth rate of domestic textile exports, the trend of reshuffling of China's home textile industry has emerged." Yang Donghui, President of the China Household Textile Industry Association, said that the consumption of household textiles decreased with the outbreak of the financial crisis. This decline will last for long.
The functional household textiles, which occupy an important position in the health care products industry, have become the focus of attention in many home textile enterprises during the declining period of traditional home textile profits.
Huge market potential
Functional household textiles, such as far-infrared, magnetic therapy, lavender aromatherapy, negative ions and other new technologies, are added to traditional household textiles to play a role in health care, treatment and regulation of human functions.
With the development of China's economy and the improvement of people's living standard, people pay more and more attention to their own health care. Especially after the Sanlu milk powder incident, "green, healthy and environmental protection" has become a hot topic in the streets and lanes. "Health industry as a new industry has risen rapidly, and has played an important role in the development of national economy. Functional household textiles are one of the pillar industries of the health industry. "
Liu Guangen, chief engineer of Jiangsu stately group global functional textiles Co., Ltd., one of the drafters of the national standard of far infrared textiles, has visited many countries and regions such as Europe, America, Japan and Korea. She said that the development of functional household textiles abroad has been very large, especially in Europe and the United States.
However, the market space of functional home textiles in China needs to be further explored. "Before joining the" Jianlong Cup "functional Home Textile Forum, I had no idea of functional household textiles. Chen Shangliang, general manager of Changshou City Pan Jia Textile Co. Ltd., has revealed that the industry is unknown, but at the same time, it shows that its market potential is enormous.
New technology continues to break through
Just as companies seek market, experts and scholars from some textile institutions and research institutes have also introduced new technologies in their research fields, such as the finishing method of chitin antibacterial household textiles, the electrostatic flocking of chitin fibers, and the research and development of functional home textiles with concealed and light pmittance thin fabric curtain fabrics, which laid the technical foundation for the development of this industry. These technologies have already worked with enterprises and begun to market operation.
Ding Zhenmin, chairman of Tianjin Jianlong health care products Co., Ltd., in an exclusive interview with textile and clothing weekly, said that as a company specializing in the production of functional home textiles, Jianlong's sales in 2008 did not decline because of the global economic downturn, and sales receipts increased by 16 percentage points over the same period last year.
On the one hand, because our products are sold domestically within 100%, the more important reason is that we continuously develop new products that meet the needs of consumers. Ding Zhenmin said that in recent years, Jianlong has worked with a number of research institutes to develop a series of high value-added products, and its core competitiveness and risk tolerance capabilities have been gradually strengthened.
Enterprises and professional institutions, research institutions to work closely to develop new products, for enterprises to further explore the market has laid a solid technical foundation. Chen Weilai, Professor of Zhejiang Sci-Tech University, said his research on concealed and plucent performance curtains has been popular in countries such as Japan and South Korea, but the domestic market is still blank. Other market prospects such as far-infrared, magnetic therapy, lavender aromatherapy, and negative ions are also very promising.
Be cautious before going forward.
"I am here to participate in the forum, and I want to know more about the current domestic functional home textiles, and intend to set foot in this new field." Yin Zuhua, deputy general manager of Jiangsu Ziyang holiday bedroom products Co., Ltd., is taking part in the "Jianlong Cup" 2008 functional household textile forum with an inspection and learning attitude. And like Yin Zuhua, "first look at the situation, ready to switch to functional home textiles" enterprises are few.
Yang Donghui said: "functional household textiles have a large market space, but enterprises should also pay attention to differentiated development and develop for different market needs." He believes that the health care industry has seen homogenization products price war phenomenon, which not only harmed the interests of consumers, but also damaged the interests of enterprises.
In order to win the market and get the trust of consumers, functional home textile enterprises must do fine work on the basis of differentiated construction. In sales promotion, Yang Donghui repeatedly stressed: "truthfully inform consumers of their own product functions. Enterprises should be guided by the principles of quality, taste and conduct, truthfully publicize, be responsible to consumers, say one thing without making false propaganda.
At present, many home textile enterprises are looking for breakthroughs. Enterprises that originally exported to Europe and the United States began to open up markets in South America and Russia. The road to search is bound to stumble, but as long as we further expand our thinking, take technological innovation as the foundation, and create long-term and sustained competitive strength, the development prospect of functional home textiles is still optimistic.
Editor: vivi
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