China Shoes Develop Overseas Market With Foreign Shoe Exhibition

WSA SHOW, Las Vegas international shoe exhibition, USA, 2009 spring exhibition in the US

The Las Vegas international footwear exhibition is one of the most influential and influential footwear exhibitions in the world, sponsored by the World Shoe Association.

Each year's exhibition brings together more than more than 1600 footwear exhibitors, more than 6000 brands and over 34000 professionals from around the world. Italy, Spain, Germany, France and Portugal have also set up the National Pavilion, and China has established the China Pavilion as a big shoe industry in the world. The China Leather Association has been organizing many enterprises to participate in the exhibition for many years, and has achieved satisfactory commercial results, and has expanded the influence of Chinese shoe enterprises on the exhibition and the international footwear industry.

Although the US government has launched a series of stimulating economic plans, the US financial crisis has spread to an economic recession and consumption continues to slump. In 2009, the exhibition was affected by this influence. Some exhibitors worried about the reduction or absence of orders, and cancelled the exhibition plan this year. Therefore, the whole exhibition has shrunk by 18% compared with the previous years, and the number of exhibitors in China Pavilion has decreased by nearly half.

      開展之前，很多參展商對今年的展會有太多的擔憂，但是出人意料的是，不少參展企業在為期三天的展覽中收獲頗豐，一些中國參展企業不僅簽到了滿意的訂單，還接觸到不少新客戶。據已連續十年參加該展覽的汕頭鞋企陳總經理介紹，金融危機對作為生活必須品的鞋子銷售影響不大，如果企業的產品品質好，款式對路，不僅能簽到滿意的訂單，產品的銷售價格也不會下降。

The first time to attend the exhibition, Huang vice general manager of Fujian shoe enterprises stressed to reporters that enterprises want to open up the South American market, so they come to participate in the exhibition. Although the economic crisis has some impact on the order quantity of enterprises, but because the products of the enterprises are mainly men's casual shoes, and the products are unique, so this time there will be no small gains in the exhibition.

40% buyers from the Middle East, 35% from the West and 25% from abroad. Compared with the previous exhibitions, the number of international buyers is greatly improved, while foreign buyers mainly come from Mexico, Columbia, Japan, Venezuela, France, Germany, Costa Rica, India and Bulgaria and other countries and regions.

The exhibition includes 24270 exhibitors and professional spectators from all over the world and 106 countries in the world. Although the scale of this year's exhibition has been slightly reduced, more than 150 international top level design companies and brands including H.H. Brown, Nine West Footwear Group, Brown Shoe, Geox, Skechers, Steve and so on have participated in the exhibition. 87 new exhibitors have participated in the exhibition. Many exhibitors have said that the exhibition is much better than expected.

According to statistics, more than half of the footwear trade in the United States has been completed in this exhibition. Excellent exhibitions contain tremendous business opportunities, and the American Las Vegas international shoe exhibition under the financial crisis has also reflected a rainbow. The signing of orders has made the enterprises full of hope for the future development. Many professional buyers from all over the world have brought more opportunities for business cooperation to enterprises. I hope more Chinese shoe companies will participate in the WSA SHOW of the Las Vegas international shoe exhibition, and expand the wider international market.