Xiamen Women'S Wear Goes Smoothly.

Textile industry is the traditional pillar industry of our national economy.

The vast majority of members of the Xiamen textile and garment industry association are actively planning and adjusting their product mix, opening up a diversified market to meet the new challenges.

In Xiamen, with many brands of women's clothing, a group of brand women's clothes are dealing with the financial crisis by reducing costs, creating brands and receiving extra orders, and they have set up a sample of aggressive enterprising.

　　品牌決定市場 推“新品牌”鎖定消費群

　　在金融危機的席卷下，一些沒品牌、沒渠道、靠外銷為主的服飾企業面臨關停或減產。 “品牌決定市場，危機下，更要重視創品牌”，相關業者表示，品牌企業在危機下，其生命力將進一步凸顯。記者調查發現，十幾年積累下來的廈門女裝品牌陣容，正在逆勢擴充。

Xu Xiaoyang, deputy general manager of Xiamen romantic declaration Garment Co., Ltd., revealed that the company has decided to launch the second brand on the basis of the "romantic Manifesto".

　　對于即將推出的“新品牌”，許透露，浪漫宣言的第二品牌將在時尚與個性訴求的契合及產品的組合功能方面做更多嘗試，品類會更加豐富，產品自身的組合能力更強。“有了新品牌的推波助瀾，‘浪漫宣言’品牌更將進一步從一個區域性品牌‘變身’全國性品牌。”許曉陽透露。

It is reported that the romantic manifesto also complied with market demand in 2009, and launched the concept of "parity fashion" on the occasion of the spring clothing listing, which really helps consumers.

Clearly positioning itself in high-end women's clothing R & D and production of Xiamen Yi Ming Clothing Co., Ltd., under which there are "Yi name" and "Po Na" two women's clothing brand.

Not only that, the reporter noted that "Fu Yilong uniforms", while actively coping with the financial crisis, is also constantly strengthening brand building in an attempt to further expand the market.

　　堅持特色經營 巧取“外銷”蛋糕

For brand women's clothing, the advantage of product export lies in the years of independent research and production experience and strict quality management.

The head of Yi clothing company introduces: "some overseas high-end clothing production and sales enterprises are affected by the financial crisis. In order to reduce the cost, they will also issue orders to countries with relatively low cost such as China. We can also fight for this part of the egg cake."

The director said: "over the years, we have been working with many well-known clothing companies in Japan to work together to design and develop products. In the process, we have made some Japanese orders, though not large, but with high technology content and novel designs.

"Foreign women's clothing market, there are many needs, this year we are doing well in domestic sales at the same time, we will strive to expand exports."

According to Xu, compared with the extensive production mode of some garment factories, the romantic declaration introduced the Japanese single piece "JIT lean production mode" as early as 2007. It has achieved some success in 2008: one link is closely linked to one ring, 4 hours can be finished, and every product has been put into storage. It can scientifically improve the production capacity and ensure better product quality control. "Therefore, our production is more effective in supporting terminal sales while reducing costs."

　　穩步經營再謀求大發展 精練“內功”順勢而為

"We do not blindly advance", in the planning of Yi clothing company: "adhere to the quality of external services to establish a brand image, to hire experts to regulate the internal control management process, focus on improving internal strength, ready to go."

There is also the "age".

"When facing difficulties in the development of enterprises and meeting the" cold weather ", we are more sophisticated in the times: we are committed to developing and updating products so that they are more suitable for the needs of consumers; scientifically plan the cost, so that the competitiveness and cost performance of products will be more in line with the market rules; we should not expand the sales outlets at random, so as to tap the potential of sales of individual sales points, maintain and continuously improve profit breakthroughs; at any time, do not arbitrarily reduce staff, let employees and enterprises share their joys and sorrows, and join hands and work together.

It is learnt that it is the consistent policy of "going with the flow" and "women's clothing in accordance with the times" has successfully passed the difficult times many times, and has rapidly increased the market share after each "cold winter".

Editor in chief: Xu Qiyun