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Analysis Of Successful Marketing Secrets

2008/12/19 15:01:00 41877

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Plan

The three methods of the level are now discussed.

Marketing

There are three magic weapons in the planning of the level, which are the same as the three magic weapons of our party: united front, Party building and armed struggle.

第一是統一戰線，指最大限度發動一切可以發動的力量，團結一切可以團結的力量，使自己的產品廣告盡可能多地出現，與消費者廣泛接觸。成功品牌的廣告無不是見縫插針、遍地開花，比如王老吉的終端廣告覆蓋全國、茅糧酒的廣告遍布云南。

Second is the building of the party.

There are two meanings, one is internal construction, that is, no matter any enterprise wants to do well in the market, it must build up a tough battle.

Marketing

Ranks.

Another idea is to refer to external construction, that is, the ideology of cultivating products, that is, to pay attention to the education market. We all know that there are three kinds of people most commonly engaged in education in the society, one is parents, the other is teachers, and the other is leadership.

Parents represent "frequency" because parents rely on frequent contact with their children to educate their children.

Teachers represent "knowledge", and teachers rely on knowledge to educate our children.

Leaders represent "authority", because leaders rely on authority to educate subordinates.

From product to brand pformation, the core problem to be solved is how to use the fastest way to educate the market and educate consumers.

The successful education market, whether it is TV shopping, soft Wen speculation or activity marketing, is the core of the three ways:

First, the product advertisement or information should reach enough frequency to emphasize consumers' feelings repeatedly.

Two, we should fully emphasize the knowledge of the technology and function of products, and persuade consumers with knowledge rationality.

The three is to use image spokesmen or experts to endorse, and to "intimidate" consumers with authority.

第三是武裝斗爭，是指使用不同層面的營銷手段和戰術。比如終端攔截、聯銷體、電視購物、電臺坐診、借渠道、店頭廣告、新聞報道、冠名等都屬于新式營銷戰法。

Among them, Shu Lei's terminal interception tactics is most famous.

Concentrate on fire.

First, the reaction is fast, and the time is consistent with the opponents, especially in the weekend, holidays, "confrontation marketing" must be fully carried out.

The two is to concentrate personnel. Besides ensuring enough shopping guide and etiquette staff, the manager and brand leader should come to the scene personally and dress uniformly.

Three, we should concentrate on rich and innovative gifts to ensure "strong firepower".

Multiple strikes.

Choose the local shampoo to sell the top 3~5 stores and conduct promotional campaigns at the same time.

宣傳突出。

First, the content of the reward information should be clear and clear. There must be "headline" headlines (for example, summer send happy, Shu Lei luxurious gift), at the same time, it should be displayed more clearly and prominently.

The two is to have an active background (such as screen) to display the image, foil the atmosphere, and set up advertising, POP and so on.

Guard the gateway.

There are many selling points and publicity points at the gate, entrance, passageway and other outlets of the store, which will block the on-site promotion points of the opponent and carry out large-scale promotion activities on condition.

Swimming interception.

A number of promoters are arranged outside the promotion booth, and distribution leaflets and mobile brochures are distributed within the scope of the store to attract consumers to understand the contents of activities in detail before the promotion stage, so as to achieve the combination of "travel" and "guarding" and multiple interception.

提示贈送。

Arrange a person to use a sentence at the entrance of the gate or the entrance of the store (such as the special reward activities of today's Shu Lei, the gift is especially rich, please pay attention!)

Prompt customers to pay attention to the content of activities.

In addition, the selling point should display the gifts in an eye-catching way. It is best to place them according to the purchase and delivery collocation, to be clear and eye-catching and to fully attract customers.

The function of detail.

In order to buy the office, we must give a detailed and targeted explanation of the unique functions and quality of Shu Lei to consumers, telling consumers that discounts or gifts are not due to backlog or overdue.

Persist in the end.

Adversarial promotion is a close fight. During the competition, competitors may take some new strategies to resist. Shu Lei's principle is "opponents do not promote sales, they often promote sales, small sales promotions, and big promotions."

Editor: vivi