9 Words That Business Experts Should Not Say.
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1, do not say critical discourse.
This is a common problem for many business people, especially the new business people. Sometimes they do not talk through the brain and blurt out others.
Common example, see the customer first sentence then said, "your house is really hard to climb!"
"This dress is not good at all. It doesn't suit you at all."
"This tea is really hard to drink."
No more, "your card is so old!"
"It's better to die than to live."
These blurred remarks contain criticism. Although we are not careful to criticize and criticize, we just want to make a round and have an opening speech.
People often say, "good words are always willing to be a cow," that is to say, everyone wishes to get the affirmation of the other party. Everyone likes to listen to nice words.
Otherwise, how can there be "praise and encouragement for idiots to become geniuses, criticism and complaints to make genius become idiot"?
Business people engage in sales promotion, dealing with people every day. They should say more about compliments, but they should also pay attention to the right amount. Otherwise, people will feel hypocritical and lacking sincerity.
Like Aunt Wang, who lives in my courtyard, one day, when the salesman said goodbye to her, she came running to us and said, "don't listen to his set of mouths. She's so sweet that she is so sweet that it's all fake.
As you can see, this Aunt Wang has virtually reminded us that the complimentary expressions in conversation with our customers must be from your heart, and we should not blindly praise them. We must know that we should not be overbearing and natural, but also be able to win people's hearts and convince people.
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2, put an end to the issue of subjectivity.
There is no relationship between business and business. You'd better not participate in the discussion. For example, politics and religion involve subjective consciousness. Whatever you say is right or wrong, it has no real meaning for your promotion.
Some of our newcomers are involved in this industry for a long time and lack of experience. In the process of dealing with customers, it is inevitable that they can not have the ability to control the topic of their customers. They often follow their customers to discuss some subjective issues. Finally, their opinions are divided. Some of them have gained the advantage of gaining the upper hand in spite of the fact that they have got the advantage of being "red faced" on some issues. But after the dispute, a business has been blown away. What is the significance of arguing about this subjective issue?
However, experienced salesmen in the process of dealing with such subjective issues will start with some discussions with customers' views at first, but in the debate, they will immediately lead the topic to the products that are being promoted.
In a word, I feel that everything that has nothing to do with sales should be put aside, especially the issue of subjectivity. As a salesperson, we should try to put an end to it. It is better to avoid talking about it, and it will be good for your sales.
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3, do not use professional terminology.
Mr. Lee spent less than two months working on life insurance. When he took up the battle, he showed off to his customers that he was an expert in the insurance industry. A lot of professional terms on the phone had been pushed to customers, and every customer had been under great pressure.
After meeting with the clients, Mr. Li is exerting his professional expertise in a series of ways, such as "waiver of premium", "rate", "creditor's rights", "creditor's beneficiary" and so on. A lot of professional terminology, such as letting customers fall into five clouds and fog, seems to be groping in the dark. The opposite party's feeling of mind arises from this. Rejection is logical.
If we analyze it carefully, we will find that salesmen regard their customers as colleagues in training them, so they are all professional and how can people accept them?
Since I don't understand, do I want to talk about buying products?
If you can plate these terms in simple words and make people listen clearly, they will achieve the goal of communication effectively, and product sales will not be blocked.
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4, no exaggeration.
Don't exaggerate the function of products!
This untrue behavior will be clear to customers in the future enjoyment of products.
Not because you want to achieve a temporary sales performance, you have to exaggerate the function and value of the product, which is bound to bury a "time bomb", once the dispute arises, the consequences will be unthinkable.
Every product has its advantages and disadvantages. As a salesperson, it should be clear from the objective point of view that it can clearly analyze the advantages and potentials of the products with the customers and help the customers to "compare with three goods". Only if they know the knowledge and know the market conditions, can customers be convinced to accept your products orally.
Remind salesmen that any deceit and exaggerated lies are natural enemies of sales, which will cause your career to last forever.
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5, disable offensive discourse.
We can often see such a scene, the business people in the same industry have offensive words, attack competitors, and even some people say the other side is worthless, resulting in the whole industry image is not ideal in people's mind.
Most of our salesmen, when speaking these offensive topics, lack rational thinking, but they do not know whether they attack people, things or objects. They will be disgusted with prospective customers, because when you say they are standing at a point of view, you may not see everyone standing in the same angle with you. You behave too subjectively, but on the contrary, it can only be harmful to your sales.
This kind of behavior that does not talk about business ethics is believed that with the development of the times and the strengthening of corporate culture of every company, offensive words will never be popular.
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6, avoid privacy issues.
Dealing with customers is mainly to grasp the needs of the other side, rather than talking about privacy in a big way, which is a common mistake that our salesmen often make.
Some salesmen would say, "what do I have to do with my privacy?"
Even if you only talk about your privacy and don't talk about others, would you put your heart on your marriage, sex, finances, etc., and make substantial progress in your sales?
Perhaps you will also say that we do not talk about these issues with our customers. It is not difficult to talk directly about the business. It is no harm to talk about this business. In fact, this gossip is meaningless. Wasting time does not mean wasting your business opportunities.
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7, ask less questions.
In the process of business, you are very worried that your prospective client can't understand everything you say, and constantly question the other person by worrying about what the other person does not understand you. "Do you understand?" "do you know?"
"Do you see what I mean?"
"Do you understand such a simple question?"
It seems that the tone of an old person or teacher questions these objectionable topics.
As we all know, from the point of view of sales psychology, it has always questioned the understanding of customers, and customers will have a sense of dissatisfaction. This way often makes customers feel that they do not feel the least respect, and the reverse psychology will also be generated, which can be said to be a taboo in sales.
If you are really worried that your prospective customer will be very clear in your detailed explanation, you can understand each other in a tentative tone. "Is there anything else I need to explain in detail?"
Perhaps this will be more acceptable.
Maybe, when the client really doesn't understand, he will talk to you voluntarily or ask you to explain it again.
Here, give a salesperson a counsel, customers are often smarter than us, do not use our blind spots to replace their advantages.
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8, flexible and boring topics
There are some boring topics in sales. Maybe you have to explain to the customers, but these topics can be said that everyone does not like to listen, or even want to doze off when you listen to them.
However, for business reasons, it is recommended that you make such remarks simple and generalize.
In this way, customers will not be tired after listening, so that your sales will be effective.
If there are some important words that must be made clear to your customers, then I suggest that you do not try hard to plug them in. In the course of your explanation, it is better to look for a few stories that they like to listen to in a different way, stimulate them with small jokes, and then return to the topic, perhaps this effect will be better.
In short, I personally think that such a topic is boring and customers do not like it. Then you'd better keep it and keep it high. Sometimes it's better to compare it with making a clean breast of it.
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9, avoid indecent speech.
Everyone wants to be with a well-educated, hierarchical person. On the contrary, he does not want to associate with those who are "rude".
Similarly, in our sales, indecent remarks will surely bring about the products we sell.
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