Flower Shop Business Plan

Flowers have become an indispensable part of people's lives. Flower consumption has become increasingly popular in recent years. In addition to the beautiful appearance of flowers, people can enjoy the pleasing and pleasing effects of people and beautify their homes. It can also develop people's imagination and make people more implicit and tasteful when interacting with each other. In this way, we set up online campus florists to take the fresh flower delivery as the market entry point, take account of the long-term market share and short-term capital return rate of the website to seize the market, so as to meet the theme of personalized consumption, and promote other products with flowers as a pilot project. Finally, it is possible to form a market with the brand advantage of "geological university bird shop". Thousands of different kinds of flowers speak of thousands of words. Every sentence says "good", especially now.

Effective, smooth sales channels, providing product services as the foundation, and promoting the great development of the flower market. Our green bird will become a lovely messenger and wish.

And happiness to thousands of families. Create the best living environment for mankind.

Based on the big, serve Wuhan, radiation Huazhong. Create online flower shop first-class company.

The company will build a certain reputation in Wuhan consumers for a year, and strive to achieve balance between revenues and expenditures. In the period of investment, we only choose the site of the general website of the geoscience University as the pilot market. The market capacity is more than 3000 people.

In the form of ASP, it will be promoted at the sub station. After 3 to 6 months' operation, it will expand to the rest of the market.

The website of Qingdao bird shop, a geoscience University, is a vertical website for 6 million 500 thousand of college students launched by university students. Therefore, target consumers are positioned as college students. The website, with the exception of the general station of Wuhan geoscience University, has sub stations in various universities in Hubei. Therefore, the tentative target consumer group is focused on the students in Hubei universities and will gradually expand the market in the future. Taking China University of Geosciences as an example, nearly 20 thousand students of all kinds have invested nearly 200 thousand of the target consumers in 8 schools.

Statistics show that there are about 6 million 500 thousand college students in the country, and the scale of such a market is quite large. Taking into account the fact that students will remain loyal customers of websites after graduation, the capacity of the target market will be considerable.

A questionnaire survey (questionnaire survey, Appendix 1) and individual interviews were adopted in the analysis of customers in Wuhan's colleges and universities. This time, we issued 50 questionnaires and 37 copies. Because of the limited time, the number of questionnaires is not much, but it still reflects the consumption psychology and demand of the large consumption friends from a certain degree.

(2) buying behavior is basically emotional, but because of its own economic income, its purchase behavior is rational, and generally choose low price but more romantic varieties.

3. College students do not have a fixed purchase pattern, buying behavior is often arbitrary.

Accept and absorb new things, pursue fashion and uphold individuality.

The factors that affect product purchase are price, variety, packaging, service and so on.

Buying behavior is very festive, generally concentrated on Teachers' day, Valentine's day, St.

Before and after your birthday.

College students generally do not ask for price, but from the online order, they focus on the middle price. They tend to express their aspirations in order quantity. For example, most orders 1 (you are my only), 3 (I love you), 19 (love road for a long time), 21 (favorite) and so on. On teacher's day, class flowers are often ordered on the day. Packaging generally tends to require high-grade, personalized development trend, and strict quality requirements for flowers, such as not allowed to fade.

Huang Jinjin (group leader) is mainly responsible for website production and maintenance.

Jiang Wenmin is mainly responsible for the development plan.

Li Xin is mainly responsible for business strategy and project planning.

Wang Peng is mainly responsible for market research and result analysis.

In the initial stage of website construction, we attach great importance to brand. On the brand packaging, the designers and designers take the design plan combining dynamic and static pages according to the detailed market investigation and bold prediction. They are carefully planned from visual image and character font, and strive to have unique innovation.

Qingbird online flower shop strives for perfection in raw materials, packaging, service and so on. It strives to give customers the maximum enjoyment and psychological satisfaction. It takes both the price route and the quality route to meet the needs of consumers at different levels.

Using school radio stations, newspapers, publicity columns, free publicity, and using the advantages of the website itself to publicize and highlight the image, and establish good relations with major newspapers, local radio stations and television stations, and adopt a mutually beneficial and win-win strategy.

The online flower shop's service must be top-notch. For the delivery members, as long as there are orders, they must be delivered on time and place according to the order requirements, and it is a smile service.

For the time being, online florists are mainly engaged in establishing business relations with first class wholesalers. When choosing wholesalers, they generally inspect their business performance, reputation, cooperation attitude and supply.

In the case of timely delivery, the wholesalers are required to have several marketing outlets located in different regions in the same city, so as to facilitate the distribution of flowers on the spot by the members of the universities and colleges. They usually sign a cooperation agreement with the wholesalers and agree on the price and the quality of the products.

1. the market scope chooses only the website terminus in the investment period. The West Campus of China University of Geosciences is a pilot market. The market capacity is more than 3000 people. It is more representative. The pilot time is one and a half months. After the success of the model, it is promoted in the form of ASP. First, the other 7 sub stations have been tested and operated, and then expand to other markets after 3 to 6 months of operation.

2., we should focus on publicizing our customers, mainly students in schools. They are interested in fashion and tend to lead the trend. For the engineering students with strong logical thinking, we use the advanced audiences to spread the effect.

3. spot promotion is selected as the key publicity date in September 8th and September 9th two days. Before that, the leaflets will be distributed to student dormitories.

(1) the uniform color banner is located on the main road of the campus, with a total number of 3-5, hanging with the theme of "qingbird flower shop" and "campus flower shop launched".

2. Set up a propaganda booth near the dormitory entrance and the dining hall near the campus's high flow rate place. 3-5 computers can be placed for enquiry and ordering on the Internet. A billboard will be placed in detail to introduce the contents of the florist, and display flowers in kind, and deliver the distribution gifts on the day of publicity.

Please broadcast the propaganda materials prepared by the propaganda office of "qingbird Florist" by the school broadcasting station every day for several days in the morning, in the middle and in the evening.

In order to create an atmosphere, arrange two young ladies to wear ribbons with "urchin flower shop" web site for commentaries and organize sweepstakes. Winners can place orders for flowers under 20 yuan and pay by website.

On the day of publicity, please go to school related media, such as Wuhan evening news, local TV stations and so on.

According to investigation and analysis, we can predict that the sales volume will be more than 1000 yuan per day during the main holidays.

According to the relevant materials, online payment will reach 20%. We are actively establishing business cooperation with financial institutions such as China Merchants Bank to promote online payment.

E-mail orders, directly enter the "qingbird flower shop" website, campus flower shop order, telephone ordering. In addition, we focus on launching the SMS order that students like.

4. the characteristics of customers are younger, 100% are young people, and male students are the main ones. They have high reputation, high cultural quality and no bad debts.

5. consumption characteristics

Flowers under 60 yuan are most popular.

6. information infrastructure

The company website is mainly in the form of a virtual host, so the company does not need to have information hardware facilities. For information software development and website construction, the company will complete the.B2c website through members of the computer who have good computer skills and recruit members who have expertise in this field. Although it can achieve zero inventory in theory, it is very difficult to achieve this in reality.

Use every penny on the knife edge and give full play to the value of every penny.

During this period, funds were mainly used for outsourcing overall network services (virtual host), product procurement, system development and maintenance, early stage publicity, logistics and distribution, etc.

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