Nanchang Textile And Garment Enterprises Seek New Breakthroughs
Affected by the international financial crisis, China's textile economy has been greatly impacted. Our province is a big province of textile and clothing. In the crisis, our province's textile and garment enterprises did not wait for death. Instead, they responded positively, pforming the crisis into vitality, changing the period of economic fluctuation to the opportunity of development, and taking various ways to tide over difficulties.
Recently, reporters came to Qingshan Lake area, Nanchang, known as the "famous knitted garment city of China". They interviewed many textile and garment enterprises and explored their way to break through, hoping to inspire and learn from other enterprises.
訂單:減少外發自己動手
Textile and garment industry is the leading industry in Qingshan Lake area of Nanchang. There are more than 300 textile and garment enterprises here, of which only seventy or eighty are Changdong industrial parks. Nanchang Pei Wei Meng knitting garments Co., Ltd. is one of them. The main products of the company are all kinds of knitted sweaters and T-shirts, which are of low grade and low profits, mainly exported to South Africa and the Middle East. Since its establishment in 2003, it has developed rapidly, with sales revenue of 60 million yuan last year.
However, the international financial crisis has caused great pressure to the enterprises. Wang Shijian, general manager of the company, told reporters that the company had worked together with a South African enterprise to form a joint venture, but the international financial crisis changed everything. Cooperation stopped, investment can not keep up, the company's 40 thousand square meters of new factory buildings had to temporarily suspend construction. The aggravation of industry competition has led to the difficulty of receiving orders. Orders this year have decreased by 40% compared with the same period in previous years.
As a processing trade enterprise, in the past, 60% of the orders from Pei Wei Meng company were distributed to other textile enterprises, and at most more than 20 enterprises were produced by Pei Wei Meng company. Now, in order to tide over the difficulties, the company minimized the outgoing order and made it on its own. Therefore, this year, the company not only reduced its staff but increased dozens. "The tide is the sand, and the winner is the king. In the present situation, whoever can survive is the winner. " Wang Shijian believes that as long as the company survives this gap, it will surely have more room for development after the crisis.
市場:“兩條腿”走路
Unlike Pei Wei Meng, in the face of the crisis, Jiangxi Hengsheng Clothing Co., Ltd. is thinking more about how to widen the market through the adjustment of enterprise development strategy. In this crisis, the European and American markets were the most affected, and the Hang Seng company, which exported all the products to the European and American markets, was deeply aware of the drawbacks brought by the single market.
Guo Xiaoyuan, general manager of the company, told reporters that at the beginning of the year, enterprises could fill all the orders in the first half of the year, but this year, the company's orders can only meet the production before May. "The market demand is declining, and orders in May are very difficult." In order to survive, enterprises should readjust their development strategy, change the single business mode that relies entirely on exports, and open up the domestic market. At the end of last year, the company seized the opportunity to acquire a women's clothing brand of a Wenzhou company and is now ready to register in the international market such as France.
No independent brand, OEM, single export, is a feature of our province's textile and garment enterprises. Only when "two legs" walk, both the international market and the domestic market, and export driven domestic sales, can we really enhance the enterprise's ability to resist risks and competitiveness. Guo Xiaoyuan said with deep feeling.
人才:從沿海“挖”高管
"There are opportunities in challenges, and vitality in crises." Hu Hailin, general manager of Nanchang Xinyu Garments Co., Ltd. really realized the meaning of this sentence.
In 1993, it started from a small family workshop and gained the right of self export in 2000. In 2008, its sales revenue exceeded 70 million yuan, and became a leading textile and clothing enterprise in Qingshan Lake area. In the process of development and expansion of Xinyu company, talent has always played an important role. In order to widen the market, the company set up a sales department in the United States two years ago. Because of these talents, in the economic crisis, the company's orders and markets are not worried, and production is busy.
"To achieve rapid development and upgrade product quality and management level, the most important thing is talent." Hu Hailin told reporters that orders in the first half of the factory were full, but there were still one hundred or two hundred workers missing. The company is stepping up its construction of a new plant, which needs 1000 workers after the new plant is completed. To this end, enterprises have seized a lot of opportunities for migrant workers to return home, participated in recruitment meetings held by government departments, and recruited a large number of skilled workers in villages such as Fengcheng and new territories.
In addition to skilled workers, Xinyu company is more eager for management and professional and technical personnel. After the closure of some textile and garment enterprises in the coastal area, Xinyu company promptly sent recruitment information to Guangdong, Zhejiang, Shanghai and other places.
At present, 4 senior executives of coastal textile and garment enterprises have joined Xinyu company. Hu Hailin said that these executives were they did not dare to think in the past, nor could they be invited at all.
Opportunity only comes to prepared minds. To be a prepared, thoughtful, and business conscious enterprise will surely catch opportunities in crisis.
Editor in chief: Xu Qiyun
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