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So Marketing: Who Is The Black Screen?

2008/12/19 14:58:00 41938

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Editor's note:

"Microsoft

Black screen

It is China's biggest hacking act, and is undoubtedly the most severe accusation against Microsoft.

Since

Microsoft

Declare "

Black screen plan

Since then, it has been strongly opposed by public opinion.

Just as Microsoft's upcoming black screen plan has aroused global suspicion, anger, fear and panic, some companies have found the turning point in it.

Microsoft announced

Black screen

After the plan, the sales volume of its genuine software increased rapidly.

The big stick is lifted up, but it falls gently.

Even after several days of supervision, the deterrent social effect and commercial purpose of Microsoft's stick policy have been achieved.

It is no wonder that this black screen plan has been interpreted by many IT people as an unconventional marketing tool.

Microsoft

Black screen

The crowd laughed and Jinshan laughed.

Undoubtedly, Microsoft's black screen is like an earthquake in various computer users, which has aroused many users' fear and panic. Of course, it has also attracted many questions and anger. We will ignore whether Microsoft's actions are lawful or illegal, whether they turn a blind eye to people, whether there is "suspicion of being rich and ungrateful", whether it is "forcing" users' actions, but in a panic we hear laughter.

Laughter comes from Microsoft's old rival in OFFICE office software: Kingsoft Corp.

Qiu Baijun, chairman of Kingsoft Corp and founder of WPS, is more interesting. He said: from the perspective of guaranteed use, users may wish to download WPSOffice at this time.

It is not only because the personal version of WPSOffice is completely free for personal computers, but more importantly, home-made Office can completely replace Microsoft Office in functionality, and there is no difference in user habits.

He also stressed that Jinshan will never force users to use legitimate technology through "coercion" or "threat".

No doubt, in front of Microsoft's black screen, when people questioned, angry, scared and panic, only Jinshan laughed.

二、誰會勝出：微軟要錢，金山要人

In fact, under the premise that Microsoft has gained a large market share, the next priority is to ask for more money from the market.

There are many ways, but cracking down on piracy is a more direct way to get money.

Although some people say that Microsoft has gained huge market share by piracy, but when the market share is no longer needed to expand, people are already relying on their software, and money is the key.

And Jinshan is a user, that is, users, market share.

It is very clear to ask for the words that everyone can listen to. He said, "the WPSOffice of the personal version is completely free. The domestic Office can completely replace the Microsoft Office in function."

This is the obvious "call for users". It is a long way to recover the market share for Jinshan, but Microsoft's black screen plan has brought golden dawn to us.

Just for personal users, Microsoft, which has gained the leading market share by means of piracy and so on, seems to be asking for money from individual users if everyone seems to be out of it. (a set of OFFICE is about 2000 yuan), while Kingsoft provides a free version to individual users, and tells users to leave Microsoft's OFFICE as well.

三、微軟博弈：實際收入Or市場份額

From the perspective of fried tomato garden and so on, Microsoft has already started to fight against piracy and rectify the market to recover its real income.

From Jinshan and Google jointly launched the word free software such as PowerPoint, Jinshan has recognized the importance of free strategy, seize all opportunities to save customers.

In the near future, the anti piracy strategy of Microsoft is useful, or the free strategy of Jinshan is effective.

I estimate that Microsoft's OFFICE market share may be 10-20% or so, which will be taken back by Jinshan.

If more than 20% of the market share is lost, Microsoft may change its strategy accordingly.

Because if the revenue gained from anti piracy is greater than the loss of market share, Microsoft must reconsider its strategy.

For Microsoft, this is actually a game between real income and market share.

Acceptance of genuine is the general trend?

Thanks for Microsoft's black screen action?

雖然我們無法從法律角度去指責微軟，但是我們不能忽視以下事實：

1、微軟不是“正版天使”，微軟是盜版的縱容者。有網友將微軟比作當年英國人向中國輸入鴉片，我覺得很恰當。比爾蓋茨曾有言，“中國人喜歡偷，就讓他們偷我們的好了”。此言包藏禍心，在今年果然應驗了。

In order to expand its market in China and deliberately connive at piracy, Microsoft also contributed to today's piracy.

Chinese customers are not God of Microsoft, but piracy is Microsoft's food and drink.

Without piracy, Microsoft is also hard to have today's market in China.

Microsoft's piracy not only makes China's ordinary users uneasy to face embarrassment, but more importantly, it directly blocks the domestic software market, which makes Chinese people have no choice in operating system products.

2、微軟擁有可怕的權力。在微軟合法的“打擊盜版”的旗幟背后，儼然是一個強大的信息控制權力。微軟能夠控制所有使用其操作系統的計算機和用戶。

Without this power, how could Microsoft implement such a huge plan?

This can not but arouse the attention of the Chinese people.

And Microsoft has achieved some results, creating a "genuine" panic in China, and Chinese users are waiting for the black screen to be uneasy.

Even if we have other operating systems to choose from, we will spend huge amounts of time, digital information pfer and familiarity with the cost of new operating systems.

Both for individuals and for enterprises, they may face huge economic losses.

What if an enterprise loses a much-needed economic contract in the process of pfer?

Even if you accept the genuine Microsoft operating system, you will face all kinds of unexpected situations.

3、“黑屏行動”是一次對平民實施的暴力行動，恰如美軍在伊拉克、在阿富汗的軍事行動首先遭到威脅和損失的是平民。微軟的“黑屏行動”讓市場競爭者和國產軟件商感到高興，因為他們感到機會來了。而普通的中國盜版用戶只能在忐忑不安中等待微軟正版驗證系統的審判。

The form of war in the future is not necessarily a direct contact with the military, it may occur in various forms such as biological viruses, computer viruses and media scares.

Today, Microsoft launched the "black screen" action, no less than a war, a company's war against a country, and Microsoft is very successful.

Perhaps Microsoft's "black screen action" has substantive content, perhaps just bluff, at least Microsoft has created a panic atmosphere, has won the advantages of media warfare.

I think we would like to thank Microsoft for its "black screen action" because it enables ordinary Chinese users to realize the potential threat of computers and information.

In the past, the Chinese public may understand that military and national security must be vigilant against foreign computers and software, but there is no sense of crisis in economic and public life.

How to deal with XP black screen

To deal with Microsoft's black screen, automatic update is divided into two steps.

First, click the right button of my computer, select "properties" and "auto update" to remove the automatic update options.

Second, "my computer" click the right button, select "management", click the plus sign next to the "service and application" on the left, and start "service".

Or directly enter "Services.msc" in the "run" to open the service settings window.

In the "service" list, find "AutomaticUpdates", double-click, pop-up property window, "start type" is set to "disabled", OK.

The function of the "AutomaticUpdates" process is to automatically update patches from the WindowsUpdate network.

Use WindowsUpdate function to upgrade.

Third, Microsoft's black screen is only aimed at XP system, and it can continue to use Vista or Win2000 system.

&nbs