Comment On The Basic Situation Of Danish Textile And Garment Industry
一、丹麥紡織服裝業(yè)基本情況
Global textile network March 9th hearing modern Danish textile and garment industry originated in the last century 30s. At that time, the industry center was concentrated in Haining, Custer, Horst Blo (Herning-Ikast-Hosterbro) in the central part of Denmark. After the two World War to the early 60s, the industrial prosperity of Denmark promoted the great development of the textile and garment industry. At that time, the general agreement on Tariffs and trade (GATT) began to influence the market orientation, and the textile and garment industry tried to expand the international market. The export market was dominated by several Scandinavian neighbors such as Sweden and Norway.
In 80s, with the rise of labor costs, Danish textile and garment industry is facing severe competition in countries such as Asia, southern Europe and Eastern Europe. In order to save costs and enhance competitiveness, Danish textile and garment enterprises are coping with competitive pressures by strengthening import and export trade, expanding production outsourcing and innovative design. In the past twenty years, the Danish textile and garment industry has developed rapidly, and has gained huge profits in the domestic and overseas markets. Many large international fashion enterprises have emerged, and the textile and garment industry has become the fourth largest export industry.
(一)丹麥紡織服裝業(yè)的主要特點
1. although the Danish textile and garment industry is still dominated by small and medium-sized enterprises, the position of large international fashion enterprises is becoming more and more important. According to the Danish chamber of Commerce, there are more than 600 enterprises in the Danish textile and garment industry. Small and medium-sized enterprises are still the main body of the industry, but the position of several large international fashion enterprises is becoming more and more important.
The top three companies, Bestseller, Brand and BTX, have completed nearly 75% of the export of the Danish textile and garment industry, employing 43000 employees in the world, including 44 brands, including men's wear, women's wear, children's wear, fashion casual wear, decorations and so on. ONLY, JACK&JONES, MATINIQUE, INWEAR and other brands are catching up with the trend of the world, and have a large share in the emerging markets such as Europe and Asia, and so on. ONLY
2. the import and export trade has developed rapidly, and the textile and garment industry has become the fourth largest export industry, but the trade deficit has increased. In 2007, the total import and export volume of the textile and garment industry was 59 billion 700 million dkrona, an increase of 11 billion 800 million DKK compared with 2003, an increase of nearly 1/4, accounting for 5.52% of the total import and export trade of Denmark. Comparing the data in recent five years, the ratio of import and export volume of textile and clothing products accounted for 5.5% of total import and export trade, indicating that the contribution of textile and clothing products to import and export has stabilized.
Exports have maintained steady growth, and have expanded from the Nordic market to the whole European Union. In recent years, exports to Asian markets have also increased rapidly. Imports grew faster and trade deficit increased year by year. In 2007, Danish kronor reached 5 billion 100 million, mainly due to the strong export of products to China, Turkey and India, and net exports increased year by year. Both the Danish government and the industry have actively supported the integration of textile trade without any form of restrictive measures.
The production of large-scale pfer to foreign countries, labor costs greatly reduced, large fashion enterprises as a rapid development. In the past twenty years, the most obvious change of Danish textile and garment industry is to pfer most of the production links, especially printing, dyeing, tailoring, sewing, ironing and packaging from Denmark to abroad. Although overseas production has reduced the relevant employment opportunities in Denmark, the reduction of labor costs has brought huge profits to the enterprises. The focus of the business also focuses on design, technology and marketing, and also reduces the environmental pollution caused by printing and dyeing to Danish local environment.
With the rapid development of large fashion enterprises, the pformation from traditional production enterprises to modern new international companies quickly realized. Poland, Latvia, Portugal and other Southeast European countries are the earliest outsourcing production and processing places. In recent years, they have gradually pferred to countries with lower labor costs, such as China, Turkey, India and Vietnam.
目前，主要采用兩種外包生產(chǎn)方式，
The first is the CMT mode (processing with materials), that is, the processing and manufacturing links are pferred to low labor cost countries. However, in order to ensure the quality of fabrics and supply stability, it is still provided by Danish local enterprises. The quality inspection is sent to overseas by the company. With the gradual improvement of the international environmental quality standards, this method gradually decreases.
The two is the SOD way, that is, Denmark only provides a full set of design and product specifications, quality and environmental requirements, and the producer is responsible for the whole process of purchasing raw materials to the final product quality inspection. Large fashion companies, design companies and wholesalers are very much in favor of this method, which is the most widely used and the most productive way at present.
Product design and marketing are in line with the world's advanced level, and the fashion concept is in line with the needs of consumers. Danish designs are different from those of Italy, France and other high fashion styles. They mainly focus on leisure and fashion, and pay more attention to fashion value and popular taste of clothing. In terms of consumers' income, age, preferences and other factors, they also pay attention to adopting different brand strategies in high, medium and low fashion.
At present, Danish top fashion brands are few, because Italy, France, Britain and so on occupy most of the market. This part of the consumer group is the smallest, but the consumption is large and the brand loyalty is high. Now it is almost impossible to open up the market. Danish fashion brands are mainly concentrated in mid-range clothing, attracting the masses of consumers from the combination of fashion design and reasonable price. The leading brands of Denmark's three largest enterprises are all the same, occupying a large market share in Europe and Asia.
Attach importance to textile and garment quality and environmental protection requirements, and implement EU unified environmental protection standards for textile imports. EU countries, including Denmark, attach great importance to the quality of imported textiles and clothing, which has become the first consideration of EU textile imports. EU countries have strict requirements for quality inspection of imported textiles, mainly reflected in:
First, not only attach importance to the appearance quality inspection, but also begin to pay attention to the detection of internal quality, and have incorporated the inherent quality of textiles into the credit terms.
Second, in the contract, we put forward specific requirements for textile environmental indicators, which are more traditional, practical, beautiful and durable, and tend to pay more attention to safety, hygiene and environmental protection.
這種趨勢使得紡織品貿(mào)易中出現(xiàn)了兩種形式的“綠色壁壘”：
One is the barriers to environmental impact in the whole process of textile and clothing design, production and scrap recycling.
The other is due to the impact of the product itself on the safety and health of consumers, which requires that the use and wearing of textiles and clothing can not have adverse effects on consumers' health and environment.
According to data released by the United Nations Statistics Department, 84% of Dutch, 89% of Americans, 90% of Germans and 93% of Danish people will consider the ecological requirements when buying goods. Denmark's main environmental indicators are TheSwan (Nordic official environmental protection sign) and EUFlower (EU official standard).
Denmark has become a Scandinavian fashion design and Exhibition Centre through fashion fairs and fashion week. Since its launch in 1993, the Copenhagen International Fashion Fair (CIFF) has held thirty-one sessions in February and August. It has become one of the largest fashion fairs in Europe, attracting more than 5 buyers and design companies.
Copenhagen also hosts fashion week every year to keep pace with the trend of fashion and fashion in the world. The VejleTextile&GarmentFair is held in March and September each year. It also has a certain influence in northern Europe. Through the above exhibition, Denmark has become the Nordic fashion design and Exhibition Centre, which has greatly promoted the development of trade.
丹麥紡織服裝業(yè)進出口貿(mào)易情況
According to the Danish Statistics Bureau, the total import of Danish textile and clothing products in 2007 amounted to 32 billion 400 million Danish kronor, an increase of 6 billion 800 million DKK compared with 2003. China is Denmark's largest importer of textile and clothing products, with an import volume of 7 billion 700 million Danish kronor, accounting for 23.67% of the total imports of Danish textile and clothing products, an increase of 13.85% over the previous year. Secondly, Turkey, Germany, Sweden, Italy and India account for 11.08%, 9.54%, 7.08%, 6.52% and 5.23% of the total imports respectively.
Turkey has surpassed Germany to become the second largest importer of textile and clothing products in Denmark, with an increase of 13.83% in 2007. In recent years, India has made rapid growth in Dan export and has become the fifth largest importer of Danish textile and garment products. The development trend is worthy of attention. Imports from Eastern European countries have hardly increased. Before 1998, Poland was Denmark's largest importer besides China, but its status has been replaced by the countries with more advantages in labor cost, such as Turkey and India.
丹中紡織品服裝貿(mào)易概況
According to the Danish Statistics Bureau, the total import and export volume of danzhong in 2007 was 39 billion 600 million Danish kronor, an increase of 21 billion DKK compared with 2003, an increase of 112.90%. Among them, the import and export volume of textile and clothing products is 7 billion 800 million kronor, accounting for 19.67% of the total import and export volume of danzhong, accounting for 13.07% of the total import and export of textiles and clothing in Denmark.
綜合分析以上兩表，丹中紡織服裝進出口貿(mào)易呈現(xiàn)以下特點：
1. the volume of textile and garment import and export in danzhong increased steadily. In 2007, the volume of trade increased by 3 billion 800 million DKK compared with 2003, an increase of 95% over the same period last year.
2. the import and export volume of textiles and garments in danzhong occupies a large proportion in the total import and export volume of danzhong, and is relatively stable, which has been around 20%, and is firmly in the forefront of the import and export volume of various categories of commodities.
3. Danish textile and garment import and export trade has been increasing year by year, danzhong textile and garment accounted for the proportion of Denmark's total import and export volume increased year by year, reaching 13.07% in 2007.
4. China has always been the top exporters of Dan garments, but textile exports are few. The main reason is that Danish textile's traditional customers in Germany, Poland and other European countries, Dan importers and maintain a stable link; two, my textile has not entered the Danish market, Dan Fang is not familiar with my products.
5. in recent years, textile and garment products have slowed down the growth of Dan export, mainly due to RMB appreciation and labor cost.
- Related reading
- Management treasure | 2019 Summer Clothing Store Clearance Sale Promotion Slogan
- Management treasure | How To Write Advertisements At The End Of The Season? Clothing Clearance Promotion Advertising Slogan
- Management treasure | How To Write Slogans In Promotional Activities Of National Day Clothing Stores? From These Three Aspects
- Fashion shoes | Swarovski X Reebok Club C Brand New Joint Shoe Exposure, Only Do Not Sell!
- Fashion shoes | Adidas Nite Jogger Shoes, White Orange Gray Color Matching, Bottom Moss Password To Seize The Mirror.
- Fashion brand | Naked & Famous X "Dragon Ball Z" New Denim Joint Ride Series Complete Version Released
- News Republic | Sales Of Main Brand GXG Decreased. Online Sales Of Mousse Group Maintained Rapid Growth.
- Fabric accessories | China Textile Federation Delegation Investigates Xuzhou Industrial Textiles Enterprises
- Fabric accessories | Wei Qiao Textile Innovation Management Measures
- Management treasure | How To Share The Skills Of Selling Clothes?
- Zhejiang Changxin Textile City Week (From March 3Rd To 9Th) Quotes Broadcast
- China Textile City Nine Main Categories Of Cloth Sales Broadcast
- A Brief Account Of The Weekly Market Of Pu Yuan Yarn In China
- Shengze Textile Raw Material Market Ten Day Chemical Fiber Price Quotation Brief Comment
- Shengze Jiaxing Two Cities 10 Nylon Yarn Market Comment
- Shengze Market 10 Cotton Yarn Chemical Yarn Price Quotation Review
- Trend And Analysis Of 10 Days Of Shaoxing Qian Qing Raw Material Market
- China'S Textile Industry Restarts After Encountering "Cold Current"
- The Representative Of Textile And Garment Enterprises Proposed "No Tax Export".
- Shishi Textile Enterprises Not Afraid Of "Road Risk" To Participate In The Exhibition In The United States