Shenzhen Clothing Opens Up Domestic Market Through Multiple Channels
As the first large-scale professional exhibition held by the Shenzhen Convention and Exhibition Center after the Spring Festival, 2009 Shenzhen international fur and leather exhibition has come to a close.
Reporters learned in the interview that Shenzhen garment industry, which was deeply affected by the financial crisis, felt the test brought by this crisis, and the whole industry had undergone a process of reshuffling. With the reduction of orders, the increase of costs and the difficulty of survival, many garment enterprises are not willing to "sleep". They hope to take the initiative to participate in the exhibition, vigorously develop the domestic market, and strive to resist this crisis.
服裝企業(yè)出口轉(zhuǎn)內(nèi)銷
"Enterprises that are able to attend exhibitions are definitely enterprises that can afford pressure." Liu Weidong, Secretary General of Guangdong Leather Association, said that the Pearl River Delta region, centered around Shenzhen, is the largest fur and leather production base in China. Affected by the financial crisis, the export of fur and leather goods has dropped dramatically. Especially after the shrinking market of traditional clothing, such as the United States, Russia and Europe, the domestic fur and leather garment manufacturing enterprises, which are mainly exported, quickly fell into trouble.
According to the introduction, the proportion of export and domestic sales of the vast majority of leather garment manufacturers is 73, and some enterprises even have a single export business.
But fortunately, the demand for fur clothing in the domestic market has increased in recent years. "This provides a new way of thinking for fur garment manufacturers." Liu Weidong said.
多渠道打開內(nèi)銷市場
In order to better open up the domestic market, exhibitors have racked their brains and adopted various ways to catch buyers' eyeballs.
The purpose of the exhibition is to shift the focus of marketing from overseas to China. The head of the company told reporters that the fur and leather garments produced by the dragon clothing company are mainly exported to Russia, and orders have been greatly reduced since last year, forcing them to turn their attention to the domestic market. "The main purpose of this exhibition is to collect domestic agents." The official said that in order to better develop the domestic market, he also came to the exhibition with his Russian wife. The marketing method of "pnational partner" attracted many buyers' attention.
Reporters noted that more exhibitors were using new products and new clothes to carry out marketing. For example, a large number of brand enterprises such as school, Bao Na, Cardan, Ma Tiannu and so on have adopted the new press release method to show the fashionable clothing of fur clothing this autumn and winter.
服裝內(nèi)銷潛力在農(nóng)村
Shenzhen is one of the most important women's clothing industries in China with the highest output, the largest output value, the largest brand and the most fashionable trend. At present, more than 2300 women's clothing enterprises in the city have more than 1200 independent women's clothing brands, among which more than 100 have high popularity brands in the country, and the whole industry has absorbed more than 28 million employees, creating an annual output value of more than 50 billion yuan.
Under the current situation, how can garment enterprises in Shenzhen ensure their own advantages? How to better develop the domestic market? Some experts believe that rural areas with large consumer groups should attach importance to the "rural market".
As one of the organizers of the exhibition, a professional member of the China Textile Association believes that, with the promotion of home appliances to the countryside, the retail industry has gradually moved towards the rural areas. Supermarkets and stores have come in. In the rural areas of Jiangsu and Zhejiang, we can see Lining's (10.3, -0.02, -0.19%), Anta, Tonlion and other brand stores. It is suggested that garment enterprises should continue to open up new markets, especially in rural areas.
- Related reading
Retail Sales Of Clothing, Shoes And Hats And Knitwear In Hangzhou Began To Rise
|The First China Leather Creative Public Welfare Design Competition Will Kick Off
|- Management treasure | 2019 Summer Clothing Store Clearance Sale Promotion Slogan
- Management treasure | How To Write Advertisements At The End Of The Season? Clothing Clearance Promotion Advertising Slogan
- Management treasure | How To Write Slogans In Promotional Activities Of National Day Clothing Stores? From These Three Aspects
- Fashion shoes | Swarovski X Reebok Club C Brand New Joint Shoe Exposure, Only Do Not Sell!
- Fashion shoes | Adidas Nite Jogger Shoes, White Orange Gray Color Matching, Bottom Moss Password To Seize The Mirror.
- Fashion brand | Naked & Famous X "Dragon Ball Z" New Denim Joint Ride Series Complete Version Released
- News Republic | Sales Of Main Brand GXG Decreased. Online Sales Of Mousse Group Maintained Rapid Growth.
- Fabric accessories | China Textile Federation Delegation Investigates Xuzhou Industrial Textiles Enterprises
- Fabric accessories | Wei Qiao Textile Innovation Management Measures
- Management treasure | How To Share The Skills Of Selling Clothes?
- HUAYU Shaoxing Successfully Developed A New Double Twister.
- Rising Demand For Three Kinds Of Industrial Cloth In Shengze Market
- Retail Sales Of Clothing, Shoes And Hats And Knitwear In Hangzhou Began To Rise
- The Tenth China Textile And Apparel Trade Exhibition Opened In New York In June
- India And India Restrict Imports Of Footwear And Other Products.
- Natural Rubber Industry Begins To Implement New National Standards
- 09 The Sixth Shanghai International Footwear And Leather Fair Will Be Launched Soon.
- 09 China International Surfactant Exhibition Rules
- Water Based Leather Protectant
- China Synthetic Leather R & D Base Settled In Lishui