Shopaholic, Changing Hobbies Into Jobs.

In a year, there will be half a year to catch up with the fashion world. Every season, the top T rows of new products will be kept for them.

It is necessary to communicate with and negotiate with suppliers from all over the world, but also to go shopping in Paris, London, New York and Tokyo.

Busy season, often wake up in the hotel in the morning, forget which country you are in.

And all this, you don't need to pay for yourself.

In the process of shopping, they can not only travel around the world, but also satisfy their desire for material things, and at the same time create fashionable pets in their own country.

These people who are sensitive to fashion, can accurately judge the trend of fashion, have elegant taste, unique vision and rich experience, can make a successful merchandising purchase plan and carry out purchases according to market judgement. They are called "fashion buyers".

According to the international common saying, buying fingers is to go all over the world, always pay attention to the latest popular information, hold large quantities of orders, constantly contact with suppliers, organize commodities to enter the market, meet the different needs of consumers.

NINA RICCI's first brand store in Beijing was brought in by her.

ANNA's experience as a "fashion buyer" is quite unique.

At that time, one of her relatives in Brazil was engaged in the jewelry industry. Women's charm of jewelry was always hard to resist, and ANNA was no exception.

By investing in this family member, ANNA was fascinated by the industry and resigned from the work at that time.

ANNA said that they were buying a wide range of raw materials from Brazil, buying jewelry from Hongkong, Japan and Thailand.

The first natural crystal abroad is brought to China.

This should be the first step for her to become a fashion buyer.

This is the first international brand to enter the Chinese market in 80s.

People born in 60s, like ANNA, have a special attachment to it.

"At that time, it was one of the most famous names in the fashion industry. The clothes were classical and extremely feminine. They were very suitable for Asians. But because of their high price, there were few people who had the ability to purchase at that time, so it slowly faded out of the Chinese market in the following years.

When I see this brand's comprehensive accessories, I think if we bring it back to the Chinese market now, there will be a large number of supporters.

After ANNA's efforts, the brand entered the capital again in 2002.

ANNA introduction, at that time, people's consumption view was different from that of today. People's consumption psychology is heavy. Some things you look forward to and personality can not be accepted by the public, but some common styles can be loved by customers.

Buying a buyer will make a lot of mistakes in the beginning of the purchase process. The buyer is actually doing business. This is different from doing fashion. To be fashionable is to think all day long how to catch the eye of others. As long as you attract people's eyeballs, you are successful, but doing business is not feasible because you need to survive, so you have to consider many practical problems.

"Sometimes I see a product that I would like very much, but this is just your own aesthetics, and it does not mean that your customers will like these products.

Therefore, when choosing product styles, you must take account of the customers' preferences and market acceptance.

I remember, a few years ago, I saw a few exaggerated accessories in foreign countries, made of synthetic gold, and the first class in originality and technology, so the price was quite expensive, which was four times that of ordinary gold ornaments.

When I bought it, I put it in the shop and asked a lot of people. But they were all too conservative and felt too much publicity. After that, they only started buying after a year in the store.

Now, with the improvement of people's living standard and taste, it is even more necessary for you to have a unique eye when choosing the style, because if you choose products that are not personality and not unique, you can't touch the hearts of customers.

It seems that the "fashion buyer" must be a smart businessman, always knowing clearly what kind of fashion can be willing to let customers empty their pockets.

Some foreign universities have buyers' courses, which include buyer strategy and fashion trend analysis.

Because the content of this work is not only for purchase, but also for display, sales data analysis, after sales tracking service, and conversion of goods between regions.

Many people think that buyers are a bright job. In fact, it is not the case. Except for the two seasons of the year, they need to analyze a lot of sales data and communicate with suppliers and stores in order to accurately grasp the needs of customers in 80% of the time.

For businessmen, a good buyer has a decisive position.

A keen eyesight buyer can bring the most popular trend to a city and imperceptibly move and cultivate the buying habits of the fashionable crowd.

Prerequisites for fashion buyers

Many people think that a buyer is traveling around the world and consuming a hobby. In fact, the real buyer is a great responsibility. The success or failure of buying determines the profit of the shop. The time plan for the delivery determines the time to market. The accuracy of the style determines the trust of the consumer.

The designer and buyer, ah you introduced us to some of the prerequisites for the buyer.

First, have a keen fashion sense of smell.

This is the most basic requirement for a fashionable buyer.

Two. Have the ability to co-ordinate the overall situation.

Price is an important determinant in the buying process of buyers.

Take Xidan and China World Trade Center as examples, the former attracts more young people, and the latter is mostly white collar or even gold collar. Therefore, when purchasing, different shopping strategies should be formulated for different stores.

In addition, in view of the price of the product, different purchasing quantities and types should be set up to predict the profit margin of this commodity.

Three, accurate analysis of the market

There are discrepancies between consumers' consumption concepts and ideas at home and abroad, so they can not blindly pursue the popularity of foreign countries.

For example, westerners prefer the color of plain air, while Chinese prefer bright colors.

Again, like the GUCCI printed with the LOGO style, the Chinese are very attractive and attractive, while Europeans are the opposite.

Therefore, when buying, the buyer can not mix personal likes and dislikes, nor does it mean "shopping pleasure".

Four. Make accurate predictions of future trends.

Visiting the world's top brands for the world's top fashion week is the most important way for fashion buyers to predict the next season's popular information and get inspiration.

The buyer of Zara will send the relevant information back to headquarters every day and adjust the fashionable money in time, so its product style will be ahead of other brands.

Five, have certain physical and psychological endurance.

The actual workload of the fashionable buyers is quite large.

Fashion buyers are usually "flying trapeze". They often rush around the world, choosing goods, conducting business negotiations, communicating with all aspects, and working under great pressure.

Fashion buyer's shopping Shrine

Fifth Avenue in New York

When it comes to this place, it is hard to imagine that in Tiffany's breakfast, Audrey Hepburn is wearing a black dress and a fake jewel, standing in front of the Tiffany shop window in New York's Fifth Avenue, chewing bread and fantasize about the scenes of precious jewellery.

This street with a long history and world-famous fashion atmosphere has almost all the world's top brand stores.

The well-known Louis Vuitton, Dior, Tiffany, Catier, Gucci, Chanel, etc., as well as Brooks Brothers, A.testoni, Harry Harry, which are also known as the world fashion brands, can find their tracks on the fifth street.

Complete goods and fast updating are a major feature here. Many products that are not available in other countries are sure to buy here.

In addition to brand stores, super large department stores are also the highlight of the fifth street.

In addition, shops here seldom offer discounts, but once the discount is made, people are queued up to buy them.

Avenue des Champs-Elysees

The unique scenery of Champs Elysees makes the commercial street more flavour than its commercial atmosphere.

Although the famous shops on Champs Elysees are not comparable with those of Fifth Avenue in New York, some of the designers of the new fashions have a fashion sense, and the prices are generally not high. They are suitable for young people who pursue individuality.

France has two fixed national merchandise discounts every year, one in summer and one in winter.