Fabric Exhibition: Deepening Service To High-End Buyers And Stimulating Market Demand
In order to help textile enterprises cope with the impact of the financial crisis, the state has repeatedly promulgated policies to support the development of the textile industry. Following the introduction of 6 measures to expand domestic demand and promote the development of light textile industry, the textile industry revitalization plan was formally promulgated in February 4th. Textile industry insiders said that the rapid development of national policies and the solution to the problems will be conducive to the textile industry to tide over the difficulties. The revitalization of the textile industry will be driven by the strong policies, and driven by market demand. Whether or not we can promote and stimulate the market demand through effective means is the key to the revitalization of the textile industry.
The fifteenth China international textile fabrics and Accessories Expo, held in Beijing on March 29th ~31, will focus on interaction with exhibitors, constantly understand and meet the needs of exhibitors. This year, we will enhance interaction with spectators, especially VIP audiences. We will provide nanny service for buyers to better meet and stimulate buyers' needs, so as to achieve the goal of pulling the market through powerful buyers.
It is reported that this spring's fabric exhibition will follow the practice of dividing the exhibition area according to the end use of fabrics created by the last fabric exhibition. The exhibition will be divided into several areas, namely, the positive fabric area, the casual wear fabric area, the jeans area and the shirt area, the women's clothing fabric area, the functional fabric area, the clothing accessories and so on. The exhibition made this adjustment to facilitate buyers to choose products. After the adjustment of the exhibition area, buyers can go directly to the corresponding exhibition area according to their final product purchase intention, which helps buyers save time and energy, improve procurement efficiency, and thus bring more business opportunities for exhibitors.
In addition, strengthening interaction with high-quality professional buyers to better understand the needs of high-end buyers is a major move this year for the fabric exhibition organizers to organize their audiences and services. In terms of audience organization, in addition to the usual means of inviting visitors, such as past exhibitions, direct mail invitations, etc., the electronic invitation cards are sent on sub topics, sending invitations to exhibitors, encouraging exhibitors to invite customers and encouraging the audience to pre register. This year's exhibition organizers are especially praising the nanny service for VIP audiences.
In an interview, the reporter learned that the sponsor of fabric exhibition will cooperate with a company to confirm the intention of telephone confirmation by call centre. The organizers selected 6000 VIP audiences from the database, contacted them through telephone, fax, text message, e-mail, etc., and prepared the badges ahead of time for the intended audience, prepared the free periodicals in advance, and provided meal vouchers for the VIP audience during the exhibition, so as to provide convenience and humanized services to the VIP audience.
As an important platform for textile trade, fabric exhibition is sustained by the active participation of buyers, exhibitors and spectators. In the cultivation and development stage of the fabric exhibition, the fabric industry can be said to be in the seller's market stage. The exhibitors at this stage have more interaction with exhibitors, and have more work in understanding and meeting the needs of exhibitors, but less interaction with the audience. After the fabric exhibition has entered a mature stage, Chinese fabric products have entered the buyer's market as well as many other commodities. Buyers' needs and wishes are increasingly playing an important role in the development and sales of fabric products.
To meet the changing trend of the industry and the market, this year's exhibition organizers have intensified their interaction with the audience. When we invite the audience before the exhibition, we should fully understand the purpose of the audience to the exhibition site, understand whether they are looking at the products, looking at the trend or visiting the customers, knowing what kind of products they want to increase, and returning the information they know to the exhibition team, so that the project team can more clearly recruit and adjust the exhibition structure, so that the buyers and sellers' desire to participate in the exhibition will be more direct, so that the exhibition can play a better trade effect.
The organizers of the exhibition said that the interaction with spectators, especially with the VIP audience, is very meaningful, because many of these high-end audiences are senior leaders of various leading enterprises, and have higher decision-making power and greater industry influence. The interaction between the exhibition organizers and these high-end customers can better understand the changes in the industry and the needs of the market. While meeting the needs of these high-end customers, fabric exhibition will undoubtedly bring great commercial value to exhibitors.
To strengthen the interaction with exhibitors and spectators, and truly meet the needs of exhibitors and spectators, the fabric exhibition expects to enter a virtuous circle in the process of deepening service.
Editor in chief: Xu Qiyun
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