Jiangsu'S Textile Exports Reached $2 Billion 530 Million In January, An Increase Of 3% Over The Same Period Last Year.
The financial crisis is still cold. However, the textile and garment industry of Jiangsu Province, which is struggling to climb the slope, has welcomed signs of market warming. "Orders fell significantly in the second half of last year, and the situation improved significantly after February, and exports gradually recovered". Zhou Yejun, director of Wuxi No. 1 cotton textile mill, gave a picture of the current situation of the textile and garment industry in the province.
Nanjing customs related data also corroborate this point. In January, the province exported 2 billion 530 million US dollars of textile and clothing, an increase of 3% over the same period last year, a 9.1% increase of the ring.
抓訂單,國內國外兩個市場一起上
Market demand is always the source of enterprise production. Influenced by the shrinking consumer demand in the United States, we are looking for orders to become the primary task of China's textile and garment industry highly dependent on the international market, especially on the European and American markets.
Jiangsu Dong Du Textile Group is a key enterprise in Jiangsu textile and garment industry. Recently, Xu Weimin, chairman of the board, has been busy with orders, sending five group soldiers to five different routes to visit customers in Europe, the United States, Japan, Korea and other countries, and publicize China's new foreign trade policy so as to enhance cooperation confidence. "The effect of going away is quite different. By negotiating with customers, the design cost has been significantly reduced, so that the market can not be allowed to profit. In January, the actual export volume of the company increased by 12% compared with the same period last year. For example, Xu Weimin, an American major customer, would have moved to Thailand and Vietnam for orders, and returned to Dong Du company again.
To catch the market, we must grasp both domestic and foreign hands. As a leading enterprise in the cocoon and silk industry, Nantong Xinyuan cocoon silk group firmly grasps the market in the face of the financial crisis. Chu Chengping, chairman of the board of directors, said that since January this year, the export of the company has increased over the same period last year, while increasing the strength of domestic sales. Under the premise of unified price system and service standard, the product underwriter is preferred and the sales channel is expanded.
Since the beginning of this year, the production of silk garments and home textiles has been working overtime to meet holiday supply and domestic market demand. Yalu group also attaches importance to market development. Gu Zhenhua, chairman of the board of directors, introduced 100 four seasons products stores this year with the launch of new products, and then added 1000 more in the country in three years, bringing the annual sales revenue to 1 billion 500 million yuan.
練內功,降成本和推新品齊頭并進
Turning crisis into opportunity is the key to many textile and garment enterprises in Jiangsu province. The key lies in whether we can strengthen our strength and practice our internal strength, including forging brands, reducing costs and increasing efficiency, and upgrading our structure. Wuxi cotton imported Switzerland online quality monitoring equipment, 10000 spindles employment dropped to 25 people, labor productivity ranked first in Asia. At the same time, it has registered its trademark in 55 countries, making yarn products firmly in the high-end market in Europe.
Yalu group carefully weaves the sales network. On the one hand, it has established 48 sales companies and more than 3000 sales outlets in the whole country, and has registered trademarks in 16 countries and regions such as the United States, France, Russia, the European Union and Southeast Asia.
And set up a new standard of filling for Down garments, the "golden duvet" standard, which will increase the cashmere to 95%. Depending on this new product, which is very thin, light, big, and warm, the average price of the Yalu down suit is increased by about 20 yuan over the previous year.
Developing new products and upgrading files is a major course at Xinyuan silk. They aim at the excitement of the market, strive to promote the industrialization of natural colored cocoons, develop functional silk clothing and home textiles, and develop high grade real silk fabrics. These new products and products with high technological content will occupy the commanding heights of the market.
蓄后勁,提檔升級迎接市場轉機
Textile and clothing have always been considered as labor-intensive industries. Statistics show that there are about 30 textile enterprises in China, of which 1 are high-end and 5 million are employed, which are the main driving force for the growth of the industry. The middle level is about 2 to 3 000, and the number of employees is about 5 million. It is basically in the state of zero profit, while the lowest level of more than 20 people is about 10 million. The output value and export volume account for 30% and 40% of the industry respectively.
This shows that the anti risk ability of textile enterprises has a positive correlation with the scale. To recognize this point, from the annual sales of tens of millions of yuan to 1 billion 600 million yuan of Jiangsu Huabao Textile Group always adhere to the scale of winning beliefs.
董事長朱福群透露,即使金融危機也沒有改變其發展策略,繼在省內外兼并4家企業后,公司今年仍要投入2億元,新上5萬錠牛奶纖維、3萬錠麻彩棉混紡和5萬錠純棉精梳緊密紡項目,既為危機中保增長打好基礎,更為市場出現轉機后的大發展做儲備。
"Research and industrialization of silkworm natural coloured cocoons" and "comprehensive utilization of byproducts of silkworm cocoon deep processing and waste resources" are the state key support projects undertaken by Xinyuan group. Chu Chengping said that the company will focus on these two projects to ensure that input is in place and output is up to standard so that the core competitiveness of the group can be upgraded.
Editor in chief: Xu Qiyun
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