How To Write A Report On Leadership Satisfaction?

Wang Gang, a new sales manager of a convenience food company in a large area recently, was rather upset. What was it bothering about?

Not only did he criticize his writing duty report, but he also thought that he was not clear about his ideas and logic. Therefore, he had been shot dead for failing to pass the duty report. He was very upset. Especially, the report which caused "annoying" and related to promotion also caused dissatisfaction with the manpower department and his superiors and hindered his regular promotion. Therefore, the duty report became the "bottleneck" of his promotion, which made him feel very depressed. Because he has always been famous for actual combat, though the market is doing well.

In fact, Wang Gang's case is quite common in real life, especially for the newly appointed sales manager, but the ability to write is poor. However, the duty report is a compulsory course for many sales managers. Why do I say this?

Because a good job report can not only show a sales manager's performance in a certain period of time, but also help the sales manager to show himself better and get a rapid promotion. It is also a growth platform for sales managers to look back on the past and look forward to the future so as to promote their gradual improvement.

So, as a qualified sales manager, how should we write a report on the job that makes the leadership satisfied and promoted?

What is a report on duty?

The sales report manager is a sales manager who, according to the requirements of the enterprise system or his job responsibilities, regularly or periodically reports to his superiors (such as sales manager or director), superior or related departments (such as marketing center, human resources department), and states that he has written the report on his duties in a certain period of time.

The debriefing report written by sales manager can be divided into annual report, stage report, periodic report and quarterly report.

A good job report is not only a brilliant window for sales managers to show their elegant demeanor, but also a concise summary of market experience.

A good report is not only clear but also clear and clear, and beautiful language organization is pleasing to the eye.

What constitutes a qualified report on a job?

The report of sales manager is generally composed of three parts: the first part, the main body and the inscription.

1. first.

It mainly includes the title, main sending department or appellation.

The title of (1).

The title of the report is divided into single headings and double headings.

The single title is generally referred to as the "duty report", or the appointment time and the post in front of the "duty report"; the double heading is composed of the headings and subheadings, and the front of the subtitle is added with a dash.

The headline is a highly general summary of the content of the job. The subtitle and the single title are generally similar, such as "avoiding the reality, rushing ahead, seeking the differentiated marketing way" - the report on the first quarter of 05.

(2) the main department or address.

Under the heading, the first line is to write the main sending department or appellation.

The duty report should be written to the higher authorities, and the receipt department should be written. When making a report on the duty to the superior and the Manpower Department, the title should be written, for example, "XX company marketing department:" or "company Li general:", "company human resources department" and so on.

2. text.

It consists of three parts: introduction, main body and ending.

Introduction (1) introduction.

The introductory part of the sales manager's duty report generally includes two aspects: first, the introduction of the job, explaining his appointment time, assuming his duties and responsibilities, giving brief account of the contents and scope of his duties; two, the evaluation of his position, and briefly introducing the work since his appointment.

This part is concise and clear.

For example, "I have been the sales manager of XX district since February 2005. In the past six months, under the correct leadership of the company, I have worked diligently and conscientiously, disciplined myself and managed the company successfully and fulfilled all the tasks assigned by the company so that the sales goals and profit targets of this sales area will be double Xiang Dabiao.

In six consecutive months, the sales rate reached over 100%. In June 2005, I was awarded the title of "excellent team" by the company's marketing department, which was praised by the company.

The main body is "2".

This is the core part of the duty report. It mainly states the performance of the duties, including four aspects: 1.

That is to say, the specific sales targets and profit indicators reached the status and process, including new market development, team staffing and building, dealer training and management, channel construction and cost index control and so on.

In this part, it is better to adopt the form of item list, that is to say, after every achievement or achievement item, we should concisely talk about the achievement of "wind and rain" in order to make the leaders aware of their achievements hard won.

In addition, it is necessary to highlight and express the outstanding performance and achievements, such as the over completion of task targets, the innovative operation of the market, the diversification of channels, the creative operation of products, and so on, so as to show your correct thinking and the mental state of bravely groping and improving.

In this column, we can also express and analyze the relevant figures of the growth rate, market volume, dealer network and product structure ratio through the column chart, fan chart, curve chart and fishbone diagram, so as to make the content clearer and more striking.

Two, problems existing in the work and improvement measures.

A good report can not be just a list of achievements. That is to say, we can not avoid shortcomings by speaking only of achievements, that is, we should not only report good news without worrying about it.

In the report of the sales manager, the sales manager must put the first step back, that is to say, at the same time "showing off" sales achievements, we should also clarify the existing problems, such as dealer problems, personnel problems, product problems, market problems, and even legacy problems in the actual market operation. The sales managers can objectively list some problems in the report, so that the relevant departments and leaders can understand your keen insight and some of the reasons for the failure to achieve better results, so as to arouse the leadership's attention and get the support of the company, so that the company can come up with a better solution and make the goal develop in the direction of the established direction.

After the problem is set up, the sales manager will report the solution to the leader at the same time, because any leader is not just looking at the problems, but looking at the final improvement and solutions.

For example, if the quality of team members is not high, it can be suggested that the training should be strengthened; if the product variety is single, it can be compensated by developing a series of diversified products; if the dealer layout is flawed, it can be solved by developing new network points, sub items and sub channels.

Three, work experience summary and refining.

That is to say, in the duty report, we should not only list "brilliant achievements" for superiors or leaders to "visit" and "appreciate", but also make qualitative, fixed and precipitated experiences in the past by summarizing the experiences, such as successful development of market experience, excellent marketing team building experience, control of management experience of cargo flow, management and control experience of distributors, and so on, including the experience and experience of the above contents in the process of practice, so that leaders can know that you are a good at summarizing and upgrading people, and are also convenient for leaders to get inspiration from them, so as to discover more of your advantages and "sparkle points" and promote your successful experience.

Four, next work plan and plan.

After reporting the achievements, describing the process and summarizing the experience, the report on duty has basically come to an end. The next part should mainly be the plan for future work, or the direction, goal or intention of the future work.

It includes the following contents: 1. Marketing ideas in the future.

2, marketing objectives for some time to come.

3. Plan and plan for achieving goals.

4, request projects supported by enterprises and so on.

In the work plan, the operation plan and supporting matters listed in the work plan must be practical and feasible, and must cater for the development direction and situation of the enterprise.

The end is 3.

The sales manager's job reports usually end with the formatted idiom. In the report writing, humility ending, summary conclusion and voting ending are the common ending forms of the report.

The first is a modest ending: that is, the conclusion of the report is in a more modest way.

For example, "the above report is due to the fact that this talent is sparse and inappropriate, and that the leaders should criticize and correct".

The final conclusion is: two, the final statement in the form of a systematic summary, thus ending the full text.

For example, "in short, through half a year's market operation, there are both achievements and shortcomings, but I believe that under the correct leadership of our superiors, we will be able to make persistent efforts and innovate bravely".

Three, voting style ending: that is, with the determination of the leader's chest, a lofty and lofty ambition ending.

For example, "in short, we have the determination and confidence to overcome all difficulties under the strong support of the company and do everything possible to provide the company with the most satisfactory answer."

3. is inscribed.

The last part of the report is the inscription at the end of the paper. It also includes two kinds of signature, written or duty time. That is, when you finish the report, don't forget to sign your name, and submit the date or date of the report. Of course, you can also place your signature under the heading.

As for this part, this article will not go into details.

In short, a good report of a job must be illustrated and read with strong readability. At the same time, it should be conceived in combination with reality, and the data and facts should match each other, in order to increase the credibility and persuasion of the report.

Only the form and content should be paid equal attention to, and a good job report will be released in order to win the affirmation and appreciation of the leadership, so that the embarrassing situation of Wang Gang in the initial case will be avoided, so that the leaders can be satisfied and benefit themselves.