Footwear Industry Relies On High Technology To Enhance Competitiveness

Those enterprises that are backward in technology must continue to struggle in the cold wind or even be eliminated.

This adjustment is aimed at maintaining stable growth of China's foreign trade.

In September 2006 and July 2007, the state has cut down the export rebate rate of plastic products for two times, from 13% to 5%.

At the same time, the Ministry of Commerce and the General Administration of Customs added plastic products to the list of new processing trade restricted exports.

However, in 2008, with the continuous expansion of the financial crisis and the sharp drop in demand at home and abroad, the plastics industry began to decline.

Many workshop type plastic processing enterprises have closed down, and some large and medium-sized enterprises have begun to cut production or even stop production.

In October, exports fell to the lowest level in the first half of the second half of the year, only 600 thousand tons, down 6.9% from the same period last year.

According to its forecast, the situation in 2009 is still not optimistic, and the growth rate of import and export is likely to slow down to less than 5%.

How should the production enterprises seize the market?

And those backward enterprises may continue to struggle in the cold wind, or even be eliminated.

Dong Jinshi said: "after several years of rapid development, the market of domestic plastic products is becoming more and more saturated, and the foreign market is also tightening due to the financial crisis. The raw materials for producing plastics, oil, are also being consumed constantly, and less and less. The final destination of plastic products and the environmental problems and food safety problems caused by them are also being valued by the world."

Before that, the export volume of low tech and low value-added products in China was large, and the market of fake and inferior products flooded the market, which seriously affected the sales of products, and anti-dumping cases occurred frequently.

At the same time, we should increase R & D efforts, especially to replace the development of raw materials.

"The emergence of synthetic plastics using coal, alcohol and food is a good omen."

Dong Jinshi said.

The relevant state departments and industry organizations should further strengthen supervision and inspection of the production process of plastic products, especially the recently increased private enterprises, so as to prevent illegal traders from disrupting the market.

The R & D, manufacturing and distribution of key household electrical appliances such as refrigerators, air conditioners and washing machines in China are pferred from the Pearl River Delta region, the Yangtze River Delta region and the Bohai rim to the central and western regions of Anhui, Chongqing, Sichuan, Hubei and Jiangxi.

In order to expand consumption in urban and rural areas, the subsidy scheme for "home appliances to the countryside" campaign was put forward in the revitalization plan, and two categories of microwave oven and induction cooker were included in the subsidy scope.

As of February this year, "home appliances to the countryside" has been promoted in 31 provinces, municipalities and cities in the whole country.

This means that if the rural consumers in these 31 provinces and cities purchase any product in the winning bid of the enterprises, they will receive government subsidies of 13% of the selling price of the products.

However, in the face of small and medium-sized enterprises vigorously enter the rural market, due to the various conditions and product quality and other factors, the promotion of home appliances to the countryside has also brought small challenges to these small and medium-sized household electrical appliance enterprises.

If there is a phenomenon of "Shanzhai home appliance" that is "no more than technology, no price, no innovation, only imitation" in rural areas, the consequences of vicious competition will disappoint the government, enterprises and farmers.

This has provided a great opportunity for some brands that do not rely on quality or price.

But when the quality problem is exposed, the backward traffic conditions in rural areas will bring various inconvenience to after-sale maintenance. These brands can not provide perfect after-sale services, which will add to the burden on Farmers' friends.

Under the shadow of the financial crisis, China's footwear industry is facing difficulties.

Under such circumstances, it is imperative for shoe-making enterprises to increase investment in science and technology and raise the high added value of footwear products.

Shoemaking manufacturers should study and make use of these technologies.

For example, Emma CNC machine realized this, and advanced technology to welcome the high-tech trend of shoemaking industry.

The company's product combines laser technology and rapid prototyping technology, so that the product design and placement of finished shoes are pformed from original manual operation to the use of CAD software to design, code and match colors on computers. The shoe leather output equipment uses computer leather cutting machine instead of plotter, which greatly improves work efficiency and product quality, shortens the product development cycle.

For example, the shoe enterprise Anta set up the first sports science laboratory in China in 2005, and its core technology emphasizing shock absorption was born in this laboratory.

Anta sports science laboratory has more than 50 staff, equipped with various equipment for testing shoes and clothing.

At present, Anta has applied for 41 patents just on its shoes.