Yantai Clothing Industry First To Serve People'S Sales Mode
Not only can we clearly explain the customers' personality and hobbies, but they will also bring flowers to our customers on their birthdays, and change their clothes for life. In recent days, in the interview with the clothing industry, more than one store in the clothing industry said, "now it is not only to do retail sales, but also to do people." As a result, some "special services" that draw people's hearts are increasingly appearing.
When the spring clothes went on, Wang Furong, a brand store manager, found that everyone was "busy" when communicating with VIP customers. "Last year, more than 20000 of the scrolls were honored every day, but this year it is obvious that they are not spending too much money." With the advent of the financial crisis, white-collar shopping in workplace has become more and more detailed. Many salesmen complain that customers are more concerned about discount.
There is a secret list in the drawers of the brand clothing counters of the shopping malls. One important work of the salesmen every day is to communicate with the VIP customers on the list. Not only do they need to know the size of their guests, they also have a clear understanding of their hobbies and personalities, so as to find new customers and find the most suitable new models for customers. "We do not like some clothing shops to praise customers, but recommend clothes that are suitable for customers, and do not flout customers blindly." Like customers' birthday and festivals, shop assistants will also present flowers and gifts in person. Such emotional communication, brand sellers are secretly competing.
In the fierce market competition, clothing sales also appear "after sales service", some brands have launched the "lifelong change clothes system" service. Ms. Li bought a shirt for more than one thousand yuan in the pharmaceutical business. With the change of body shape, she asked for revision three times. "Now that women's consumption is more rational, the same money goes out, we certainly hope to enjoy more quality services." Ms. Li said.
In fact, meticulous work has also played a major role in the coming crisis. "The proportion of directional consumption is increasing, and impulse consumption is decreasing. This is very fatal. However, we have noticed that the consumer groups who focus on communication at the usual time have not been affected, and the turnover has steadily increased. The head of a shopping mall said.
Small shops scattered around the streets also have their own tricks. Juan Zi, who runs a clothing store in the North West Street, will let customers leave cell phone numbers every time a business paction is completed. "10 Fen short messages, so long as the guests can visit, there is a chance to do business." She said.
"Now people are not without money, but buying confidence is not enough. We have to survive first. Just stick to it and get over it. " These days, the Dong Dong clothes sold in the city changed the label of QQ to "hard work, confidence!"
Editor in chief: Xu Qiyun
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