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How Does Niu Jie Do The Sales Record?

2008/11/26 11:48:00 41908

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Niu elder sister is not a surname cow. This is a nickname that someone gives her. She also has a nickname called "man woman". She makes a BA in a cosmetics counter in South of Jiangsu. She is on fire. She has no taboo, and is not afraid of offending people. The head of the counter gives her three points, which is justified. The reason is that the elder sister is a good person. In sales, it can be used to describe cattle in one word.

This whole cosmetic group and even the department store are not unconvinced.

The monthly salary of Niu elder sister is 8 yuan, 9 thousand yuan, and the percentage of commission accounts for 90%, which is derived from performance. It depends on ability. It is worth knowing that this income is enough to kill a graduate student who has worked for three years.

She doesn't have any background in the mall, which is a miracle for most people. The elder sister is over fifty years old. In this seemingly young and beautiful girl's job, the nearly 50 year old lady has made other BA achievements that she can only look up to.

It's really 360 lines.

A person who has done a good job in an industry can make an achievement. When the other sister can only lay off or run for a living, she can get a monthly salary of nearly 10000 yuan. It can be seen that most people do not earn money or blame others.

An expert can make money.

Now the society lacks skilled personnel, and sales is also a skill. If there is a professional title, the author decides that Niu elder sister should be a well deserved technical expert. She takes the high salary and can earn money for granted.

How does big sister sell?

Due to the professional relationship, I observed the sales of Niu's elder sister, recorded the sales process of her sister, and tried to explain the steps and skills of her sales.

By observing and sorting out the following points, I hope our marketers can get some inspiration.

1、如何攔截顧客，與顧客接觸？

In the store, when people come and go, when customers rush past, or if she only glimpse your product, how much interest can you show, how can you get in touch with it and make customers try makeup?

Sister Niu talked to customers like this:

"What to buy?

Just look at it. Well, you need to know your skin before you buy anything. Let me take a look at your skin first. "At the same time, you usually hold the hand of the customer kindly, and your hands are warmly and carefully drawn. Customers are naturally not easy to walk away.

The next two sentences should be weighed and weighed and the skin problem should be accurately judged.

"Your skin is very good, that is, dead skin is too much. It could have been more whiter and more delicate. It looks younger. I'll help you to go to the dead skin for free. It doesn't matter if you don't sell it. Look at the effect."

"Your skin is short of water now. There are some small fine lines. It's not very obvious. It should be strengthened. If you don't pay attention to your maintenance, you will wrinkle, relax and pouch. If you go on like this, you will be very old."

There are no fixed routines in these words. It is entirely an individual's accurate judgement of the customers' skin based on their own experience. It must be able to speak of the customers' mind and trigger a certain touch on the customers' thoughts, causing customers' attention or interest, otherwise the customers will leave and leave no chance for you.

2、給顧客試妝才能促進成交，那么先試用什么產品？在試用的時候，要注意什么話束，怎么去引導？

Cow sister has a different way of selling: when someone introduces products, they may first give customers a trial emulsion or Whitening Moisturizer, so that customers can experience the effect of the product, or what products the customer wants to buy.

If she doesn't do this, she will try to kill her skin first. What's the good of it?

First, it is possible to see the fall of dead skin immediately. In fact, it is not all old skin keratin. It is a product similar to the epidermis formed on the surface of the skin. When it is rubbed off, consumers often mistake it for the epidermis and feel that the product is very effective.

Two, you can see the delicate skin. After using it, the dead skin is removed, and the skin looks natural and tender.

Three, the other cream is used locally in the face of the customers. It is easy to be absorbed by the skin and makes the skin feel better than usual and looks better.

The four is that the elder sister never introduces a product to the customer alone. Instead, she tries to try the product as much as possible according to the consumer's consuming ability, so that customers can buy the whole set. The order of trial is to remove dead skin protein, wash the face milk, make up water, lotion, cream (moisturizing and whitening), eye cream and so on.

This whole set of products will naturally get better results. The most important thing is that such a complete set of purchases can maximize sales.

3、顧客整體試用過之后，感覺效果很好，但最關鍵的問題來了，心疼錢，不舍得，怎么促進成交？

At the crucial moment, Niu Jie began a psychological offensive. She had a life experience that young girls did not have. She had her own opinions and opinions on life. It was easy to arouse the psychological resonance of women. What she said was probably not what ordinary BA had felt, nor was it common BA.

"Sister, don't be silly, hundreds of dollars, we women can be several years younger, but this is not enough money for men to have a meal. You know how much they need to shower, how much they will spend on massage, what they sell to other women, and they can't sell thousands of pieces.

"Money is spent. Only the money you spend is your money. Unfortunately, if you suffer from an earthquake or disaster, you will not be able to buy your own life any more. Who can figure out what will happen in the future?"

"We women know that frugal housekeeping means they suffer, do you know?

You spend hundreds of dollars, not enough men to order a few dishes, buy a few cigarettes, smoking is not good for the body, men are willing to sacrifice, cosmetics for us is essential, these are the most money should be, compared to men smoking to say you bad?

The men who pack the mistresses and find the money of the ladies, and the eight thousand of them are nothing. Then look at our women. They are tired of death and become yellow faced women. No one will feel sorry for you. They can't attract men. There is more reason for men to drink in the wild. There are still some flowers.

"You have not heard people say, if we are exhausted, there will be other women who spend our money, eat our food, hit our children, live in our house, sleep with our husbands, and soak our boyfriend."

Ha ha, cow's elder sister's words, some are very coarse, very vulgar, but from her mouth to speak out, but let a person don't resentment, after a smile, the customer's heart will certainly touch, I estimate that as long as a woman, or else spend the money, it will almost feel that it is persecution to oneself, and soon become a family, even the National Society of sinners.

This big sister has a real sale. How do you feel about it?