Olympic Marketing, Are Chinese Enterprises Ready?

In 2007, Chinese entrepreneurs were more than an abacus!

By the end of the year, every entrepreneur in China had calculated a series of abacus to figure out how much this year's harvest has increased.

Calculating the year's stumbling, gain and loss?

Calculating the marketing strategy for the coming year...

However, in 2007, Chinese entrepreneurs had to take an abacus, which made people happy, but also serious.

Olympic marketing!

Olympic advertisement!

Olympic marketing, where miracles start!

Last week, a boss of a clothing brand in Zhejiang found us.

This boss is very impatient to say, "I've been sleeping a lot lately."

Why do we ask him strangely?

He said excitedly, "I am worried!

It is said that the Olympic Games are opportunities, small businesses become bigger enterprises, and small brands become famous brands.

However, there are still more than 200 days before the Olympic Games, and my marketing and advertising plans are not yet clear.

The 08 Olympic Games will be held in China. I may only meet once in my whole life, really!

If my business is missing, the person in charge of the business is a person who is guilty of all ages. "

"These days do not sleep at the same time, invite professional advertising and marketing companies to serve us, spend some money, value!

So, I found your yuan God to do professional Olympic marketing annual plan for me, as well as television advertising, print advertising specific production, implementation.

Actually, now the boss is doing more and more practices, because we can not refuse the Olympic Games.

It is true that from the start of 2000 boxes of cola sponsoring the Olympic Games, the success of Coca-Cola from Olympic Games is only clear to them. In 1988, the Seoul Olympic Games made Samsung a rise from an unknown local enterprise to the world giant. If Lenovo Group did not sponsor Turin Winter Olympic Games in 2002, I'm afraid that the acquisition of IBM will take several years to go.

Of course, we should not be mistaken. We do not agree with the need to make a big deal. Big enterprises have the hand of big enterprises. Small and medium-sized enterprises have the wit of small and medium-sized enterprises.

SMEs are born with deficiencies.

However, practice has proved that: after all the Olympic Games, small and medium-sized enterprises can really eat a generation of soup.

Why are SMEs frustrated by the Olympics?

First of all, the law of the jungle is human nature.

With the strength of small and medium-sized enterprises, I have so much money, so much investment, even if the Olympic year is lost, most enterprises will not be willing to increase too much investment. This makes the original enterprises that have absolute advantages take away large chunks and even whole cakes easily.

Secondly, advertising, marketing and communication means are missing.

SMEs often lack advanced marketing, effective advertising techniques and means of communication. I think this is one of the most important reasons for SMEs to miss the Olympic Games.

Small and medium-sized enterprises can not get the most effective advertising and marketing, but not effectively assess the historical, suitable for their own Olympic marketing cases.

This is a fatal blow to small and medium-sized enterprises.

This is just like your enemy has used advanced machine guns, aircraft, artillery to fight, and you also use the real estate guns, earth cannon, even big knife spear, which makes itself sure to win the battle, and ultimately can not get any cheap or even big defeat.

Again, think more, do less!

Small and medium-sized enterprises have limited executive power, tend to think much or do little, or say that effective implementation is very few.

Such disadvantages are common among China's small and medium enterprises, especially those of some families.

Small and medium enterprises, do not worry, 3 strokes to you!

If your company is a solid foundation, a solid old soldier, and a series of good products.

Very simply, emancipate the mind and work hard!

The investment can not be saved, it can be done on TV advertising, not soft.

The premise is, of course, that you have a professional and rigorous plan.

Emancipating the mind is by no means a rush.

If the enterprise strength is not strong, the product is not rich enough, do what is right.

Send you 6 words: accumulate grain, slow king.

If you must do it, good!

I'll send you 8 words: win by chance and fly by chance!

There are many specific tactics and tactics.

You can pay close attention to the author's recent article: you are not fighting alone.

What to look for?

Listen to me slowly...

Since the beginning of the late 70s, the first TV advertisement has begun, and the market of marketing planning advertisements has increased and even doubled.

Professional marketing planning company, which has the most advanced and professional advertising, planning, marketing, and communication strategy and tactics, asks a professional marketing planning service company not only to do big enterprises and big brands, but also to rapidly develop new small and medium-sized enterprises.

Especially with the intense competition in the market, almost all kinds of products have entered a period of overabundance.

Enterprises that are better off are now struggling to work hard, and their annual growth is far from expected.

However, the enterprises that had not had a good time were even worse.

While struggling to solve internal problems, more and more Chinese enterprises are relying on the wisdom support of finding third parties.

Especially in the face of the 2008 Olympic Games, it might be worthwhile to invite a professional brain company.

A customer who made wine in our company said it is very reasonable: "usually do not invite you, in any case, the Olympic year to invite your company to help marketing and advertising, professional will give us a double return.

What we earn is our business... "

Of course, remind business owners: now marketing planning advertising companies too many, too complicated, pay attention to looking for a comprehensive, reputable, real case company.

The executive power is divided into two parts.

1, don't think, now we have to do it.

Let's think again: can I seize this opportunity?

The Olympic Games are just around the corner. What has my business done?

How far is it from your goal?

We must know that there are more than 200 days before the Olympic Games, and a mature enterprise has already started related marketing in the first 3 years of the Olympic Games.

It's not too late to mend.

2, has the marketing plan, advertising plan, execution in place?

Products, channels, terminals, advertising media selection, product highlights, Olympic relevance, public relations activities...

How is it implemented?

Is there any effective integration of resources?

Have you been pushing in one direction?

All this is a continuous assessment.

We have been saying: the Olympic Games are a long time, more systematic project, and can not drop off links halfway.

In fact, we have said so much that we only think that the 2008 Olympic Games gave every Chinese enterprise the opportunity to take off. Maybe your company can only encounter this once in 100 years.

Opportunity is fair to everyone. You must hold it.