Deciphering Enterprises How To Recruit Marketing Personnel

With the development of the market economy, becoming a successful marketing personnel is the first choice for many college graduates. Some people who have worked in other fields for a little time see too many successful cases in the marketing field, and can not resist the restless heart and want to become recruits in the marketing field. So what kind of people will be accepted by the enterprises?

The author has worked in the marketing field for many years, and has served as an interview examiner for many times, and has many friends in different industries as the top management personnel in marketing and personnel aspects. On the basis of summarizing the recruitment experience, I made a leak here, hoping to provide some help for those who want to apply for jobs in the marketing field. Of course, some of my references here may not be the same as those of many experts, so that is the only way to do more.

Formal recruitment is usually decided by the personnel department. Therefore, the examiner of the interview salesperson must be the marketing senior or Senior Salesperson of the company.

I. resume

Whether you can get an interview qualification in an enterprise, what is more important is your resume. A standard, perfect and focused resume is your own packaging and selling point propaganda. The enterprise will compare your needs with the needs of the enterprise according to your own description, so as to decide whether to inform you of the interview.

You must pay attention to writing your resume.

1, we must be true:

The most resentment of unreal resumes, and the higher the position, the more truthfulness of the data is, the more attention is paid to the authenticity of the data, because this is not only a reaction level, but also a reaction to conduct. Do not have a fluke: to write by cheating the recruiter. Generally speaking, the level of people who interview you will not be lower than yours.

2, clear and focused:

There are at least the following points in your resume: learning experience, work experience, personal basic information, and job seekers must focus on skills that you are best at. If you want to be a planner, you can participate in planning cases. If you want to be a market analyst and you are studying statistics, you will be more attractive than describing your tutoring experience.

Generally speaking, no resumes will be selected by enterprises: job seekers who often change their jobs, too simple resume applicants, and apparently job seekers who are making up their resumes freely.

Two, personal image

Many recruiters refuse to admit that they are in love at first sight when hiring decisions, but it is certain that enterprises will decide 80% when they first recruit marketing personnel. Then what kind of job seekers will be paid attention to when recruiting them?

1, eyes: "eyes are the windows of the soul", real masters can see everything from your eyes.

However, for your eyes, ordinary people can not be modified. If you want to modify, you must start to strengthen your mind. But don't let the eye problems such as eye and red eye cover your Reiki.

2, clothing: "people rely on clothes and makeup, and the Buddha relies on gold makeup" is an important factor to reflect the status and identity of a person. Therefore, a decent dress is an essential part of job seekers.

For men, a clean, neat, all wool suit with clean shirts and decent necktie is a must in the workplace, and for women, a career suit is also a good choice.

Dress taboo: fake brand, poor cloth, clothes are not clean, size is wrong.

3, shoes and socks: many people do not pay attention to shoes and socks. I often meet some candidates who wear 1-2 hundred discount shoes or wear a pair of shoes that obviously need a few months to brush. They even wear a pair of western style clothes and a pair of sparkling white socks. They invest their clothes and trousers in vain.

4, hair: in some examiners' eyes, hair is more important than clothes. In fact, we all know that a hairstyle that is clean and suitable for oneself is a must for every normal social person. However, what needs special reminding is that most of the salesmen have short hair, and few have the habit of leaving hair for more than a month.

5, height and weight: maybe most people think that marketing is the most unsuitable occupation for height. But in some enterprises recruiting, people who are too tall or too low are not. If an enterprise stipulates that male marketing personnel 1.65m-1.80m is acceptable, the best is 1.70m-1.75m and the rest will not be considered.

And weight, mainly examine the applicant's physical condition, too heavy or too light may be judged to be abnormal, after all, marketing this work, playing is the body.

6, of course, apart from the above points, what is more important is the appearance and expression of the face.

Looks are natural, everyone has their own criteria, but it can be revealed that leaders have the tendency to choose their subordinates according to their looks.

But you can pay attention to the following: cut the nose hair out of the nostrils, remove the food on the teeth, remove the tone, and clean the ears.

As for expression: appropriate and appropriate.

Too arrogant, too timid, too rigid and so on are not good choices, but as I said before, "the expression of" from the heart "is controlled by the brain, so here is a further emphasis on the importance of internal discipline.

Three. Personal attitude

The interviewees' attitude will have a greater impact on the success of interviews by asking questions about the authenticity of the resume, observing the candidates' behavior and judging the applicant's habits and status.

1, attitude towards intentions:

Every examiner likes those who are active and active, and the job seekers who are purposeful are more popular. Those who treat the job interview are dispensable. The general examiners are not interested.

2. Attitude towards the former unit:

There are many job seekers who like to complain about their previous jobs. Some of them even talk about their previous positions without being guided by the examiners, and describe themselves as a depressed and unsuccessful person.

But in fact, all the examiners do not like to complain about the former unit.

Therefore, even if your previous unit has nothing to do with you, you must endure it and never become a "grieving woman".

3, attitude towards society and family:

Some examiners also need to examine the attitude of the candidates to the society and family members. Generally speaking, they agree with the rules of social game, have a sense of social responsibility, and are responsible for their family members.

On the whole, positive, positive, responsible and dedication is the personal attitude that the examiners are more interested in.

Four. Personal communication skills

Communication ability is one of the key qualities of marketers, and the examiner usually looks at your communication skills from the following aspects:

1. Oral expression ability:

Marketing is the organization that emphasizes team work in the enterprise. Communication ability, especially oral expression ability, is listed as the basic condition for the entry of marketing. But job seekers must pay attention to the fact that oral expression ability is not necessarily a good level of speaking. The key is to be able to express their ideas simply and forcefully at any time.

2. Listening ability:

Eloquence is not necessarily verbal, but sometimes the listener is more regarded as a good eloquent person. Therefore, the interviewee with strong desire should pay attention to listening and answering the questions, and not to elaborate on your own views.

3, written expression ability

Excellent salesmen's written ability is the minimum requirement, but they are generally difficult to assess in interviews. If you can bring some previous achievements, you will be awarded extra points.

If possible, bring a notebook computer to the interview examiner to introduce your previous achievements and ideas at any time, which may be a more effective way for job seekers at a higher level.

Five, personal passion or not?

Marketing is a passionate job, marketing organization is the most passionate organization in the enterprise, so many examiners will consider whether the job seekers have passion as a key factor in hiring.

The criteria for judging whether a person is passionate is in addition to what I have already done in a great length of content, such as words and deeds.

1, those who are not seated are considered to be ready to fight.

2, those who do not have long hair can give people a sense of competence.

3, the working experience of a team with strong execution will be considered as passionate.

4, people who do not have too many choices will give people more pressure to succeed.

5, optimistic people feel more passionate.

I want to remind you of new recruits: the passion I say here is definitely not a temporary impulse to "shout slogans and make a chest".

Passion should be extreme enthusiasm for work and career, extreme responsibility for society and the people, extreme love for life and nature, and a persistent and rational pursuit of success.

Six. Personal expectations

After all these aspects can be accepted by the enterprise, personal expectation is a key point. Responsible enterprises have a career development plan and salary standard for each post and each recruiter. Then, whether the personal expectation is consistent with the conditions provided by the enterprise determines whether the job seeker is hired or not.

1, remuneration:

Each enterprise has its own salary system, and the salary of each post will be a prescribed scope. Job seekers with high salary expectations will usually be eliminated.

The accounting method of each company's salary system is different. Job seekers must clearly understand the salary system of the post and determine their own needs. For example, some positions only account for 50% of the annual income, while a person who expects 100 thousand of his income can not receive 5000 of the monthly income. He must insist that the monthly salary should not be less than 8000, which will lose some chance for the supply and demand sides to reach agreement.