Shishi Shoes And Clothing Switch To Rural Market
Thinking changes all the time. Just as many merchants compete for the "market cake" of large and medium-sized cities in China and kill them badly, some enterprises in our city have adjusted their production and marketing strategies, quietly looking at the rural market, making a new way out of a "city encircling the countryside".
打開一扇“新窗”
"People without me, people with me, new people, new people. This is R & D, which is marketing! " Speaking of these, one of our city Brand shoe industry Lin Lin of the company felt deeply yesterday. In the second half of last year, financial crisis The impact of adverse factors, clothing and footwear products profits are decreasing, competition in the same industry is intensifying, and the domestic market has been gathering strength for a long time.
After stabilizing its position, the company adjusted its strategy in a timely manner. On the basis of consolidating its original market share, it put its search in the broad rural market and increased its research and development efforts. In the industry, it pioneered the development of series of products that fit the needs of the countryside, such as "peasant shoes" and so on, and achieved good results. It was welcomed by farmers' friends with its moderate price and excellent quality, thus opening up a new window.
"Now that farmers' pockets are bulging, their standard of living is correspondingly" rising, "the demand of the 800 million peasant brothers is an astronomical figure, and the vast rural market has huge potential for consumption. Yesterday, the City Economic Bureau said.
“逼”出一條新路
Natural selection and survival of the fittest. Grim economic situation A number of new "tide makers" have been created.
Some visionary entrepreneurs in our city have adjusted their marketing strategies in a timely manner, deepening the development of the terminal market to the rural areas on the basis of the original ones.
According to incomplete statistics, Shishi enterprises have established thousands of sales outlets throughout the country, mostly using the two or three tier marketing structure. However, the traditional marketing mode is difficult to adapt to the changing market needs. There are many middle links, large profits, too long fronts, difficult management, prolonged sales period, no rhythm, and slow market reaction.
Last year, more than 30 brand clothing enterprises in our city extended their marketing to the rural areas, and at the provincial level, they set up more than 200 sales points for counties and towns.
At the end of last year, Ling Xiu was famous. Casual Wear Enterprises in the economically developed counties and towns (towns) to establish sales outlets, research and development suited to the characteristics of rural demand products, one step to reach the destination, the effect is obvious.
Qiu Qiu, the company, told reporters that this way, we can grasp the market situation at any time, react quickly in the changeable climate, adjust the rhythm in time, reduce the blindness of production, and firmly control the sales maximum profits in the hands, and increase the grasp of the domestic market chances.
" crisis There are Business opportunity 。 In the face of adverse situations, the key is not to rely on others, to change ideas and to deal with them flexibly. Opportunity always favors people who dare to fight and win. " A brand fabric company Chen general's words are thought-provoking.
Editor: vivi
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