09 Shanghai International Garment Enterprises Symposium Held In Shanghai
In March 10th, representatives of textile and garment brands and shopping malls from all over the world and the elite of the industry were in Shanghai. International Expo The centre is gathered to participate in the 2009 Shanghai international garment business seminar jointly organized by the Organizing Committee of Shanghai International Fashion Culture Festival, Shanghai Textile Technology Service Exhibition Center and Shanghai garment industry association.
This seminar is not only one of the important activities during the 2009 Shanghai international clothing and textile trade fair, but also a bridge for cooperation, communication and innovation between brand enterprises and large shopping malls.
With the gradual upgrading of Chinese garment enterprises, brand innovation, channel innovation and sales mode innovation are the topics discussed by various garment enterprises. Due to the lack of understanding of Chinese consumers' consumption habits, clothing brand access patterns, and the management modes and requirements of the major shopping malls, many garment enterprises are more puzzled when facing the domestic market.
In recent years, a number of novelty clothing Brands such as positioning luxury goods IIASOl and American brand Qi are developing rapidly in the domestic market. They have many innovations in channel construction. In business practice, they also have their own opinions and ideas on how to establish a close, diversified and multi type cooperative relationship with large shopping malls.
China's commercial retail enterprises are faced with subdivision and upgrading. clothing This occupies the mainstream of shopping malls, and each shopping mall also has different business positioning. What kind of domestic brand cooperation do you choose? How to cooperate with domestic brands? What brand do they want to enter their shopping malls? In this symposium, the leading enterprises of Shanghai business group, the new business state of Shang Jie (Loft), from the point of view of the first line of the market, give the clothing brand enterprises more practical suggestions. At the same time, we can find more opportunities for cooperation and innovation mode in communication.
The seminar focused on issues such as new opportunities for shopping malls and brand cooperation. The purpose is to find a better direction for China's textile and garment industry under the financial crisis and provide a communication platform for business circles.
This seminar also invited Wan Wenying, vice president of China Federation of Commerce, to introduce the development trend of China's modern department stores. The Secretary General of Shanghai garment industry association Dai Zi Yi introduced the development and planning of Shanghai's fashion industry. At the same time, the seminar invited European RDS luxury sales research experts and celebrities in the domestic fashion industry to participate in discussions and exchanges.
Editor in chief: Xu Qiyun
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