Strategy: Sister Furong Turned Out To Be A Marketing Expert.

On what?

Everyone who knows about marketing will pull out a long string of nouns, such as products, brands, channels, human resources, management and so on.

But sister Furong tells us that in addition to objective conditions, marketing success requires firm determination and clear goals.

Some people will ask: is sister Furong's marketing objective clear?

I think people who have visited the Sister Lotus report feel this way: sister Furong wants to be famous, and activities for fame are carefully planned.

How can marketing decisions be embodied?

This will return to the "product" itself.

I think all the people who have seen Sister Lotus's photos have such a feeling. Sister Furong is not beautiful. In other words, in this age of beautiful women's economy, sister Furong lacks the necessary capital. Sister Furong has no background and no connections. This is seen from the edge of the University.

It is such a person who has no background, no outstanding professional skills, no beautiful face and no money, but to be famous.

Perhaps sister Furong is seeing that fame may be a shortcut to her success, so that she will have a stronger faith to become famous.

The situation is the same, not outstanding, no selling point, dad is not pro, mother does not hurt.

Then, is it possible to say that many products that might have gone against the sword were abandoned?

It is probable that no one can guarantee that marketing will succeed.

It is precisely because marketing is probable that many enterprises first consider how to avoid risks and how to reduce the possibility of entering traps.

To emphasize the possibility of failure is to reduce the possibility of success. In marketing, only factors that may lead to failure are factors that should not lead to failure.

To educate enterprises with their own facts, "people must rely on themselves". If you don't believe in yourself, who else will you believe in?

What is the core value of sister Furong's reputation?

Let's analyze the marketing strategy of Furong sister.

As we have mentioned above, the objective conditions of sister Furong are not excellent enough. Therefore, to break through, it can not be carried out in a regular way.

In this case, the alternative has become an effective way of positioning.

Don't you see, before Furong elder sister, Mu Zimei's alternative strategy has been successful?

And after sister Furong, chrysanthemum sister's alternative strategy is also playing a role.

So how to be different, how can we get attention when we are restricted by objective conditions? This is the question we want to discuss below.

The group of college students and college students is a group with relatively high acceptance of others.

This is the consumer's lock in marketing strategy.

Here, I do not want to be disrespectful to our lucky children. I want to talk about the increasing pressure of social employment, the increasing gap between College Students' cognition and social cognition. This group expects to arouse social concern in various ways, so they have their own shadow behind every hot spot.

But behind Furong's elder sister, if she does not have this group's flags and calls, the marketing goal of Furong sister will not be realized so quickly.

Since it is an alternative, it can not be the same as other people.

What does this target group care about?

Gossip, publicity and free.

In these respects, sister Furong obviously has no advantage. In a pornographic and congested network society, there is no way to become famous. There is only one Mu Zimei. There will be no more than second such places.

Sister Furong is clever enough to lock in other kinds of content.

And this positioning just caters to the target group.

This group is dissatisfied with reality, dissatisfied with society, and is full of injustice. But it has high evaluation of itself and high expectations.

Narcissism is only admirable if narcissism is so extreme.

The so-called fame is because there are many media reports, and different media assume different responsibilities, so reports will be obviously oriented.

One of the characteristics of Internet media is attention oriented. As long as the legal and functional departments do not object, they can get high clicks. That is good news material.

Sister Furong is famous for its Internet, and the click rate of all websites has increased due to sister Furong. The visitors have been satisfied with their curiosity and have struck a good deal.

So it is not difficult to understand why the authoritative network media like sina will be so concerned about sister Furong.

Only by attracting wide attention and gathering great attention will it become a hot spot on the Internet.

In China, compared with traditional media, network media have greater freedom (of course, play the role of the mouthpiece of the party and government).

It is hard to get enough attention in the vast network world.

Sister Furong will focus on the BBS system in Colleges and universities, and in the BBS of colleges and universities, the most famous and the most online person is Peking University. Now it seems to be the best of both worlds, the most influential University BBS and Tsinghua University (Mizuki Kiyoka).

The mysterious mystery is enveloping Furong elder sister, who is sister Furong?

What does sister Furong do?

Why does Furong sister have such a thick face to look at here?

Why is sister Furong so confident?

Many of the web portals of the major portals are BBS regulars, so the influence of Furong elder sister extends from the University BBS to the major portals. The Sister Lotus is spreading like a virus in the Internet world.

Her works, whether they are self timer photos, self time videos or their own poems, are not so elegant. What really makes Furong sister famous is the communication strategy that can fully reflect the orientation of narcissism.

A figurative analogy can be made. Sister Furong is a lonely performer who belongs to BBS. Most of the onlookers have not affirmed her performance.

I guess this is the most difficult time for sister Furong. Although it is often said that communication is a two-way process, it is a process of constant reflection and feedback. At this time, sister Furong receives the most negative.