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How Do Graduate Students Plan The Way Of Marketing In The Future?

2008/7/11 10:30:00 41876

Xiao Yang is a sales manager of a company. Not long ago, a salesman who had worked in a company for two and a half years resigned to him.

Xiao Yang: why do you want to resign?

Industry generation: feel no gain, tired, and is to call (the company is telemarketing).

There is no help in working outside the company.

Xiao Yang: can you tell me what you want now?

What do you want most?

Industry: (depressed for a long time) to tell the truth, really do not know what they want.

Xiao Yang: then tell me what you want most in 1 years.

Industry: (he is very quick to say), I have a goal. I have 5 or 10 years of goals.

Xiao Yang: so what are your goals for 5 years and 10 years?

Industry: I aim to have 5 million assets in 10 years.

Xiao Yang: what are your goals for the first 10 years?

Industry: it is not clear that there is no way to get 5 million of 1/10 now. It is because I feel that this job can not make me reach my goal, so I only consider choosing to leave the company and do something like futures, stock and shop.

Xiao Yang: so, have you specifically investigated which one can get closer to your goal?

Or did you specifically investigate the feasibility?

Industry: I really don't know. I just read the information recently.

If I go out, I will have a few people to help me.

Xiao Yang: you didn't think about the feasibility. How do you know that leaving the company is a better choice or achieving your goal?

Industry:...

(pause for a while), I regard you as my friend. I honestly tell you, I have been in the company for 2 and a half years. I feel like repeating an action every day and making phone calls.

If you can't use it outside, you can get out for another two years.

Xiao Yang: from the beginning to the present, it seems that you are not at ease to do your job well.

Why do 2 and a half years of sales work let you sum up one sentence: repeat the phone call?

It means that you usually do something mechanically, do not think, do not sum up, do you?

Industry: No, then you tell me that sales are not on the phone, what is it?

Xiao Yang: first tell you, you 2 and a half years, even a industry generation has the least quality and ability you do not know.

This is terrible.

As an industry, some of the most basic capabilities: for example, the ability to develop customers, self-management, communication with customers, etc. Although it is very simple to call, but through telemarketing, can you get the maximum order, and be able to handle well and operate with ease?

If you really have these skills, do you still feel you don't know what you want?

Industry:...

Looking at the dialogue above, we may feel that a salesperson who has worked for only two and a half years is tired of repeating telemarketing work without knowing how to do sales. We can not fail to feel sad and sorry about its practice.

Even a salesperson who has not done a good job at the present job even looks up to the mountain and says, "I have been in the company for 2 and a half years. I feel like repeating an action every day and making phone calls.

If you can't use it on the outside, you can go out for another two years, and there is no way to go out for other jobs. "

A salesperson who is thinking of stepping on two boats is able to work well on the basis of reality.

And, especially ridiculous, this industry also put forward 10 years to earn 5 million of the "magnificent" goal, and not to say whether this goal is big or small, is it a reality, but for its ignorant, unplanned, no way, we doubt the possibility of its goal realization.

Admittedly, a newly graduated college student chose marketing as a career. This is a great blessing. After all, marketing is the best way to train a person, not to bury a person. Besides, many of the owners of many enterprises come from marketing posts.

Therefore, the marketing profession, for many students who have just entered the society, is full of colorful. They can often travel to the marketing work, appreciate the extraterritorial scenery, get rich income and full of expectations.

But when a person really enters the role of a salesman, he finds that marketing is not as funny as he thinks it is, but is faced with many puzzles, hardships, refuses and even eyes. And it may be like the industry in the case, for two and a half years, it has been repeating the boring and tasteless telephone marketing work.

Therefore, from the beginning of the heart of the flaming "flame" to the reality of the cold "sea", its heart is terrified, confused and helpless, and their hearts are restless and restless.

What should marketers do now?

For employees who have just graduated or who are newly engaged in marketing work, the next 3-5 years are often their "fumbling" periods. During this period, as people who want to take marketing as a lifelong career, they must understand a reason: what do they want to do?

What can I do?

Thinking is not equal to what you think, you may not be able to do it. You must choose what you want to do, like to do and do. If you think the marketing profession is suitable for yourself, you may as well work hard to get yourself into the role quickly.

For people who choose marketing as their career, their current priority is to define their career goals, that is, what they want in the future.

Including revenue objectives, job goals, etc.

In order not to add unnecessary worries to them, and not to aim too high, this revenue goal must not be divorced from the actual "shouting slogans", just like the 10 year income of 5 million yuan in the case, which is thin and unrealistic because of the lack of argumentation. It is like a mirage and a dream talk.

Therefore, this goal must be feasible. It must be gradual and progressive. It must be based on its own ability to gradually enhance this reality, so that the foundation of goals can be sustained and sustained.

After determining the revenue targets and position objectives of the future, the next thing that marketers need to do is to plan and quantify their goals. Just as the state has to plan for 5 years or 10 years, we can divide our goals into 10 years, 5 years, 3 years and 1 years.

What is the goal in 5 years?

What kind of goals do you achieve in 3 years, the most realistic 1 years, what kind of goals you want to achieve, how to decompose these short-term goals to monthly, weekly, and daily, how to check and revise, only the goals of each stage, especially the recent goals, have been completed, and your long distant goals and even your life goals have been realized.

Of course, around the achievement of the goal, as a marketing personnel, 100% of the pay, must not fish for three days, two days screen, also can not be like the case of the industry generation, even their own work is not done well, imagine the current work for future job hopping, future position has helped.

This is a very frightening thing, and the idea of trying to change the employee's fate through frequent job hopping is too childish and simple.

Even if you want to job hopping, you must also have job hopping capital. You must also do some job hopping at a certain height, and jump higher and higher. It is worthwhile to jump out of a blue ocean through job hopping.

In the absence of greater strength to job hopping or jumping, it is necessary to do well in their work, and strive to do better, and strive for greater opportunities for development and platform.

Because there is no shortcut to the job of marketing, and it can not be done by laziness. In addition to having a good attitude, keeping oneself active, confident, optimistic, patient and perseverance, as a salesperson, he must constantly examine himself and see his short board and whether he has the qualities and conditions of being a good salesman. If he lacks a certain method, skill and skill, he should try every means to carry out the "cramming" instead of aiming too high or too high, or he thinks he can do anything. In fact, he can't do anything well.

I remember Haier's Zhang Ruimin said: "what is not simple, to be able to do a simple thing, thousands of times to do well, do right, is not simple.

Marketing work may not be a particularly complicated matter, but it is not easy to do this complex thing well, do it well, do something innovative and do something different. Therefore, only when we sink, can we better show ourselves and laugh at the market and achieve our career goals and goals better.