No Good Old Man Is Good.

In July 14th, 98, in July 14th, a company registered to apply for the registration of "good old man" trademark on sausages and other commodities. The Trademark Office was rejected by the Trademark Office in accordance with the ninth provisions of the first paragraph of the trademark law. The reason is that "good old men" generally refer to the improper love relationship between men and women.

It is reported that the enterprise is not satisfied with the rejection of the Trademark Office, and has applied for review to the Trademark Review and Adjudication Board.

Here, I publish a little personal view in order to teach generosity.

First, we should affirm that the Trademark Office's decision to dismiss the trademark is still very reasonable and the reasons for rejecting it are quite sufficient.

This is because, in the modern Chinese Dictionary (Beijing edition of the commercial press.1998), it is known that the word "Xiang Hao" has the following meanings: (1) close and harmonious feelings; (2) close friends; 3.

Looking at the Ci Hai (Shanghai Dictionary Publishing House, compact edition.1989 Edition), "good will" has two meanings: (1) friendly; 2.

The application of the trademark "good looks" is a folk oral language. Its meaning is basically the same as that of "good company".

Although the trademark has two meanings and its first meaning is commendatory, its meaning is more commonly used in social life. Therefore, it is entirely correct to dismiss the application for registration from the requirement of "politics" and build a healthy, civilized and positive socialist spiritual civilization.

Secondly, one of the great achievements of the more than 20 years of reform and opening up is to make trademarks play a more and more important role in the development of our socialist commodity economy. It is not only a commercial weapon for the vast number of enterprises to survive and develop in the increasingly fierce market competition, but also an important or even the sole basis for consumers to make final decisions in the face of dazzling choice of goods or services.

It can be said that trademark has penetrated into every corner of social life. It not only plays a role in the economic field, but also affects every aspect of social and cultural life more and more widely and deeply.

Therefore, we have the concept of "trademark culture".

Since it is "culture", it is not an isolated phenomenon.

This is from a "Lang wine", followed by numerous "Lang" sparrow, with a "Master Kang", followed by numerous "master" gathered and many other phenomena have been strong proof.

Chinese enterprises are accustomed to plagiarism and imitation in trademark selection and usage, and trademarks and popularity are becoming more and more intense.

From the simple, direct, low-level plagiarism and imitation (others called "Lang" in the past few years, he has also been called "Lang"), and has developed to the advanced evolution and mutation (others call "Viagra", he is called "Wei Jie", "Wei Di" and so on).

Enterprises are willing to spend so much money on these aspects that they are not willing to make great efforts to create their own trademarks with distinct personality.

Over the years, the practice of trademark review has repeatedly proved that the demonstration effect of trademark, especially after the initial approval of the trademark office is announced, is very obvious, and it is fast and durable.

Therefore, when a trademark is applied for registration, how to make a fair and legitimate examination conclusion when it involves the prohibition clause of the trademark law, it needs to be discussed and discussed extensively.

The Trademark Office approves and approves a trademark preliminarily. It not only means that the trademark can be registered, but also means that many other trademarks that are of the same type can be registered.

For the purpose of this case, if the "good old man" is preliminarily approved and announced, it is certain that all other "good friends" will submit their applications in succession.

Just imagine, if our social life is full of such a trademark which will positively affirm the relationship between men and women, what kind of situation will it be?

Maybe someone will say, "you are just worrying!"

My answer is: please take a good look at the facts of cleaning up unhealthy culture in various fields, especially in the field of trademarks in recent years, and pay attention to the actual use of trademarks.

In the news media, there are often reports that some enterprises use low-grade vulgar words as trademarks to cause bad effects.

Can we turn a blind eye to this?

Therefore, I believe that "good old man" brand is not allowed to register as well.