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How Do You Develop New Customers?

2008/11/25 11:44:00 41938

The ability to succeed in sales is directly related to the quality of your customers.

Therefore, the most important step in sales is to find people who need your products or services accurately.

However, not every company can clearly tell its salespeople how to develop customers and find people who need their products and services.

The following 10 "marketing training" is the principle of successful sales and development of customers.

Practice has proved that they are effective.

一、每天安排一小時(shí)。

Sales, like anything else, require discipline.

Sales can always be postponed. You are always waiting for a better day.

In fact, there will never be the best time to sell.

二、盡可能多地打電話。

Never forget to spend time accurately defining your target market before looking for customers.

In this way, people who communicate with each other on the phone will be the most likely to be your customers in the market.

If you call a person who is most likely to become a client, you will be contacted with the prospective householder who is most likely to purchase your product or service in large quantities.

Call as many as possible in this hour.

Because every call is of high quality, it is better to fight more than to play less.

三、電話要簡(jiǎn)短。

The goal of making a phone call for a sales call is to get an appointment.

You can't sell a complex product or service on the phone, and you certainly don't want to haggle over the phone.

Telephone sales should last for about 3 minutes, and you should focus on introducing yourself, your product, and understanding the needs of the other side, so that you can give a good reason to let the other person spend his precious time talking with you.

Most importantly, don't forget to make an appointment with the other party.

四、在打電話前準(zhǔn)備一個(gè)名單。

If you don't prepare the list beforehand, most of your sales time will have to find the name you need.

You will be busy all the time, always feel very hard at work, but do not make a few phone calls.

Therefore, you should always prepare a list of personnel that can be used for one month at hand.

五、專注工作。

Do not answer the phone or receive guests during the sales hours.

Make full use of marketing experience curve.

Just like any repetitive work, the more times you repeat the work in adjacent time pieces, the better you will become.

Promotion is no exception.

Your second phone will be better than the first one, and the third will be better than the second one.

In sports, we call it "the best way to get in".

You will find that your sales skills do not actually improve with the increase in sales time.

六、如果利用傳統(tǒng)的銷售時(shí)段并不奏效的話，就要避開電話高峰時(shí)間進(jìn)行銷售。

In general, people call sales calls between 9 a.m. and 5 p.m.

So you can make an hour of sales every day at this time.

If this traditional sales session does not work for you, you should change the sales time to the non peak call time or increase the sales time during off peak hours.

You'd better arrange for sales between 8:00-9:00 a.m. and 12:00-13:00 noon and 17:00-18:30.

七、變換致電時(shí)間。

We all have a habitual behavior, and so do your customers.

It is very likely that you will attend the meeting every Monday at 10 o'clock. If you can not get them through at this time, you should learn from them and give him a call at other times of the day or on other days.

You will get unexpected results.

八、客戶的資料必須整整有條。使用電腦來尋找客戶。

The customer management system you choose should be able to keep a good record of the customers you need to follow up, whether it will follow up in three years or tomorrow.

九、開始之前先要預(yù)見結(jié)果。

This proposal is very effective in finding customers and business development.

Your goal is to get a chance to meet, so your wording on the phone should be designed around this goal.

十、不要停歇。

Perseverance is an important factor in sales success.

Most of the sales were done after fifth telephone conversations.

However, most salesmen stopped after the first call.