Website Project Business Plan Template
Report directory
Part one summary (summary of the whole plan)
(text less than 2-3 pages)
I. simple description of project (purpose, meaning, content, mode of operation)
Two. Summary of market objectives
Three. Project advantages and features
Four. Analysis of profit sources
Five. Investment and budget
Six. Financing options (financing and investment)
Seven. Financial analysis (budget and investment remuneration)
The second part is a summary.
Chapter 1 project background
First, the reasons for the project.
Two. Background of project environment
Three. Project advantages analysis (resources, technology, talent, management, etc.)
Four. Feasibility of project operation
Five. Project uniqueness and innovation analysis
The second chapter introduces the project.
First, the purpose of website construction.
Two. Positioning and overall objectives
Three. Website planning and construction progress
Four. Resource integration and system design
Five. Website structure / column plate
Six. Main column introduction
Seven. Business model
Eight. Technical function
Nine. Sources of information / resources
Ten. Project operation mode
Eleven. Website advantages (Resources / content / mode / technology / market, etc.)
Twelve. Intangible assets
Thirteen. Strategic alliance
Fourteen. Website copyright
Fifteen. Overview of revenue sources
Sixteen. Project economic life
The third chapter. Market analysis.
Internet market situation and growth
Two. Market position of business models
Three. Target market setting
Four. Market conditions in traditional industries (the basis of market resources)
Five. Market positioning and characteristics (consumer groups, consumption patterns, consumption habits and the main factors affecting the market analysis of market size, market structure and division, specific audiences, etc.
Six. Market growth (website PageView and consumer market)
Seven. The market advantage of the project (save time, save time, save money, save money, etc.) for the market characteristics of a particular group of people.
Eight. Market trend forecast and market opportunity
Nine. Industry policy
The fourth chapter is competition analysis.
1. Whether there is an industry monopoly.
Two. Look at the market share of competitors from market segmentation.
Three. Major competitors
The fifth chapter is the commercial implementation plan.
Introduction to the general plan of business mode implementation plan
Two. Marketing planning
Three. Market promotion
Four. Sales mode and links
Five. Operation process
Six. Formulation of procurement and sales policies
Seven. Price plan
Eight. Services, complaints and returns
Nine. Promotion and market penetration (mode and arrangement, budget)
1. main promotion methods
2. advertising / PR strategy, media assessment
3. membership system, etc.
Ten. Profit analysis
Eleven. Sales information statistics and sales records, sales cycle calculation.
Twelve. Market development plan, sales target (near term, mid term), sales estimate (3-5 years) sales, occupancy and calculation basis.
The sixth chapter is technical feasibility analysis.
1. Platform development
Two. Database
Three. System development
Four. Web Design
Five. Safety technology
Six. Content design
Seven. Technical personnel
Eight. Intellectual property rights
The seventh chapter is the implementation of the project.
1. project implementation concept (company establishment, organizational structure and ownership structure)
2. website development progress design and stage goal
3. marketing progress design and stage objectives
4. establishment of administrative departments, recruitment and training of employees.
5. cost estimate for project implementation
The eighth chapter is investment description.
I. statement of fund requirements (usage / duration)
Two. Capital use plan (i.e. use) and stages.
Three. The composition of project investment and the classification of fixed assets investment.
Four. Main liquidity composition
Five. The form of investment (loan / interest rate / interest payment conditions / equity swap common stock, preferred stock, equity / corresponding price, etc.)
Six. Capital structure
Seven. Ownership structure
Eight. Equity cost
Nine. The degree of investor involvement in company management.
Ten. Report (regular report to investors and budget for capital expenditure)
Eleven. Payment of miscellaneous expenses (whether to pay agency fees).
The ninth chapter is investment return and exit.
Listing of shares
Two. Transfer of shares
Three. Equity repurchase
Four. Dividends
The tenth chapter is risk analysis and avoidance.
I. policy risks
Two. Resource risk
Three. Technical risk
Four. Market risk
Five. Internal links out of risk
Six. Cost control risk
Seven. Competition risk
Eight. Financial risks (accounts receivable / bad debts / losses)
Nine. Management risk (including personnel / personnel flow / key employee dependence)
Ten. Bankruptcy risk
The eleventh chapter is management.
I. organizational structure of the company
Two. Existing human resources or management team
Three. Management system and coordination mechanism
Four. Personnel plan (equipment / Recruitment / training / assessment)
Five. Pay and benefits package
Six. Equity allocation and Subscription Scheme
The twelfth chapter is business forecasting.
First, website management.
1. visitor growth forecast
2. member growth forecast
3. Industry Alliance prediction
Two. Sales volume, gross sales, gross profit margin, growth rate, rate of return on investment and calculation basis.
The thirteenth chapter is financial feasibility analysis.
I. financial analysis notes
Two. Financial data forecast
1. income statement
2. cost breakdown
3. salary level schedule
4. detailed list of fixed assets
5. balance sheet
6. profit and profit distribution schedule
7. cash flow statement
Three. Financial analysis indicators
Indicators reflecting financial profitability
A. investment recovery period (Pt)
B. investment profit margin
C. investment profit tax rate
D. uncertainty analysis
The third part is appendix.
I. annex.
1. main business team list and resume
2. professional terminology description
3. corporate image design / publicity materials (logo design, manuals, publications, packaging instructions, etc.)
Two. Schedule
1. market audience analysis (population distribution / quantity, etc.)
2. Internet growth table
3. list of major equipment
4. Internet market survey
5. forecast analysis table
6. various financial statements and financial statements
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