Be Like A Casual Customer.

Li Lin, a 29 year old advertising agency customer manager, is also a story of her early career. Her beginning is just like the cake she ordered.

Where are the problems that often happen to newcomers?

In order to have fun, I came to Ji'nan for four years. I graduated from a university in my hometown for about two years. When I graduated, my friend asked me to work in Ji'nan, because my good friends were in Ji'nan. Of course, I was unwilling to do so. At that time, I thought everyone was in Ji'nan. When I was in class, I would be happy to sing and play cards together.

For this "fun" idea, after graduation, I came to Ji'nan with my certificate and baggage, and began my career search.

Before I came, I was fully prepared mentally: a college graduate from a foreign field, with a general school, a general professional, and a general grade, would be hard to find his satisfactory job in Ji'nan.

But I did not expect that my job search path was unusually smooth. Thanks to my friends who have fallen here, they have provided me with a lot of information that I can not see in the media, such as which company is recruiting people in a small area, and which company is recommending it to its employees.

More than a month later, I successfully entered an advertising agency to become AE.

This is the most simple thing that I can't do well. I have no professional background and no experience, so I started my own customer service career like this.

In fact, the work of advertising company's customer service is very simple. But for the first time, I don't know much about professional knowledge because I don't know much about it, but I'm embarrassed to face down and ask my colleagues for advice.

As a result, mistakes were made frequently in the first few months of the company.

What made me "crumble" was that a famous company asked us to represent their anniversary celebrations, and the company gave me the cake.

The manager handed the cake shape drawing requested by the customer to my hand and said with a smile, "you won't have any more trouble this time, will you?"

After taking the task, I worked hard to find a pastry house that I had worked with before, and handed the blueprint to them. The cake shop man patted his chest and said, you can rest assured that we will do according to the requirements of the drawings.

So I left happily.

2 hours before the start of the celebration, the cake was delivered. I opened the box and looked at it. It was simply miserable: the cream was not white and the appearance changed.

However, it was too late to change another cake. I had to be frightened and guilty to see the boss of the big company eating the ugly cake.

My colleagues are also my clients. If I say that some minor mistakes mentioned above are due to my carelessness and lack of experience, the other bumps that I have in the company are entirely due to my inability to grasp the most critical communication and coordination skills.

In public relations companies, colleagues are mutually beneficial and mutually complementary. To do a case well, the most important thing is communication and coordination between departments and departments.

I didn't realize this at the beginning.

Always customer first.

So sometimes the customer puts forward too many requests, which is clearly beyond our ability. I will also promise to do it without any consideration. If colleagues do not finish on time, I will also ask my colleague: "why haven't you done it well?"

At that time, a lot of people in the company had a great opinion of me, and I was very depressed, and I kept communicating with customers and my director.

As a result, the director's words woke me up: just to satisfy customers is not always good for the company, because everything must be based on an objective basis.

He warned me: "let the customer satisfaction is good, but we should know that you and your colleagues are a cooperative relationship, we should treat your colleagues as customers, not only customer satisfaction, but also colleagues satisfaction!"