Eight Strategies To Improve Brand Awareness

We all know that in order to make the brand grow fast and rapidly improve brand awareness is the most basic requirement. How can we quickly improve brand awareness?

The following eight strategies can bring you twice the result with half the effort.

To exaggerate, a good name is half the success. The Japanese Sony Corp is the best example.

The Japanese Sony Corp, formerly known as the Tokyo communications technology company, was plated in English as "Tokyo Telecommunications Engineering Company". Akio Morita found that the name was not very pleasant to the ear. It seemed to be a slip of the tongue and decided to rename the company.

He went over the dictionary and unconsciously saw the word "souns" in Latin, which means "voice". In Japan at that time, someone called the intelligent child "Sonny", that is, "Happy Kid". "Sonny" was very similar to the Latin root souns. It was optimistic and pleasant. However, the word "Sonny" was spelled with "Rome" in the Japanese language, meaning that it was losing money.

Then you remove a duplicate letter and turn it into "Sony" (SONY).

The characteristic of this name is that there is no real meaning in any language, and the pronunciation is the same. It is easy to remember and express the meaning that the designer needs. It reflects the correlation between the product and the sound.

In addition, the word "Sony" is written in Latin alphabet. People in many countries think it is from their native language.

This is good for raising the cognition of "Sony" products and is easy to get a sense of identity.

The naming of "SONY" can be regarded as a classic masterpiece. There are similar Coca-Cola and so on.

It can be seen that a loud name is the principle of naming.

The unified image design of the brand is conducive to consumers' brand memory, and can be quickly recognized, and the unity of brand image is conducive to the correct understanding of consumers and avoid useless understanding.

In this regard, many Western companies used this job to make their business develop rapidly, such as the famous Coca Cola Co, McDonald's fast food and so on, and many domestic companies have made great progress since they introduced this work, such as YOUNGOR clothing, Haier appliances, Konka TV and so on.

A new slogan or rhyming phrase may be very different in brand recognition.

For example, Holland famous brand PHILPS has a phrase "let us do better!"

The slogan is loud and clear throughout the world, so that the vast number of consumers can memorable, and it is easy to get brand recognition.

For example, McDonald's "I like it", the five leaf God's "solid and creative future", and Haier's "sincerity to forever" are all very shocking.

Advertising creativity is the soul of modern advertising. David Ogilvie, a famous American advertising expert, pointed out: "to attract the attention of consumers, and let them buy your products, there must be good characteristics. Unless your advertisement has very good ideas, it will be like a ship that is quickly consumed by the night."

David ogway's "idea" is the meaning of creativity.

Creativity is the advertising designer's imagination, processing, combination and creation of the object of advertising creation, so that the potential beauty of the commodity, such as good performance, exquisite packaging, reasonable price and considerate service, can be sublimated to the specific phenomenon that consumers can feel. It can catch the attention of consumers and make them interested so as to achieve brand recognition and even reach the level of popularity.

Advertising is good for brand recognition. Our life today is always influenced by advertisements.

Advertising as a means of communication has become an important weapon for marketers to open up the market.

The scale of advertising has an appropriate size, not bigger and better.

Its utility began to increase with the increase of investment. However, after the best choice, the effectiveness of advertising decreased with the increase of advertising investment, and there was an optimal choice.

The rapid decline of many advertising signs is a good example.

The purpose of corporate sponsorship is to produce or maintain brand awareness.

Sponsors' brands will enhance their popularity with the promotion of sponsorship activities, and will make the brand more meaningful. If this activity is praised, affirmed and preferred, the brand reputation of sponsoring the event will be greatly improved; otherwise, the opposite is true.

When choosing public relations sponsorship activities, we should pay attention to: the projects sponsored should have positive significance; the project has greater influence; the audience affected by the event is best targeted customers.

Coca-Cola's sponsorship of the Olympic Games is a very successful example. The Olympic Games has become Coca-Cola's Promotion Ambassador.

Coca-Cola first appeared in Amsterdam in 1928 and has consistently sponsored the Olympic Games.

In 1996, the Olympic flame finally burned to Coca-Cola's home.

It aims at this golden opportunity to take out half of the advertising and promotion expenses of this year as a sum of money for Olympic activities; to dispatch the staff of headquarters 1/3 to the venue as a volunteer attendant; to undertake the Olympic torch relay across the 42 states and 15 thousand miles in length; at the city center, to spend $20 million to build the Olympic Park with the theme of the company, and to set up the 6.5 foot red line Coca-Cola bottle in the park, and to establish the International Olympic Sports Museum.

The 2000 Olympic Games in Sydney and the 2004 Athens Olympic Games have been showing their demeanor.

Through these public relations sponsorship activities, Coca-Cola beverage has been maintained in the first place in the world and won the consumer's taste. Its brand value is also up to about 70000000000 US dollars, becoming the most valuable brand in the world.

Celebrities' reputation can effectively boost the popularity of brands.

Celebrities, stars and experts are the objects of worship, imitation and learning of many consumers.

Sports stars, movie stars and singers are often idolized by young people. With the help of celebrities to publicize products and brands, they are easy to attract attention and deepen their impression, so as to achieve the popularity of brand recognition.

Some products require experts' recommendation, such as medical products, the recommended effect of famous doctors is better: photographic equipment, professional photographers recommend better; high-tech products like computers are easily promoted by technical experts.

Lining sporting goods company is a very successful example.

The glory of Nike can be attributed to Jordan, the American basketball superstar.

Because the news event itself has strong news effects, it is not only widely advertised in the major media, but also a topic that people are happy to talk about after dinner. Especially, it can shake people's hearts. For example, after the great earthquake in Wenchuan, Sichuan, all the other unrelated news in the day is drowned in this most important news event. If the brand can help it, it can make rapid progress. For example, Wang Laoji's huge donations immediately whirled Wang Laoji's whirlwind, and the supermarkets even appeared to be in short supply.

Wang Laoji, whose reputation was not very loud, became famous in the world. It became a benchmark for the brand in this event. Not only has its popularity greatly improved, but also its reputation has been very high.

In the same year, Mengniu milk was also soaring by the launch of Shenzhou spaceship, and with the help of the news event of "super girl"'s selection activities, it came to life.

If we can catch the news event, the brand recognition will be like a bullet train.