Quanzhou Women'S Clothing Industry Speeds Up Pace To Catch Up

After seeing the benefits of the fast fashion business model, the women's clothing industry in Quanzhou has recently accelerated the pace of innovation, absorbing the advantages of this model and changing the business rhythm of the past.

Over the past two years, fast fashion clothing brands such as ZARA and H&M have entered the Chinese market, and become brand new fashion "fashion children" in the first tier cities.

Quanzhou men's clothing brands such as seven wolves, Qipai, Li Lang, and nine herding kings have been innovating, and the techniques of life hall, cultural marketing and customization have been relished by the industry.

Quanzhou women's clothing, which has been quietly developing behind the men's wear rings of Fujian Province, has recently accelerated the pformation of business mode and sought to rise.

"This year's clothing market is indeed not optimistic, but there are business opportunities in the crisis."

Like bin Nu's purpose of optimizing terminal channels, recently, the women's trousers brand brand has also been in frequent contact with a well-known brand management organization in Shanghai, hoping to break through the bottleneck of brand development.

　　據(jù)介紹，威蘭西將以SPA模式，通過店鋪品牌的國內(nèi)市場(chǎng)運(yùn)營(yíng)，打造中國女褲第一店鋪品牌。知名營(yíng)銷專家楊大筠表示，SPA的直譯是“自有品牌服裝專業(yè)零售商”。他說：“SPA既是一種中小服裝企業(yè)發(fā)展的利器，又是一種優(yōu)化產(chǎn)業(yè)構(gòu)造的有效工具。”

A person familiar with the matter said that he will expand the product line, not only for formal clothing, casual wear, but also for the clothing needs of women at various levels, targeting 25 to 45 year old women's full station service.

This reporter has learned that recently, Quanzhou women's wear has begun to become more active. Apart from the performance of the women's clothing brand market, such as Breno, the winner, and Li Shiqi, the men's clothing brands such as dances with wolves and wild deer are also involved in the production of women's clothing.

Quanzhou textile and clothing chamber of Commerce responsible person said: "the beginning of clothing development in Quanzhou is actually men's and women's clothing, and later, men's wear gradually developed brand, women's clothing to the mass market and open overseas orders."

Experts believe that Quanzhou's women's clothing, which is famous for its men's clothing and the rings under the aureole, has been quietly formed through many years of grinding. A number of women's clothing enterprises with strong strength have been quietly formed. Many of them have a more complete brand image and are widely circulated in the region and have an impact. The diversification of products will lead to the expansion of market share.

Editor in chief: Xu Qiyun