Xiao Mingchao: Marketing Is The Battle Of Consumer Cognition.

From the introduction of the concept of marketing to China, many enterprises have thrown olive branches into it, regarded it as a magic weapon to win in the market competition, and continuously promoted the marketing to the position that people look up to. However, because most enterprises knew about marketing, they didn't know it, so the marketing effect was greatly discounted in the actual operation process.

"Whether marketing is effective or not is very important for consumers' insight, marketing is the competition of consumers' cognition, changing the consumer's brain cognition, behavior mode and life form is the core of marketing. Therefore, excellent marketing requires in-depth insight into consumers, constantly exploring hidden needs, and grasping and leading the consumption trend, so that consumers can't stop their products or services."

Mr. Xiao Mingchao emphasized, "we provide customers with insight and vision, not just data."

To understand the consumer market, we must be aware of the potential needs of consumers and strive to expand them in the service they provide.

The new generation market monitoring organization, as the authoritative market research organization that China first paid attention to the Chinese consumers, began to launch the largest consumer group survey in China in 1997, the Chinese market and media research (CMMS). Now, the new generation business field has been expanded from the consumer research to many industries, such as tobacco, fast food, media / new media, Internet, medical health, finance, IT/ digital, and so on, and has provided effective customer research and marketing strategy consulting services for many customers.

China's new rich market and media research (H3), as one of a series of large consumer research databases managed by Mr. Xiao Mingchao, is also implementing this marketing concept.

Mr. Xiao Mingchao has a deep understanding of the Chinese market. He has been committed to the study of Chinese consumption patterns, consumer culture, media changes and brand communication strategies. For Xiao Ming Chao, it has been through practice for years to see the nature of data and formulate marketing strategies based on consumer insights.

Before joining the new generation market monitoring organization, Mr. Xiao Mingchao once served as the deputy general manager of the zero survey market company, and the general manager of Shengshi index data management Co., Ltd., which has served as a research and consulting service for many famous brands both at home and abroad, and has established a number of consumer research and media evaluation indicators.

In the 4A advertising company, advertisers and media market, the widely used "China market and media research (CMMS)" database, the newly released "2008 China new rich market and media research (H3)", and the new generation of independent and continuous research products such as "Chinese University Students' lifestyle and consumption patterns Research (CUS)" are all produced by Mr. Xiao Mingchao and his leading professional research team.

It is reported that after Mr. Xiao Mingchao joined the new generation market monitoring organization, the new generation market monitoring organization is developing more and more value-added services to customers. In 2008, Xiao Mingchao led the research team to plan and carry out the "2008 Olympic Games Media behavior and marketing effectiveness" continuous research, to explore how Olympic marketing can be more effective, and what the Olympic Games bring to China, which has attracted much attention from the media and the industry. In 2009, a series of products will be launched to integrate consumer research and segmentation, such as Chinese medicine consumer market and media research, in order to provide more services to consumers and marketing decisions.

When Mr. Xiao Mingchao discussed the future research plan of the whole company with passion, he also pointed out that the new generation of professional and continuous innovation helped the new generation get the lead and gain the edge of the field of market research. Similarly, for all business enterprise organizations, it is also necessary to move towards professional and professional attitude, relying on the professional research and insight of the market and consumers, combined with professional market concepts and professional marketing strategies, so as to take the lead in the market.