How Shoe Companies Respond To Financial Crisis

I used to buy 300 yuan and a pair of shoes. Now I can buy 200 yuan and a pair of shoes.

So, we'll make shoes with 200 yuan and a pair.

In mid March, when reporters interviewed in the Macheng Development Zone, Chen Long, the manager of the new Aidi Footwear Co., Ltd., introduced his business philosophy.

"We are now fully loaded, working overtime day and night to produce export products, and are ready to expand two production lines."

Due to the outbreak of the international financial crisis, the company's orders have slipped and the company's efficiency has been affected.

They promptly adjusted their product positioning, mainly from the middle production of shoes in the past to the production of medium and low grade shoes, and quickly won the consumer market.

The company has signed a long-term supply contract with a large supermarket chain in Japan. The product has entered the Japanese supermarket directly, and the order has been placed in June this year.

"Respond to crises and react quickly, so long as the market is targeted, there is no shortage of products."

In February 3rd this year, at the recruitment meeting of "spring breeze action" held in Macheng City, the company selected 300 skilled operators.

Ms. Zhang, who works in the company, said she used to work as a mechanic in a shoe factory in Dongguan. After the failure of the shoe factory in the second half of last year, she went back to her hometown and didn't expect to go to work at the shoe factory at the beginning of the year.

Wages are 1000 yuan a month, much less than in Dongguan.

"The key is to work at home, and take care of family and children."