Under The Financial Crisis, Brand Shoes Enterprises "Marathon Insisted"

Shut down business.

Insiders estimate that conservative estimates

The rate has reached 30%.

Continued stability, exports continue to maintain an increase of twenty or thirty points, orders can not be completed, employment demand is still as high as 3000 people.

Almost completely rid of the embarrassment of most shoe companies.

In the era, how to make brand marketing continue to thrive with intensive and perfect channels is indeed a learning.

What does fortune bird do? It affects a lot of domestic shoe and clothing enterprises.

According to Lin Heping, chairman of the board, in 2006, he began planning and preparing for the construction of the new plant.

After more than a year's time, two new modern factories were built, and the world's advanced footwear production line in Italy was introduced.

The moment is undoubtedly "upstream."

But Lin peace is proud of that.

He said, this time

It did not affect his existing plans.

Strategy is the basic condition of brand development. According to his plan for the next two or three years, it is necessary to continue to invest in new factories. He must strengthen marketing, stimulate domestic demand and make long-term plans for the future.

After the brand strategy.

The shoe industry has always been a big market. After the crisis era, after the market has been shuffled, after the reorganization of the industry, how should we grasp the layout of this big market, we must rely on the expanded productivity to achieve the overall strength upgrading and long-term layout of the enterprise.

Not long ago, the Senior Industrial Development Department of the United Nations Industrial Development Organization has released a consultancy forecast that the 50% shoe made in China will come into its own domestic market in the future, and the more able it is to focus on the domestic market, the sooner it will become the winner of the next golden period.

The key.

The export of traditional European and American markets has shrunk, but Russia, China, Europe, the Middle East, South America and Asia have strong growth momentum in recent years. Shoe companies can reduce the overall export risk by developing different geographical markets, and develop products of different grades in a timely manner and increase product categories to adapt to different markets and customer groups.

In 2009, as the financial crisis intensified, many enterprises postponed their working hours.

They report the arrival date of their employees, report to the eighth day, and start work at the beginning of the ninth year.

Not only that, but recently, the Fujian riches and birds shoes industry also has a high-profile recruitment in Dongguan area. The work includes inspection, lathe work, finishing, assembling, packing, brushing, handwork, etc. there are 1300 workshops in the bottom matching shop, which include glue, shoes, oil, paper, feeding, drawing, hammering, shoe polishing, and handling big bottoms, etc., and 200 people need to be recruited.

At present, the rich bird group has its own brand, independent research and development, independent production and domestic independent marketing. The sales volume basically accounts for half of the domestic and foreign sales, and the orders in the European market have not changed much. The order quantity is basically the same as that of the same period last year, so the rework rate of the migrant workers has reached 97%, and all of them have gone to normal work.

Wu Haimin, manager of the group's production department, said that once the scale and strength of the company were displayed, it greatly increased the confidence of customers and employees in the "rich birds".

The number of the team comes up to five or six hundred people, and they are all skilled.

This is also the last year when the shoe industry in Guangdong is facing serious challenges, but the rich bird group is pushing forward into the R & D center established in Dongguan, the shoe center of China.

At that time, the move led to the desire of Zara, Hou Ge and Bailey to strengthen cooperation among many famous international brands.

From the product design to the development, production, marketing, promotion, distribution, retail and other industrial links, enterprises are almost all involved.

However, in advocating industrial chain division of labor and cooperation today, if the enterprise can not grasp the key link and weigh its packaging, the whole mode will become worthless.

The decision to establish a professional and R & D center in Dongguan is well known.

According to Lin Ping, if we want to perpetual brand charm, we must rely on innovation to ensure that R & D is the top priority of all sectors.

Moreover, in fact, the establishment of this heavyweight R & D center has also become a guarantee for enterprises to get high profits.

Lin Ping said, "for example, this year's economic situation, pressure on enterprises, the key is to rely on cost control to alleviate, we through two channels: in the development of raw materials, take active measures to concentrate on large-scale procurement; in the development of new products, strive for excellence, abandon the inferior and seek excellence, make full use of materials.

And these two channels must be built on a very effective R & D institution.

The development of products is fast and the matching of materials is far from enough in other places.

Chinese footwear industry has always been called the forefront of fashion and fashion.

Dongguan is the most developed area in the footwear industry in Guangzhou. The rich bird group has built the R & D center in Dongguan. It is to make full use of this platform to capture information, establish a rapid reaction development team, and strengthen exchanges and cooperation with international brands.