Home >

How Does A Good Marketing Strategy Come Into Being?

2009/2/5 15:50:00 41965

??? 日本語 Fran?ais English 中文

What kind of planning is good planning?

Do you believe in books or so-called masters or experts?

I think planning is right.

Marketing Management

To sum up, in short, how to increase sales volume of products is not as complex as it is imagined. This is the ultimate goal of planning, and this is all OK.

Planning is a broad concept, which basically includes activities planning, public relations planning, advertising planning, promotion planning and so on.

But no matter what the plan is, the ultimate goal is to increase sales of products.

Of course, different plans have different ways of operation.

Do not rely on books, nor do you trust books without books.

There are many books in the bookstore about planning, but I seldom read them, but I rarely read them from beginning to end, because many books are vague theories.

Don't take the so-called master planners and experts' words behind closed doors as a standard. Anyway, I am far away from them.

Besides, their words may also hamper our thinking.

The final result of the plan is the need for specific implementation. Everything is the final say of the market, and the planning that can withstand the market test is really good planning.

　　如何才能做出好策劃？一線市場的數(shù)據(jù)真的至關(guān)重要嗎？

Good planning is not to search the information in the office, and then to arrange the text in combination.

If we want to make good planning, we must go deep into the front-line market to seriously investigate, analyze and study, and thoroughly understand the real needs of consumers. This information feedback data is the best basis for making good planning.

Chairman Mao said that without investigation, there was no right to speak. This is also the fatal weapon Shi Yuzhu made of brain platinum.

Before putting platinum in the market, and even in the research and development stage, he went to the front-line market to visit future consumers, listened to their views on the products, and got a series of series of advertisements, such as "not giving gifts this year, giving gifts to the brain, giving filial piety to parents and brain platinum".

It is rare for the brain to maintain its share of the market in the past ten years in the health care industry, largely owing to Shi Yuzhu's full understanding of the market.

For the first tier market, it is not enough to understand consumers only, but also to understand competitors.

Although knowing the enemy and knowing oneself is a common practice, it is the rule of winning the enemy.

Therefore, through various channels, we can fully understand competitors' product characteristics, price, function, quality, service and so on, and even their opponents' marketing strategies. After careful analysis and comparison, then we will attack the short and plan well, and organically emerge as the times require.

Therefore, in order to make good planning, the data in the first-line market are very important.

　　順便說下策劃書。什么樣的策劃書是最理想的？長篇大論的策劃書有助于和客戶合作成功嗎？

Some people like to make a lot of planning books, so that they can show their professional level in front of customers, so that they can get customers' approval.

I read an advertising planning book, five word 16 open paper, tens of thousands of words, but after reading, it is confused.

What does the customer want?

What we need is a solution that can help him solve the problem, and this plan is not decided by the number of words.

As long as the problem can be explained, the number of words is not important to customers.

Besides, too many useless words can only waste customers' time and even cause customers' antipathy.

My view is that one hundred words can be used to explain the problem, do not use one hundred and one words, more than one word is gild the lily.

The last thing to say is that as long as you fully understand the front-line market and make the correct analysis and judgement, you can also make good planning.

Editor: vivi