Remember Marketing Ads Carefully With Five Words.
We often see similar advertisements on TV, such as "zero risk, zero cost" and "guarantee that your income can be doubled rapidly". An article in www.entrepreneur.com pointed out that such advertisements are harmful to enterprises in the long run. When writing marketing ads, there are five words to be used cautiously or even abused.
For free, we often associate the word with the eye catching the consumer, but it has actually been used up. Similar words include zero cost, zero investment, zero responsibility, no need to buy, etc.
To ensure that advertising works, first of all, it can touch the hearts of consumers, such as giving him a sense of security or giving him a sense of trust. As a result, the word "guarantee" has become ubiquitous - "guaranteed satisfaction", "guaranteed unconditional refund", "guarantee effective" and so on.
At the same price, the lowest price has been used up, and people may think of it as cheap.
Zero risk, will there be zero risk in this society?
As high as... For example, a discount of up to 25% off can be found, and when consumers come to the scene, they will find that the discount of most products is much lower than that.
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