How To Highlight Brand Strength Under The Financial Crisis

When the tide recedes, we know who is swimming naked. crisis Only when I arrived did I know which brand was strong enough. financial crisis Coming, it not only brings pressure, but also brings challenges. Only those with brand power can laugh at "life" and become the last winner. 2008 is coming to an end. 2009 is coming. Where is the real hero?

      Really, the stronger will surely become more and more brave.
   
For China, 2008 was a very extraordinary year.
   
In the past year, 30 years of reform and opening up have made people proud of their achievements in the past five years. The Olympic Games in Beijing have brought the Chinese wind to the world. Similarly, during this year, China suffered setbacks, snow storms and earthquakes, which often made people cry. But inside, there was not only pain, but also more movement. financial crisis China's economy, which has been growing rapidly all over the world, has reached a crossroads.
   
Some industries represented by real estate are at an all-time low and interest rates are rising. Tax rate increase , RMB appreciation It has brought pressure to many export enterprises. The milk powder incident has caused consumers' distrust of domestic milk powder brands. All of this has become a test question for Chinese enterprises. However, a real warrior always dares to face the gloomy life directly.

Therefore, as the annual top event of the brand circle in Henan, the theme words of the 2008 Central Plains media list are classified as "strong winds". We should dedicate our glory and honor to those companies and brands that are brave enough to face difficulties, be socially responsible, and move forward with the country and people.
   
      "Black swan" is coming, brand building is not abandoned.
   
When the tide recedes, we know who is swimming naked. When the crisis comes, we know which brand is strong enough. financial crisis In the past hundred years, Lehman brothers fell down, and the old bank Citigroup was in urgent need. A Sanlu milk powder industry faced an unprecedented crisis. Even the Mengniu leader Niu Gensheng also cried for help.
   
Who can stay out of the storm? The credibility of the brand is being tested. Who can stand tall? As Yuan Yue, chairman of the zero survey, said, the Black Swan (brand crisis) will come at any time, the key is whether you are ready.
   
You bet, financial crisis The impact on the real economy is visible, touches and feels. But what about the brand as an intangible asset of an enterprise? What's the impact? How big is the impact? Is it controllable? How to reduce negative impact and strengthen brand building? Who can make you a future?
   
Coca-Cola CEO once said that even if a torch burns Coca-Cola's assets, Coca-Cola can rise again with its trademark. But Coca-Cola has only one! Learn from me, imitate me, die, how can domestic brands kill a future? How to predict and analyze brand crisis and how to face it when brand crisis comes? "The strong winds of the Central Plains media list" and related forums will reveal the secrets of strong brands.
   
      Build your brand Enjoy your profits
   
Zhong Guodong, director of brand research center of China Brand Research Institute, believes that brand building is a systematic project. But for enterprises, what role can brand value play?
   
Brand value can enhance the visibility and reputation of an enterprise's product. Brand value can enhance employee's recognition and loyalty to the enterprise. Brand value can not only be an intangible asset of an enterprise, but also play a role in measuring the effect of mergers and acquisitions and brand transfer. For example, in the joint venture negotiations, brand value can enhance "value weight". In May 2006, Zhejiang ASD electric Limited by Share Ltd and American investors talked about cooperation, providing US investors with the brand value evaluation certificate issued by the Chinese Brand Research Institute, and got the approval of the parties.
   
      Brand value Upgrading enterprises Finance The credit limit of an institution. In August 2006, a state-owned food company in Zigong, Sichuan province suffered from financial difficulties due to poor management. The Chinese Brand Research Institute then evaluated its brand (trademark). The company passed the trademark (brand) after the appraisal. crisis 。

                                                                               Editor: vivi