Shoe Clustering Effect Warms Warm Enterprises
How long can Wenzhou private enterprises live? 2.9 years? 3 to 4 years? Or shorter or longer? A newly released "Wenzhou private enterprise life cycle study", for the first time to answer the local life expectancy: 10.99 years! Why is this figure higher than the average life expectancy of the national private enterprises and the whole province's private enterprises? What can Wenzhou people do? Reform and Opening-up Decades later, still occupy the leading position of the national private enterprises?
In Wenzhou, the report is undoubtedly a shot in the arm. "These 10.99 years represent the survival of Wenzhou's private enterprises in a good ecological environment." Pan Zhongqiang, deputy director of the Policy Research Office of Wenzhou Municipal Committee, said, "these 10.99 years do not represent anything. The path of pformation and upgrading is very long and difficult, but we must go on. "
In the 10.99 years, the enthusiasm of the whole enterprise is still high.
30 years ago, private enterprises in Wenzhou sprang up everywhere on a barren land. Up to now, there are more than 70 thousand private enterprises in Wenzhou. They have become a contingent of wind and rain in China's economic stage. In 2007, Pan Zhongqiang and Secretary General of Wenzhou business association Huang Xiaozhong thought of doing an investigation on Wenzhou private enterprises.
"The complete interpretation of the enterprise life cycle generally takes about 25 years, but it is very difficult to find a region where Wenzhou has started early and has developed to date, and has formed a large area of regional private economic characteristics." Pan Zhongqiang said.
In 2007, Wenzhou industrial and commercial bureau, Wenzhou municipal Party Committee Policy Research Office and Wenzhou University jointly formed "Wenzhou private enterprise life cycle special research group". Huang Xiaozhong told reporters: "the sample is based on the business registration and sales information of the industrial and commercial department's" economic account "database, which includes two kinds of enterprises, namely," dead "(that is, the official suspension and sale) and the" living "(being in operation).
Based on this, the research group selected the more representative years to calculate and set up the mathematical model through function calculation, and finally reached the conclusion: the average life expectancy of Wenzhou private enterprises is 10.99 years.
Figures from the Wenzhou industry and Commerce Bureau show that the number of new private enterprises has increased to 10011 last year, an increase of 6.72 over the same period. The total registered capital of the city is more than 469 billion yuan, up 44.8% from the same period last year. In the complex and changeable 2008, despite the difficulties of many enterprises, the overall enthusiasm of Wenzhou private enterprises is still high.
Research shows that enterprises with less than 500 thousand yuan of registered capital have the lowest anti risk ability and the highest death rate. However, the registered capital of enterprises with a scale of more than 5 million yuan has the lowest mortality rate, only 1.24%.
Different industries have different lifespan. Research shows that the valve and the civil appliance industry survive longer, and only calculate the average age of the enterprises that have been injected (hanging) for more than 10 years. And hardware, pen making two industries, the survival period of enterprises in 5 years or so.
The research group also divided the life cycle of Wenzhou private enterprises into five stages: initial stage, development stage, stabilization stage, recession stage and death period (or regeneration period). 99% of the existing private enterprises in Wenzhou are in the initial stage and the development stage. Only 0.8% of the private enterprises in the stable period. The private enterprises, which enter the recession period and the regeneration period according to the normal order, belong to a small number of enterprises.
Prior to this, the survey results released by relevant agencies show that the average life expectancy of the national enterprises is 2.9 years or 3.5 years, and the life span of Zhejiang's private enterprises is no more than 7 years. Obviously, private enterprises in Wenzhou belong to the "longevity" type.
The mechanism is ineffective and extensive management: the national private sector is generally short lived.
No private economy in one country has achieved such achievements as private enterprises in China within 20 years. However, the life expectancy of Chinese private enterprises does not seem to be long. The golden period of the real development of ordinary private enterprises is in 2-4 years. After that, they either go bankrupt or stagnate for a long time. The survey of Huicong international information group, a special investigation firm of Chinese enterprises, shows that the average life expectancy of Chinese private enterprises is only 3 and a half years. The report on China's private enterprise development compiled by the all China Federation of industry and Commerce in 2005 stated that the average life expectancy of Chinese private enterprises is only 2.9 years.
Some analysts believe that the values of private enterprises are still planned economy and small-scale peasant economy. The most lacking in the operation of enterprises is the spirit of contract and reputation. The policy of talents is "idle", and the phenomenon of frequent brain drain does not form a corporate culture. The strategic plan is weak, only talking about "ideas", not talking about "strategy", only considering "now" and not considering "future". The quality of the owners of private enterprises is not high enough. For all these reasons, China's private enterprises can not walk out of the shadow of "short life span".
In 2006, Zheng Yumin, director of the Provincial Bureau of industry and commerce, revealed that the average life expectancy of the province's private enterprises was only 7 years. The province has only 18 of the history of private enterprises for more than 0.355% years, with less than 20 years of history. This data shows that in the process of pformation from "big private enterprises" to "strong province of private enterprises", the survival characteristics of Zhejiang private enterprises determine the continuity of life.
Our province is dominated by traditional manufacturing and labor-intensive industries. The proportion of private enterprises in manufacturing industry in Zhejiang is close to 70%, which is more than 20 percentage points higher than the national average level, and accounts for more than 6 of enterprises engaged in labor-intensive industries. Such enterprises have low technology content and relatively low profit margins.
Although owners want to improve their competitiveness through upgrading equipment technology, subject to subjective and objective conditions are often difficult to achieve, coupled with extensive management, private enterprise life expectancy can not be long. Many share-holding private enterprises are actually family businesses. Such a shareholding structure not only affects the enthusiasm of workers, but also aggravates the contradiction between labor and capital. What's more, behind the "company system", a closed group of rights is formed, and the entry of foreign talent is bound to affect the growth and development of enterprises.
Industrial cluster effect: let Wenzhou private enterprises live longer
Look at Wenzhou again, from the soles of Yueqing, to the shoes of Ouhai, to the shoes of Pingyang's water heads, to the shoes of Ouhai, to the shoe machines of Ruian, and even to the Huafeng Group, which is the main raw material of shoes, and even to the market of various raw skins, forming a complete industrial chain.
Today's Wenzhou has become the largest leather shoes manufacturing base in the country. "And the toughness of the industrial chain with high density and reasonable division of labor is also very strong. Even if some individual enterprises fail to operate well, more enterprises will emerge and occupy the blank. This is also the ecological foundation for supporting the footwear industry in Wenzhou. " Pan Zhongqiang said, "many private small and medium-sized enterprises in Wenzhou have remained unchanged for more than 10 years and 20 years, that is, the continuous development of industrial clusters has provided the ecological environment for them. This is also the main reason why Wenzhou is still dominated by small and medium-sized enterprises."
In fact, the development of private enterprises in Wenzhou started with marketing as the guide. "The first batch of entrepreneurs in Wenzhou was the origin of the sales people." Marketing has realized the pition from production to consumption. It is the multi-level marketing network that supports the development of small and medium-sized enterprises. "This is also an important feature of the Wenzhou model." Pan Zhongqiang said.
Under the current economic situation, private enterprises in Wenzhou will never be unaffected. But in fact, last year, the research group learned from the visit that by the end of last year, private enterprises in Wenzhou had not closed much. Pan Zhongqiang said, "this is related to the relatively stable and relatively conservative financial concept of private entrepreneurs in Wenzhou. To a large extent, whether we can get through the crisis depends on whether the financial policy of the enterprise is steady or risky.
"In the past, we always believed that the development of private enterprises seemed to be difficult to find rules," he said to reporters. "This report shows us that there are stages in the development of enterprises, and that growth is not equal to development". This report will also provide a reference for government decision making in the course of the development from traditional extensive operation to intensive and optimized operation mode.
Market pformation and upgrading: helping Wenzhou private enterprises extend their lives
The report shows that land resources, staff quality and technological innovation are three major problems affecting the development of private enterprises in Wenzhou. With the extension of the life cycle of enterprises, the external unfavorable environment and internal obstacles are gradually increasing.
The study suggests that private enterprises in Wenzhou should adopt different strategies in different life cycles. The initial stage should take innovation strategy as the core and the development stage should take the strategy of cooperation and competition as the core. The stable period should take the expansion strategy as the core, while the recession period will take the pformation strategy as the core.
Since 6 years ago, in Paris, the first Chinese shoe store named Kangnai has been opened in China, Kangnai has opened more than 200 overseas stores in more than 10 countries, including the United States, Italy, Greece and France. "Private enterprises in Wenzhou are trying to establish an international distribution network, such as access to chain supermarkets and shopping centers. This is not a traditional business format, but a modern business format." Pan Zhongqiang said, "the pformation of the market is a fundamental step, and the Wenzhou people today will be the Chinese people's tomorrow."
"Of course, more and more SMEs in Wenzhou are living in the ecological environment of industrial clusters, and upgrading to a large extent is the upgrading of cluster level." Pan Zhongqiang said, "the conkey Industrial Park in Russia has gathered many shoe factories in Wenzhou, while the Longjiang Industrial Park in Vietnam has many Wenzhou tanning enterprises."
"This shows that the organizational orientation and structural orientation of the industry are equally important. In the ecological environment of cluster, we must not only attach importance to the brand building of enterprises, but also attach importance to the brand of clusters. The key to upgrading the cluster level lies in how to promote the development of the traditional regional block economy to the modern industrial cluster, so as to optimize the utilization of resources. This is the problem of the policy orientation of the industrial organization. Pan Zhongqiang said.
In this environment, large enterprises do not simply expand their scale, but focus on industry leading. Through the strengthening of management level and enterprise culture, the core competitiveness of core competitiveness is strengthened by integrating the core resources of technology R & D, marketing channels, brand status, information network, and talent capital. "In fact, in such a modern industrial cluster, the life cycle of an enterprise can be extended indefinitely."
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