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Nine Strategies For Enterprise Crisis Public Relations

2008/7/11 9:59:00 41807

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Crisis public relations is the standard to measure the comprehensive strength of enterprise public relations, and also the foundation and development foundation of any enterprise.

The crisis is like fire, but the key point of fire fighting is not only in the fire itself, but also in the whole process before, after and after the fire.

Prevent trouble before it happens

The crisis of enterprises is like the "disaster of flying", which can be hidden anywhere and anytime.

But most of the crises are harbingers.

Some enterprises wait until the crisis can not be cleaned up, but they often come to mediate. However, when the crisis is over, it is difficult to turn things around. How can we avoid the crisis?

Establishing media relations

Enterprises should be willing to deal with the media.

To pursue the four seas media is the way for customers to be media. This is not only well received by media friends, but also more important to enterprises.

On the basis of this good relationship, enterprises will be able to strategise and face with ease whenever there is trouble.

Maintain media communication

Enterprises, especially large enterprises, should set up public relations departments, and communicate with the media as a regular job.

Because communication with the media can not only collide with "sparks", but also find ways and resources.

If we often communicate with the media, all unfavorable or beneficial public relations materials will inevitably appear before us, so that enterprises can be able to take care of the candle before taking precautions.

The crisis of enterprises is by no means an accidental phenomenon. The reason why some crises develop to an unmanageable level is the harmfulness and explosive prediction of this symptom.

Although many enterprises can carry out crisis public relations in time, this is obviously the next policy. Why can't we take precautions against it?

Media research

An important task for enterprises to undertake consciously is to collect relevant information of all enterprises and industries in the mass media community, classify and analyze information, and analyze and research, thus laying the foundation for advertising and enterprise publicity and public relations programs. As we all know, most dangerous machines are caused by changes in many people's interests, but the conflicts caused by such injuries are most easily informed by the parties, or perceived by the media.

Therefore, enterprises must pay close attention to changes in the industry's policy and business events, which will bring benefits loss to them, and then make effective disposal to minimize the internal and external contradictions as far as possible.

Therefore, the public relations department should always insist on compendium of internal and external industry information, and provide professional analysis to provide a set of strong early warning measures.

Crisis strategy

Crisis public relations rely on the power of communication. As long as all problems are located in communication and a comprehensive and systematic grasp of the problems faced, the public relations department is likely to eliminate the crisis with the lowest cost.

Assessment crisis

Whenever a crisis occurs, the parties or consumers have an extreme reaction. They can not be understood according to the meaning of the enterprise.

Therefore, one of the important principles of crisis public relations is to understand the public, to listen to the opinions of others, to ensure that the business can grasp the public's complaints and make accurate judgments.

No matter how serious the situation is, as long as there is an accurate assessment, according to the results of the assessment, we can measure its harm and formulate corresponding strategies.

Facing crisis directly

Crisis public relations should always abide by the principles of interactivity, understanding and sincerity.

When crisis arises, do not panic. The first problem is to set up a crisis public relations team quickly and grasp the consistency of publicity so as not to let the media and the masses drop the truth.

In dealing with crises, we must be courteous and courteous, without losing the image, so as to prevent individual consumers from making such a bad behavior by taking this event as a breakthrough and causing greater losses to enterprises.

At the same time, we should take decisive and correct measures in time to communicate with consumers in a timely manner, and invite media to report the incident.

Second, we must maintain a good attitude in dealing with crises.

Even if the responsibility is not in the enterprise, we must leave some leeway, so as not to cause consumers misunderstanding, to reflect the magnanimity of the enterprise.

Because if there is not a good public attitude in the corporate statement, it is easy for the consumers to misunderstand and lay a bigger crisis for the enterprises, and further increase the opposite.

Clever coping

After making good communication with consumers, the public and the media, skillfully formulating crisis public relations strategy and implementing crisis management step by step, we should adopt a quick solution to all crisis management methods. This is the highest purpose of dealing with crises.

It can be said that regardless of the degree of crisis, the fundamental way of public relations is to start with finding the source, such as finding consumers and exposing the media.

Only when we find the source of crisis can we deal with the crisis in the bud. There are many ways to find the source, but only one purpose is to control the source or block the source.

If a complaint is received, the victim must be promptly appease and a series of patient communication with the victim will fully express that the enterprise is full of love and sense of responsibility, so as to resolve the crisis from the root.

If some media have already published relevant reports and have bad effects on enterprises, the public relations department must persuade the media to follow up reports, such as tracking links in the form of advertising or news.

In this way, the impact of earlier reports will be virtually destroyed.

Utilization situation

As long as there are crises, there will be a certain negative impact on enterprises and brands.

Besides handling the public relations crisis, enterprises should do well in the aftermath, such as restoring the trust of consumers, society and government to enterprises.

With the opportunity of earlier society to pay more attention, enterprises can increase the publicity of the brand image and corporate image in the local mainstream media, so that more people will know and understand that the enterprise is a very strong and very social responsibility enterprise, which can be publicized from the angles of strength display, public benefit activities, user anti shame enterprise research and development, etc.

And it can quickly plan an interactive participation activity that is consistent with consumers. The main objects of this activity are the users who purchased the products in advance, the media that they initially participated in, and the users who just bought new products.

Let them further feel the seriousness, responsibility and concern of enterprises, thus forming a continuous good word of mouth effect.

This kind of publicity can not only reverse the influence that has already been made, but also play a very good role in reversing the direction of the media and diluting the unfavorable reports in the earlier stage, which can better reflect the aging of the enterprise public relations department.

In fact, as long as normal work is in place, when the crisis arises, the highest trick is to immediately use the media resources to keep silence.