Event Marketing And Suggestions To Related Enterprises From The "Sichuan Wenchuan Earthquake"

The death toll from the Wenchuan earthquake in Sichuan has reached nearly 10000 so far. Photos of the bodies of three hundred middle school students can be seen on the Internet. Premier Wen Wen Jia Bao is in Sichuan.

Just imagine, if there is an enterprise or enterprise group at this time, spontaneously organized the rescue and relief team, how does the country look at it?

What does the premier think?

What do the people think?

What do consumers think?

In this regard, the author and readers will study and discuss with each other for inspiration.

An earthquake happened in Sichuan. That's what the government is doing. Wen, Jia, Bao. An old man should be tired to the scene. As for enterprises, there is little sense of initiative in social responsibility.

Frankly speaking, eighty or ninety of the enterprises and business owners now aim to make money. As for others, corporate social responsibility may be considered less.

If you tell them about the Sichuan earthquake, help them.

They may say, yes, I first expressed serious sympathy for the people in the disaster area, but my business has limited strength and less money.

I have a weak mind.

Such enterprises, we can only understand it (referring to Shen Zongnan and Zhang Jinghong's "event marketing", Shanghai Shixin, 2007).

Two

As for media reports and people who write articles, there are difficulties in the mainstream.

Many people who write articles, especially those who specializes in writing articles for life, do not dare to express their views and ideas because of their lack of independence. Therefore, it is difficult for them to stand up and say that enterprises have social responsibilities.

The only thing he can do is to take the money of the enterprise to speak for the enterprise, maybe some of his words are not sincere.

In the words of Ma, Ke, and so on, capital has removed all kinds of auras and veils on the head of professional relations, and turned lawyers, writers, literati and professors into tools for direct employment.

At the time of the author's writing, the telephone contacted some friends in the business community. They expressed their concern to the people in the disaster area in their own way and channel.

They have donated money or goods to the disaster area, or are actively preparing to donate money and materials to the disaster area.

For example, China Ping An has donated 5 million yuan. Rising software has donated 1 million yuan, and China Overseas Group has contributed 2 million Hong Kong dollars.

Besides, China's direct selling network also organizes donations.

Some of my friends and their enterprises are also working hard to organize donations. In the automotive industry, some agents of general motors, Shanghai Volkswagen, China automobile and even the owners of 4S stores are actively preparing donations. In the clothing industry, KARL BONO high-grade suits, Ordos cashmere, Rong Shi Ya cashmere, Harutake, MI Soo, di Gao and group workers are also actively preparing donations or expressing their attitudes in different ways in various forms.

Three

The government is obliged to commend these enterprises that have participated or actively participated in the work and have specific actions.

The purpose of praise is to tell other enterprises what the government advocates, what to oppose, what to support and what to ban.

At the same time, we should give these enterprises a certain degree of support in a variety of practical policies and systems.

As these enterprises, the corporate image and social influence brought by action are far greater than those directly spent on TV.

Let me give an example, for example, in the field of online shopping and e-commerce, the bottleneck of many enterprises is credibility and popularity.

If the image of disaster relief appears in front of the society, I think many of the following questions are self-evident and will be solved in a timely manner.

Four

When enterprises donate money to do something well, they are afraid to do it. No one knows, no one has reported it.

If the government can have a series of policies or pparent policies in this respect, I believe that many enterprises are willing to stand up.

For the government, policy is productivity. For enterprises, they should be praised for doing good things. They should have their own image in the masses.

With the completion of this matter, the government's financial problems have been solved, the image of enterprises has been solved, and event marketing has been successful.

The immediate consequence is to set up the image of the enterprise in the whole country, and the other direct consequence is that the donations and articles donated by the enterprises have effectively saved the lives of thousands of people in the disaster areas. Their contribution is absolutely "emergency" rather than poverty relief (refer to Shen Zongnan, Zhang Jing, "event marketing", Shanghai Shixin, 2007).

Five

Event marketing needs a lot of work.

In addition to planning, the key factors, especially the capital strength, vision, height and mind of the top leaders of enterprises, are decisive factors.

I remember seeing "Qiao family courtyard" and "Da dye Fang", and the leader of the enterprise inside it will face a great deal of action in the face of today's event.

Of course, for a company without money, at least it is an aspect. It is a direction to call for corporate social responsibility. Money without money and small business can cultivate the sense of social responsibility of an enterprise. It has exceeded the value of an article.

The above is the author's point of view, inappropriate, please criticize and correct.