The Textile Industry In Maple Bridge Is On The Upswing.
At present, the international financial crisis is still spreading and spreading, and the impact on the global real economy will continue. The textile industry in maple bridge has been developing against the trend, and it has achieved 22 million yuan in sales from 1 to February, an increase of 11% over the same period last year.
What is the secret of winning the development of the textile industry in maple bridge? A few days ago, the reporter went to walk into the company of maple bridge and explore the mystery behind it.
Walking into Tianyang's production workshop, it is a busy scene. Every assembly line is running at full capacity, and the workers are busy with their work in an orderly way. Tianyang holdings is a professional manufacturer of denim fabrics. At present, the company has achieved a one-stop production line from cotton yarn to finished product export. Last year, enterprises realized sales of more than 500 million yuan, an increase of 30% over the same period. This economic indicator is particularly bright in the "cold winter". When the demand for foreign goods has been significantly reduced and many textile enterprises have been struggling, what have they done to overcome difficulties and achieve impressive results?
The company responsible person said: in addition to having a complete industrial chain, the most critical reason is how to reduce production costs. The enterprise reduces the cost of raw materials by managing three parts of financial cost, management cost and sales cost. At the same time, enterprises continue to accelerate the pace of upgrading and pformation, this year invested 30 million yuan, 200 new rapier looms, new high-grade denim fabric, so that products from the mid-range to high-grade, and after May put into operation, it can increase sales of 150 million yuan, all of which enable enterprises to "stay calm" before the crisis.
Entering Zhejiang Rong Sen industry, chairman Chen Jiansheng is also a face of self-confidence, Chen Jiansheng's self-confidence stems from the enterprises to increase investment and accelerate the upgrading. With the increase of high-grade orders, the ability to fight storms is constantly improving. During the interview, the reporter learned that the new equipment introduced by the enterprise will be put into production in March, and the production of the project will greatly enhance the product quality.
"No matter how the crisis is affected, denim will be a popular market forever. If our products and services have advantages, we will not worry about the market." Chen Jiansheng said. Rong Sen's products have always been export oriented. As long as a few years ago, with the reduction of export tax rebates and the continuous appreciation of RMB, enterprises launched the domestic sales strategy in a timely manner and accelerated the pace of entering the domestic market. Chen Jiansheng said that in July of last year, he chose partners and opened up the domestic market through the sales network of the other side. At the same time, he also accelerated the construction of his own sales network, such as Keqiao, Hangzhou and Changshu. He also revealed that at present, Rong Sen has completed the investigation and analysis of the domestic light textile market, and is planning a specific implementation plan.
In fact, Rong Sen, who specializes in export, has not stopped paying attention to and observing the domestic market for many years. According to Chen Jiansheng's assumption, Rong Sen will walk on two legs in the future. On the one hand, relying on the current production enterprises, consolidating and expanding the international market; on the other hand, using the standardized marketing system formed by cooperation with domestic distributors, combined with the actual situation, sort out a suitable operation mode in China. "We must play a decisive battle in the domestic market." Chen Jiansheng said frankly.
Unlike "Tianyang" and "Rong Sen", Daheng clothing has established its own unique advantages and strong competitiveness through the strategy of "going out" and launching a garment processing factory abroad. Last year, Daheng garment made self export $92 million 500 thousand, an increase of 212% over the same period last year, ranking first in the textile and garment industry of the whole city.
Reporters learned that as early as 1999, Daheng clothing went to Botswana, Africa to start a garment factory. Relying on this processing plant, enterprises continuously exported their fabrics to Botswana, enjoying the preferential policies of domestic export rebates, and also exempting the tariffs of the 12 countries of the exporting country and surrounding countries, and the production cost was greatly reduced.
The head of the company said that 12 African countries combined with 200 million people, and they had no industry and commerce, so opening up the market was no problem at all. At the same time, the company has set up clothing sales outlets in the United Kingdom and the United States, with direct contact with customers, saving the ring between middlemen. At present, orders are coming.
Editor in chief: Xu Qiyun
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