Marketing Is Driven By Competition.

Although the main theme of a commercial society is not competition, competition is a note that will always accompany.

Besides, marketing is also a knowledge driven by competition.

This is a simple example to illustrate: if you are the only rice shop in your town, how do you sell rice?

It's very simple: sit and wait for others to buy.

But if you are not far away, you have opened an old Marmi store.

How would you sell it at this time?

At the very beginning, we may use primitive means: price war.

This leads to the most primitive stage of competition: confrontational, life and death competition, both sides kill 1000 of the enemy themselves, 800 of them want to kill each other by coercive means, thereby monopolizing the market.

However, both sides assumed that their opponents would make concessions and withdraw from the market. They did not expect both sides to play against each other. They entered the second stage of competition: tolerance and competition that allowed each other to exist.

At that time, they will not be waiting for business at home.

It is necessary to sell with marketing skills, that is, the way to sell is smarter, and the means may be this: 1) doorway block brand, he rice shop.

（樹立商標(biāo)和品牌，也叫CIS）； 2）雇幾個(gè)伙計(jì)，免費(fèi)送貨上門（服務(wù)營(yíng)銷）； 3）雇幾個(gè)廉價(jià)的大媽晚上挑砂子（全面質(zhì)量管理，提升產(chǎn)品品質(zhì)）； 4）上門調(diào)查，統(tǒng)計(jì)家庭人數(shù)，做好記錄，定期走訪（CRM，客戶關(guān)系管理，數(shù)據(jù)庫(kù)營(yíng)銷）； 5）賣一大包送一小包（促銷）； 6）跟賣油的勾搭上，買一袋米贈(zèng)送一小桶油，買一桶油，贈(zèng)送一小袋米（聯(lián)合促銷）； 7）派專職人員負(fù)責(zé)幾個(gè)大的工廠和學(xué)校食堂，跟對(duì)方采購(gòu)人員建立良好關(guān)系（大客戶營(yíng)銷）； 8）送米給本地貧困考生家庭，得到媒體報(bào)道（事件營(yíng)銷加口碑營(yíng)銷）； 9）對(duì)各小區(qū)的小賣部進(jìn)行供貨，增加銷售網(wǎng)點(diǎn)，統(tǒng)一配送補(bǔ)給（開始了經(jīng)銷商及零售商管理）。

But after the competition, the competition between the two should be increasingly daily.

The two sides are increasingly homogenized in terms of quality, price killing, service spelling, advertising, promotion and so on. Moreover, there are several competitors in the town at this stage.

At that time, the competition between ho Lao and Lao Ma rose to a stage: competition of cooperation.

The two sides entered the stage of cooperation and competition in order to resist foreign enemies.

The two sides share information, complement each other's strengths, and work together to compete for the market.

Establish and stabilize their dominant position, avoid confrontation without winners, and achieve cooperation in competition.

In this way, we can achieve a win-win system. Competition will rise from our competition to our competition with them, that is, the competition between a group and another group will eventually rise to the competition between one chain and another chain.

With the intensification of competition, enterprises can gain greater social resources through the alliance to realize the value of customers quickly and gain greater benefits.