The Lantern Festival Is At Hand. Winter Wear Is The Main Character.
This year's Lantern Festival and Valentine's day in the same week, before and after only 5 days, the reporter learned from Hangzhou shopping malls, shopping malls Lantern Festival as Valentine's Day warm-up schedule, and the main promotion line-up locked in the "February 14th". Valentine's Day 。
Spring Festival after Promotion Businesses focus on creating atmosphere.
"Actually, Lantern Festival is a lively activity." Hundreds of people in charge told reporters that ordinary consumers would buy some gifts on the eve of Lantern Festival or Lantern Festival, such as happy reunion, gold and silver ornaments or gold ornaments.
It is understood that Hangzhou City shopping mall is currently the theme of the Lantern Festival in the "Reunion", and therefore organized some activities to enhance the popularity of the main, such as Hangzhou Tower cosmetics, watches, jewelry department organized a "flower lantern, guessing lantern riddles, Reunion" thematic promotional activities, on February 8th and 9 days in the mall to prepare 500 riddles, shopping for 500 yuan can guess riddles, 600 yuan can participate in the raffle.
Lixing, bazaar and other shopping malls also started the activity of "making lantern lanterns and guessing lantern riddles". It has prepared 5000 lantern riddles and 5000 gifts. From today's beginning to February 10th, Li Xing can take part in guessing lantern riddles with a full payment of 200 yuan, and everyone has a prize. It is understood that there are 1-200 numbers and corresponding lantern riddles on each lantern hung on 5 floor passageways. Customers can choose lantern riddles from them and remember the number of riddles. The number of answers to the riddles is answered by B1F staff at the front desk, and 50 yuan B1F coupons are given.
Winter dress discount becomes Lantern Festival Promotion Lead
Many businessmen say that apart from some popular activities, the shopping mall will also consider promoting sales on the Lantern Festival, mainly around the discount. For example, Xie Bai clothing department has launched discount promotions across the whole line, and the international brands such as PAL ZILERI, Y-3 and IT in the new century are all on sale, with a discount of 5-8. The men's wear on the B floor has also reached the peak season of discounts; after the listing of some ladies' brand spring clothes, 3 of the winter clothes have been folded up. In addition, down garments, cashmere sweaters, underwear and other commodities also have 5 fold sales.
At present, the spring clothes of major shopping malls have been fully listed, and winter clothing has entered a formal clearance period. Hangzhou Tower's responsible person said that at present, the 2009 spring new products of international famous brands and boutiques have been basically listed, and the top 2 products of the A and B floors are still mainly sold in winter products. The discount is mainly as low as 60 percent off, for example, Max&Co by VIP card 5-6.5, See by chole at the lowest 50 percent off, ANNA SUI at the lowest 50 percent off, Yintai West Lake shop ESPRESSO, SUI, and so on, 3 of which are replaced by Yintai card winter dress.
Valentine's Day Promotion Main consumer interaction
However, businesses have said that next week's Valentine's Day is the main part of the promotion, so the promotion of the Lantern Festival discount will not be over exaggerated. The industry believes that this year's Lantern Festival and Valentine's day only 5 days difference, for businessmen, Lantern Festival is a day of family reunion, there are not many people to visit the mall, while Valentine's Day is the peak season for young consumers to buy gifts, so shopping malls choose the Lantern Festival as the warm-up period of Valentine's day.
Last year's Valentine's Day was the eighth day of the lunar new year. It was the first working day after the statutory holiday. The major shopping arcade hardly launched interactive activities, nor did it significantly increase the intensity of sales promotion. But this year's Valentine's Day is completely different. According to the industry's prediction, not only will there be more vigorous promotional activities, but also early start a large-scale activity to create a festival atmosphere.
For example, the Jewelry Festival which was launched on Valentine's day has been fully launched this week. Cosmetics and leisure watches are 800 yuan, and 3000 yuan can be used to get imported food. Besides, a series of fashionable gifts such as Zippo lighters, Boboli perfume, roses, chocolates, lovers' rings, Longines watches, etc. are waiting to be presented.
The activities of Valentine's day in Yintai department store are even more vigorous. It is reported that three shopping malls have made a theme of their activities. The Wulin store is called "Niu kiss", the hundred are "Niu Xiang" and the West Lake store is "Niu Huai". This series of activities has been formally recruited to consumers, and has been called the most popular activity of 2009 Valentine's day in Hangzhou. At 2:14 p.m. on February 14th, at the Yintai wulindian square, the audience will be able to witness 130 pairs of hearts with love kisses. The kiss of the most "cattle" will win the reward of the romantic luxury tour of Sanya for 5 days and 4 nights.
In addition, the 100 "cattle phase" campaign is the most popular "husband and wife" in 2009. Winners can get the exclusive Valentine's Day blockbuster provided by diamond rings and famous photo studios. West Lake Yintai "Niu Huai" activity is a "winning kiss" competition, through the "treasure - flowers - Hugs - kisses" and other links, the winning couple can get a value of 1950 yuan Zhou Dafu platinum pendant.
Despite the fact that the promotion of Valentine's day has not yet been announced, we can predict that this year's promotion of Valentine's Day is expected to be the first wave.
A head of Hangzhou Tower said that this year's Lantern Festival is different from the past. Many brands of spring clothing have been fully installed. Therefore, the first wave of spring sales will probably come before and after the Lantern Festival. But the spring sales really need to start in March, so there is room for improvement in the promotion of shopping malls after the Lantern Festival. Editor: vivi
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