Affected By Anti-Dumping And New Leather Shoes For Synthetic Leather
As the world's largest casual footwear producer, China has more than 10000 casual shoe manufacturers, distributing in Guangdong, Fujian and Zhejiang, mostly local private enterprises. They are increasingly keen on the changing market and the trend of design, and gradually realize that the key to improving market competitiveness is good service.
These private enterprises include some Hong Kong and Taiwan funded enterprises, which bring advanced technology and management to the local enterprises. More than 2/3 of the private enterprises are small businesses with less than 2 million pairs of annual production capacity; medium-sized enterprises account for about 1/4, annual capacity is 5 million pairs; large enterprises have annual capacity of 10 million pairs, less than 10% of the total number of private enterprises.
There are quite a few state-owned enterprises, which are mainly for the domestic market. However, due to the problem of rigid management for a long time, it seems that some of them are less competitive than the relatively flexible private enterprises.
In 2006, the EU imposed anti-dumping duties on Chinese leather shoes. The tariff rate of imported leather shoes was 7%, and that of leather shoes was 21%. This measure has led Chinese manufacturers to switch from genuine leather casual shoes to synthetic leather shoes or cloth shoes.
Manufacturers use PU leather instead of genuine leather to attract the same customer group, and more manufacturers have decided to quit the production line of leather shoes entirely, specializing in the production of cloth shoes. In order to enhance the value of products, they use advanced jacquard fabrics and laminated mesh fabrics, or add leather or synthetic leather blocks on cloth shoes.
In addition, the RMB appreciation, raw material costs, labor shortages and other reasons have made the casual footwear industry thin in the past year. Manufacturers hope to lower production costs by increasing production, but labor shortages make it difficult. In order to avoid the loss of labour force, manufacturers began to increase pay (especially skilled workers) and welfare. The labor cost of two provinces in Guangdong and Zhejiang increased by 10% to 15% per year, and Fujian increased by 20% per year.
產(chǎn)品及價格
Casual shoes can be divided into three categories: walking / comfortable shoes, sandals / wooden soles and casual boots, including ballet shoes, slippers, Marie Jane shoes, Ma Xun shoes, ship shoes, laced shoes, short boots and other shoes.
Manufacturers supply low-end casual shoes, boots, sandals and wooden bottom shoes, ranging from under 1 dollars to more than 30 dollars. The price of walking / comfortable shoes ranged from 1.5 to more than 30 dollars, mostly below 20 dollars. The price of SANDALS / wooden shoes is less than 1 dollars, and the price is more than 20 dollars. Casual boots are at a minimum of $5, which is over $30.
Low end products are usually made of PVC leather, PU leather or textile purchased from local market, and the outsole is PVC, TPR or vulcanized rubber. The mid end products are made up of top grade PU leather, two skins, goat skin, pig skin and sheepskin, and the sole is PU or TPR. High end products are made of high grade PU leather or top grain leather, and the outsole is usually PU or hard rubber.
Generally speaking, the materials used in shoes are the main determinants of their prices. In the past year, the price of leather has remained stable. However, the prices of synthetic leather, copper fittings and adhesives have increased significantly, the price of adhesives has increased by 30% to 40%, and copper fittings and synthetic leather have increased by more than 30%.
However, manufacturers do not think that the rising cost of raw materials will have a great impact on product prices and prices will remain stable. They are more worried about the appreciation of the renminbi and the increasing cost of labor, which will lead to an increase of FOB to 3% to 10%.
Casual shoe upper material is usually genuine leather, synthetic leather, PU leather, PVC leather, nylon mesh cloth and canvas.
The dermis mainly consists of pig skin, cowhide, sheepskin made of whole grain, two skins, half open skin, suede leather, soft leather, pressed grain, oil tanned leather and lacquer skin. It is durable, shiny and comfortable, but it is 30% more expensive than synthetic leather.
Full grain leather is natural waterproof and is mainly used for high-end products. The low price full grain leather upper is mainly made from three or four skin from the head, neck and abdomen. The fibers of this kind of leather are slightly loose and soaked in water, usually with more scarring.
Slightly higher prices are made from the two grade skin from the back and tail, which are slightly thicker, shorter hair and fewer scarring. The first class leather is only 13% of the whole animal skin. The supply is limited and the price is high, so there are few manufacturers using the first grade leather. Compared with synthetic leather, the leather is heavier and the air permeability is slightly worse.
In order to reduce the weight and enhance the permeability of the shoes, sometimes nylon mesh fabric is used to match the leather, and some shoe upper fabrics are about 50%. About half of the leather raw materials come from imports. Most of the high-grade leather is imported from Italy. The mid-range leather parts are purchased in the domestic market, and some are imported from the United States, India and Japan, and low-grade leather is basically purchased in the domestic market.
Because the appearance and texture of PU leather are closer to the real leather, the price is only half of the leather, so it is widely used in high-end products.
PVC leather does not look like leather, but because of its low price, it is mostly used for mid end products.
Synthetic leather is mainly purchased in the domestic market, and only about 10% come from Taiwan, Japan and South Korea.
China's PU leather and PVC leather are mainly produced in Wenzhou, Zhejiang, Jiaxing, Jiangsu, Kunshan and Nantong. Among them, Wenzhou is the largest production center for synthetic leather, which accounts for about half of the country's output.
PU leather is the best cheap substitute for genuine leather, but the use of peach skin is becoming more common.
Peach pulp single silk size is less than 1D, light weight, oil sand leaks easily, so it is easy to clean.
But PU leather will not be replaced by peach skin, because PU leather is more durable and shiny, and peach fur is mainly imported and expensive.
Canvas, laminated mesh, velvet, corduroy and denim are also commonly used for making vamp, especially low-end products, which can be purchased locally.
The mid bottom uses Phylon, TPR, PU, PVC, Texon, modal and cork and other materials. Phylon (a compressed EVA foam) is soft and comfortable, and has good cushioning performance. It is 20% more expensive than other midsole materials, and is widely used in high-end products.
TPR midsole has a certain softness, comfort, and good elasticity, so it is also very common.
PU, TPR, rubber and PVC are purchased at home.
PU is lightweight, wearable and flexural. It fits the fashionable trend of thin soles and can be made into many colors. Therefore, it is the first choice for middle and low end products.
Rubber outsole is lighter and more durable than TPR, so the price is higher.
PVC is heavier and more durable than other outsole materials, so it is only used for low end soles.
There are many kinds of materials, including flannel, PU, PVC, pig two skin, denim, canvas and artificial fur.
Walk / comfortable shoes: including lazy shoes, lace shoes, flat shoes, Ma Xun shoes, Marie's Jane shoes, Niu Jinxie, and a board shoes.
The price range is between us $1.5 and US $30 per pair.
The price is expected to increase by 5% in the next year.
Low end products use low cost raw materials, and the prices range from $1.5 to $2.
The upper is made of canvas or plain PVC, and PVC leather is also used.
Rubber is a standard sole material.
Most low-grade shoes are vulcanized rubber sole, and have no bottom, interior and decoration.
The price of mid end products is between 3 and 7 dollars, and shoe upper materials include PU or PU leather and lacquer leather, including real leather or lower grade leather and high-grade fabric, such as tiled cloth.
The vamp is usually printed or embroidered with designs and other decorations.
Mid end products usually have shoe insole.
The mid sole is usually TPR or cork material, the outsole material is PU, TPR or rubber, some vulcanized rubber outsole, rubber content greater than 50%, better than vulcanized rubber used for low end products.
Some products also use double vulcanized bottoms.
The price range of high-end products is US $7~30, the upper is leather, the middle is Phylon, the sole is rubber.
Some products are hand made shoes.
The high-end products will have some special design in the interior structure to make the shoes more comfortable, such as the widened shoe front shoe or heel.
Embossed shoe upper is another feature of high-end products.
Some medium and high end products are processed by thermosetting or hot / cold bonding technology.
First, the soles and the upper surfaces are glued together with adhesives, and then through the conveyor belt, through a series of thermostat or oven and cooling chamber, the temperature changes sharply to stabilize the shoes.
SANDALS / wooden shoes: the price is between $1 and below $20; low end shoes are less than $3, high-end shoes are priced at 4 to 6 yuan, and high-end products are more than 7 dollars.
SANDALS / wooden shoes emphasize color, so many manufacturers use PU materials with high flexibility and rich color.
The color of PU soles is in addition to basic colors and bright colors, such as orange, fruit green, light blue and yellow.
TPR and rubber are also widely used. PVC is still one of the choices of sole materials, but it is limited to low-end products.
EVA is another option, especially for shoes produced by integral spray molding.
Manufacturers generally use polyester, vinyl, PVC and PVC leather to produce vamp and shoe buckle for low-end products, and use rubber and TPR to produce sole.
The mid end products are mostly PU leather upper, but also include some genuine leather products and EVA materials.
In order to control costs, sandals and shoelaces will be replaced with nylon fabrics instead of leather.
PU, TPR, Texon, modal and EVA are commonly used as sole materials for mid end products.
Because Phylon is light and flexible, it is commonly used in more expensive mid end products.
In order to enhance their sense of beauty, manufacturers usually decorate their shoes with beads and acrylic decorations.
The mid end products are more elaborate than the low-end products on sewing stitches, and the stitches of high-end products will be more than two to three times.
High end SANDALS / wooden bottom shoes are mostly made of genuine leather upper and shoe buckles. The highest priced products are cowhide, calf and sheepskin's top layer grain leather and full grain leather, because they have high gloss, good handle and durable.
Frosted skin and NBA leather are also commonly used.
Phylon is the preferred material for sole soles of high-end products.
The vamp will be decorated by hand.
Specially processed rubber sole, anti slip, light and waterproof.
Most of the casual / wooden shoes are very distinctive. For example, the appearance of a woven upper is like a basket, and some sandals have small stones, seeds and shells.
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