Marketing Is Driven By Competition.

Although the main theme of a commercial society is not competition, competition is a note that will always accompany.

Besides, marketing is also a knowledge driven by competition.

This is a simple example to illustrate: if you are the only rice shop in your town, how do you sell rice?

It's very simple: sit and wait for others to buy.

But if you are not far away, you have opened an old Marmi store.

How would you sell it at this time?

At the very beginning, we may use primitive means: price war.

This leads to the most primitive stage of competition: confrontational, life and death competition, both sides kill 1000 of the enemy themselves, 800 of them want to kill each other by coercive means, thereby monopolizing the market.

However, both sides assumed that their opponents would make concessions and withdraw from the market. They did not expect both sides to play against each other. They entered the second stage of competition: tolerance and competition that allowed each other to exist.

At that time, they will not be waiting for business at home.

It is necessary to sell with marketing skills, that is, the way to sell is smarter, and the means may be this: 1) doorway block brand, he rice shop.

（樹立商標和品牌，也叫CIS）； 2）雇幾個伙計，免費送貨上門（服務營銷）； 3）雇幾個廉價的大媽晚上挑砂子（全面質量管理，提升產品品質）； 4）上門調查，統計家庭人數，做好記錄，定期走訪（CRM，客戶關系管理，數據庫營銷）； 5）賣一大包送一小包（促銷）； 6）跟賣油的勾搭上，買一袋米贈送一小桶油，買一桶油，贈送一小袋米（聯合促銷）； 7）派專職人員負責幾個大的工廠和學校食堂，跟對方采購人員建立良好關系（大客戶營銷）； 8）送米給本地貧困考生家庭，得到媒體報道（事件營銷加口碑營銷）； 9）對各小區的小賣部進行供貨，增加銷售網點，統一配送補給（開始了經銷商及零售商管理）。

But after the competition, the competition between the two should be increasingly daily.

The two sides are increasingly homogenized in terms of quality, price killing, service spelling, advertising, promotion and so on. Moreover, there are several competitors in the town at this stage.

At that time, the competition between ho Lao and Lao Ma rose to a stage: competition of cooperation.

The two sides entered the stage of cooperation and competition in order to resist foreign enemies.

The two sides share information, complement each other's strengths, and work together to compete for the market.

Establish and stabilize their dominant position, avoid confrontation without winners, and achieve cooperation in competition.

In this way, we can achieve a win-win system. Competition will rise from our competition to our competition with them, that is, the competition between a group and another group will eventually rise to the competition between one chain and another chain.

With the intensification of competition, enterprises can gain greater social resources through the alliance to realize the value of customers quickly and gain greater benefits.