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Salesman, Why Don't You Grow Up?

2008/7/11 10:25:00 41756

Sales is an important part of the market economy, and now it is a national marketing, with relevant statistics. There are millions of people who are directly engaged in all kinds of sales. After more than 20 years of reform, there are countless talents pouring out in the marketing field. Many college graduates make the first choice of their career as a salesperson. They believe that experiencing sales network is the first grinding stone in life. Everyone says that the starting point of selling is low, and they can learn a lot from books. If they do well, they may have a dream of their own boss.

As a front-line employee of a company, salesmen are very laborious, working pressure and life pressure are very large, they all want to do well in their work, but in the past, they are against the wishes.

For this reason, sales Posts vary greatly, especially when the newly recruited salesmen come to the door of sales.

Many salesmen have seen a lot of legendary stories of sales incentives, determined to invest in the sales industry, and want to break out of a world.

Salesperson's initial mentality is complex and contradictory.

With the development of the era, a number of companies have grown up and died. How many salesmen have grown up to be sales supervisors, sales managers, and even sales directors, watching a group of fresh troops entering the sales industry. Quite a few of them have the taste of "Jiangshan generation of talented people". Nowadays, their colleagues are very active in thinking, and they are very orderly in doing things. However, when they check their performance tables, the results are not very good, but the method is still the same method. Doing things is also the process, with little profit.

As a result, the training of the Department and the pressure from the company repeatedly failed to improve.

Company managers are baffled, and professional consulting firms do not understand. Now, with the established system and execution process, the result is not as good as it was a few years ago.

Salesperson, do you really grow up?

Salesman, why don't you grow up?

Many enterprises do not understand. On the one hand, they complain that there is no talent. On the other hand, they are also facing increasingly competition in the market.

In fact, there are three of the most important factors, but our enterprises are not aware of it. If we can solve these three reasons reasonably and untie the salesman's "heart knot", all problems will be solved.

Psychological aspect

State of mind is a very important factor. Many companies in sales and training encourage sales to be the most noble profession in life, and become marketing people without being president.

At present, all the top companies in the enterprise are the "old people" who have been fighting for many years in the front line of sales.

Because our leaders forget a rule, the mentality of the current recruits is different from that of the past. Many of them used to be "oppressive" in the past. At that time, large and small companies in the market were living as strong as spring grass, so long as you have the heart of persistence and the strength of capital investment, there is a possibility of success.

The indomitable spirit of the insurance industry has set an example for the vast number of salesmen, that is, go forward, over and over again.

In those days, besides selling, you wanted to enter other industries, but it was not easy, because when the system reform was carried out, the state was not allocated, the workers were laid off, and the education was not worth much. So most sellers were insisting on going to the countryside in the red peach K, and carrying out the newspaper in the middle of the night.

Adversity gives courage, persistence is victory.

Now the students are much more active in psychology than they did a few years ago. They have social practice and market sentimental. Compared with the pressure of a few years ago, they are much more relaxed. The slogan of re employment and laid-off has not been used as a slogan. After a period of self precipitation, the market has gradually formed its own rules. The employment is wide and the industry of choice is much more.

It is easier for us to bear money if we have to bear it. "Now it is money making, not sweating, sweating not making money". "I can endure hardships is not worth advocating, I must learn to endure hardships skillfully", "network economy in the information age", this is the progress of the times, the idea is changing, and selling naturally has become the touchstone of many people, but try, sooner or later, choose a suitable way.

Marketing experience

Sales can not be, only savvy people.

In the market, different people, different things, all need to have a ability to deal with in a timely manner. In the past, marketing people created their own skills, created their own styles, and changed them according to the market. In addition, there were not many examples in the market, so the first generation of marketing people were self-taught. What was their experience?

It is money and lessons and blood experience, in setbacks, in failure, with the accumulation of time.

In the past, those who experienced themselves thought they had experienced setbacks and did not want their colleagues to repeat the same mistakes. So they told them that they could not do that. No, they used to be a lesson. It was a minefield. They didn't know that they had read the classics. They were regarded as classic data. For these "new new humans", they are not worth paying attention to. The market has changed. The marketing tools in the past are not necessarily effective.

Because, without bloodshed, they do not know the value of life. If they do not try, they will not be able to identify with the heart. The times are advancing with the times. The old problems of the past may not be the problem now. The success of the past may not be the focus now.

Specific analysis of specific problems, this is a good way to educate people to promote people.

Construction system

After many years of marketing, there are many enterprises that "blossom and fall", which have made a great resplendence.

Many companies do not exist, but those in the company are left behind. They are scattered among companies of all sizes.

Over the years, because the market is a changing and turbulent front, some marketing concepts and promotion practices have improved a lot in this regard. However, the quality education and training work of employees has always been a "vase". The Department responsible for recruitment has been pferred from the office to the Ministry of personnel, and the name of the Ministry of human resources has been changed several times. However, the function of recruitment has not changed. Most enterprises still need people, and in the talent market, after the simple training, they are on duty.

The sense of belonging of employees is gone in the brutal competition of the market.

In the past, the company had many sales force, all came from all corners of the country, worked together, sweating and weeping together, and everyone was encouraging each other.

Now it is different. When a colleague is promoted, some of his employees can not feel their heart. They feel resigned and resigned. Some of them even go to the bottom without clap.

The company's system is not perfect, and the entry and exit is too arbitrary. The management has no binding force on employees, nor does it know how to manage it.