Secrets Of Improving Internet Performance
Customer service satisfaction is achieved. Customer The driving force of repeated consumption. Enterprises that do not properly handle customer complaints will lose more customers than they think. Research shows that on average, a dissatisfied customer will convey their dissatisfaction to the other 11 people, and each of them will convey this dissatisfaction to the other 55 people, and most businesses will suffer from this bad advertising effect. If we do not deal with the accumulation of many customer complaints, we will eventually destroy ourselves.
Customer complaints are
crisis
But Konosuke Matsushita once said, "
Customer
Complaining is often a good opportunity for us to turn the tables on us.
Handling customer complaints and complaints once in a timely manner provides data for promoting the optimization of service quality, and is also a good opportunity to consolidate customer relationship.
Managers should pay attention to customer complaints, customer complaints records, track complaints handling process, and conduct complaint handling satisfaction survey.
Historical information is most important, and this information needs to be shared between the service department and the customer manager.
keep
effective communication
And how do we keep in touch with our customers and ensure that they are effective?
The single contact way is very fragile, and the mesh connection mode ensures better adhesion.
常見的方式包括:
(1) in Internet Upper and Customer communication The lowest cost. efficiency Highest.
According to the needs of customers, sending e-mail, text messages, etc. can promote the communication between enterprises and customers, and care for customers on some festivals or customers' birthdays. Although it is a strong emotional link of business, it is consistent with the psychological needs of everyone who wishes to be concerned by others from the Perspective of customers.
Internet connection may be the most effective and low cost way, but it is based on the need for a set of management and communication tools, such as online customer management software.
(2)俱樂部、會員的方式。俱樂部會員的方式可能更加能夠粘著客戶,相對來說,客戶成為自己的會員,當然能享受到會員的增值服務。
(3)有規律的客戶回訪。有規律的客戶回訪,是一個主動傾聽客戶抱怨的一種方式,如果對方沒有抱怨,也能使企業能夠了解到客戶新的需求,也能使客戶感覺到自己在被關懷之列。
Most of the time, it is a link between the salesperson and the customer of the enterprise. This link can only be defined as the daily contact between the salesperson and the customer. Of course, this connection is indispensable, but the bosses of the small and medium sized enterprises are likely to neglect the contact with the customers in the name of the enterprise, so as to establish a closer trust relationship between the enterprise and the customers.
project management
Communicate
Most avoid one-way
The overall advancement of the project is made up of specific problems, but can not be separated from macro control and coordination.
The boss is always right. The executor listens only when he listens, but the execution is greatly reduced. The project manager sets the task down and thinks that his subordinates have understood the process without monitoring the process, which may cause mutual complaints. The manager can not distinguish the problem from the responsibility, the responsibility is not clear, the "project list" has become a written form, but it brings bureaucratism, and the speed of project implementation is often delayed by several signatures.
It is effective to get project information progress by using project meetings, but it is not timely and time consuming.
Using auxiliary customer management, project management tools and project meetings is the best way to communicate and promote projects.
The use of customer management and project management software can monitor the progress of the project and promote every project.
It can record every communication between the project team members and the different collaborative units involved in the project.
Achieving information sharing is the most fundamental step in project implementation, which provides data for managers to understand and control the progress of each project and each link.
The Internet is the best tool for the sales team to improve their performance, not only in finding potential customers' information, but also in promoting the company's website.
利用網絡工具,獲得更大市場份額
Advertising on the Internet: click through paid Internet advertising is probably one of the most effective advertising methods at present. Small and medium-sized enterprises can control costs at any time and get more sales opportunities through the Internet.
Communication in
Internet
: complete records of customers' QQ and MSN, we can send information, including
Internet
Send mobile phone messages and so on.
Internet
Communication costs less.
efficiency
Higher!
Management in the Internet: online sales management software is a new software application mode that pays low fixed costs according to the number and time of the enterprise. This kind of service does not require enterprises to build hardware and software environment in advance, and can be used immediately by landing Internet accounts.
For example, XTools, Salesforce and so on.
In the Internet: we should make more use of online payment tools, including the way to open e-commerce payment, so that customers can pay smoothly and easily.
責任編輯:vivi
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