09 The Clothing Industry: Crisis Has Given Reasons For Pformation.

It is understood that as early as the domestic spindle is 80 million spindles, there are more than 30 domestic clothing manufacturers with a certain scale, and the annual output of the clothing industry can reach about 60000. The metal clothing (including wool and non-woven fabrics) is about 16000 tons, and the woollen elastic card clothing (including wool clothing) is about 2 million 500 thousand meters.

If the whole country produces all the card clothing producers, the production capacity will probably increase by about 10%.

Due to the rapid development of production, some of the products have already been overloaded, and the production capacity has exceeded the total market demand. This phenomenon will continue for a long time to come.

　　變消極等待為積極應對

Many companies are waiting for the crisis to end soon, but there is no better idea of how to take the next step.

Qin Zhenjun, a senior engineer of the China Textile Industry Association's technical progress Advisory Committee, said of domestic knitting clothing enterprises: "the domestic needle clothing enterprises should increase the market share of products by changing the gap of their products. There is still a big gap between the domestic product and the products abroad. In addition, the domestic enterprises of Nantong Jinlun Clothing Co., Ltd. have increased the raw material cold drawing workshop of the metal clothing, and started the practice of starting the raw material from the raw materials. This kind of material starting method is very consistent with the development trend of the industry."

Zhang Yonggang, chairman of Guangshan white shark Knitting Clothing Co., Ltd., said in an interview: "as a leading enterprise in the manufacture of needle clothing in China, we attach great importance to every market share. We should pay close attention to the sale of high-end clothing and the two ends of the domestic professional market this year, and continue to give play to our advantages and competitiveness in the middle end market.

Zhang Xin, general manager of Shanxi Venus Equipment Co., Ltd., speaking of responding positively to the crisis, said: "we rely on the advantages of Venus, aiming at the high-end market of textile needle clothing.

The sales focus of our products is the famous textile enterprises in China. At present, some of the top 50 enterprises in China are already using Venus products. The rest of the enterprises are also actively exploring, because our products have high technology content and meet the needs of these users.

　　依憑優勢進軍國際市場

Referring to the experience of entering the international market, Zhang Yonggang said: "since we started our company, we have been attaching importance to overseas market work and achieved fruitful results. At present, we are actively exploring overseas markets through overseas direct selling and agency.

The white shark card clothing has the advantages of carding system's complete matching capability, quick response product supply chain, and meeting the needs of customer differentiation and combing solutions.

Zhang Xin, general manager of Shanxi Venus equipment company, also expressed similar ideas. He said: "under the current market deteriorating situation, we have increased investment in advertising and market development, and have insisted on publishing new equipment, new technologies and new products at international exhibitions.

According to the actual situation of the company, we have formulated a sub regional market development plan: constantly consolidating the old users, focusing on developing new users, increasing market risk prevention, and increasing the intensity of the law in accordance with the law.

Lu Ting, chairman of Limited by Share Ltd, said in an interview with reporters: "Jinlun Limited by Share Ltd began to expand its foreign market in 2007. Now it has opened up the market in India, Pakistan, Vietnam, Thailand, Russia and other countries, and its products have been widely recognized and praised by customers.

In view of the agent system, we choose foreign famous textile equipment agents to provide them with high quality products, while providing excellent technical team support.

　　通過營銷實現升級轉型

Jinlun Ke creates Limited by Share Ltd as a domestic professional manufacturer of textile and carding equipment. In the face of severe external environment, the company worked together to resolve the adverse factors such as the rise of raw materials and the rapid increase of labor costs, and maintained the stability of the company in 2008.

The company turned in state tax in 2008 and increased by 13% over the same period in 2007, excluding sales of textile machinery and sales of individual large customers, and the sales volume in the textile consumption market still had a certain increase compared with that in 2007.

Lu Ting, chairman of Limited by Share Ltd, believes that market competition will spawn economic crisis, and economic crisis is often the best opportunity to spawn industrial upgrading or pformation.

At the same time, the company also uses the optimized performance incentive mechanism to fully mobilize the enthusiasm of marketing personnel.

Editor in chief: Xu Qiyun