Where Does A Single Store Efficiency Increase Start?

To improve the efficiency of single store, starting from the analysis of the reasons for data and business sluggish, the specific operation is as follows:

     A, sales are data speaking In order to support terminal store sales, information flow and logistics must be meticulous management, and sales daily reports are important ways to find a single store's performance decline / promotion. Therefore, as a manager / market supervisor or branch manager, every day, we must shut down the "sales daily report" and find out the status of sales, so as to make improvement measures. The contents of the daily sales report should be comprehensive, accurate and timely. On the other hand, a comparative analysis is made from the daily turnover of each unit area to assess the quality of each store's operation so as to understand the efficiency of each store. (slightly related forms)

      B, from the sales category analysis. We suggest or adjust and optimize the store's reasonable stock ratio, storage and sale ratio, capital turnover rate, homogeneous rate and later organization source.

C, according to the "28 principles" Through the daily product sales and realisation rate report, the article analyzes the dynamic sales goods, the unsalable goods and the product structure, and makes a comparative analysis of the sales and inventory of the moving goods according to the top 10, and provides advice for the supply organization of the franchisee; and the related suggestions for the sale of disguised sales for the unsalable goods.

      D, single store operation There will be a reasonable profit index. Only when we achieve a reasonable profit target, will the single store operation continue, so the "profit index" becomes the most important weight for single store operation. Simply speaking, the grading of profit indicators refers to the overall sales of a single store under the different level of business environment, which is undertaken by the service team collectively, and a reasonable allocation and quantification of the rated profit index according to a certain functional level.

      E, setting up the profit index oriented shop tenet According to the dynamic change of the external competition environment of a single store, it makes a quick response, classifies and distribues all the resources of the profit generating place and quantifies the profit index, decomposes the profit index of the shop. This decomposition does not include the extra configuration of the promotion resources, and from the shop supervisor to the salesperson, according to the profit situation of the products sold and the staff's function level, a reasonable distribution is made.

      F, the overall operation of the store is mostly accurate to "day" as a unit to calculate. Daily turnover, daily gross profit, and daily salesman's benefits can be assessed by quantitative indicators. Thus, at the salesperson level, sales supervisor level and shop manager level, you can clearly know the proportion of daily profit. Only when each person has completed his own index, he or she can get the bonus of personal sales (weekly or monthly superposition), and if it can not complete the established personal profit index, deduct a certain percentage from the sales commission. If you can't achieve it for two consecutive weeks, you can continuously strengthen the salesperson's sales ability and motivation through selling training, skills training and re examination. Both rewards and examinations can be combined to realize the improvement of salesperson's ability, so as to achieve sales promotion and achieve the completion of profit targets.

According to the analysis of the sales daily data, we find that a certain store sells down, and then list the reasons for all the reasons for the decline, distinguish the primary and secondary points, and then attack them one by one. For example, the sales turnover rate of shops is not high, so we must first strengthen the sales skills of guide salesmen; if customers enter the shop rate is not high, then we must start with brand publicity, store image, display of goods, product promotion and so on.