Etiquette Of Enterprise Release

In the late 80s, a private-owned enterprise in China developed a new juice drink. This beverage is not only rich in nutrition, no additives, comfortable in taste, but also meets the health and hygienic standards, and is consistent with the international trend of beverages. However, almost all the domestic beverage market has been occupied by foreign beverages. It is much more difficult to push the new type of homemade beverage to the market and win a place at that time.

It is obviously not the strength of the private enterprise in China to fight with rich and experienced foreign beverage traders in advertising. So, the person in charge decided to make another way to make a "soft advertisement" for himself. Before the peak season for beverage consumption, the company hired a world-famous building in the capital city of Beijing, where a new product briefing was held by the press as the main participant. At the meeting, apart from introducing new products to the participants, the company invited the famous beverage experts and nutrition experts in China to give their own opinions and invited all participants to taste the new product personally.

Since then, many journalists in the conference have not only published the news in their own media, but also volunteered to speak well for it. Some people in the press even stood on the stand of maintaining domestic drinks and shouted for them. As a result, its reputation was greatly improved, and its sales volume increased dramatically.

From the point of view of the etiquette of business affairs, the new product description meeting that the private enterprise launched for its own new beverage is a news conference.

A press conference is called a press conference, sometimes called a press conference. It is an effective way of communicating all kinds of relevant information and seeking an objective and fair report of a certain social organization or activity or event. For the business sector, holding a press conference is the most important means of liaison and coordination with the media. The usual form of a press conference is to invite people in the relevant press to come together to hold a meeting at a specific time and place, announce a certain message, explain an activity, or explain an event, and strive for the objective and fair reporting of the press, and strive to expand the scope of information dissemination as far as possible. According to convention, when the organizer makes a speech at the press conference, the participants in the conference will be allowed to ask questions about the theme of the conference at the appointed time. The organizer must arrange a special person to answer such questions. In short, a press conference is a conference that focuses on news release.

Conference ceremonial etiquette generally refers to the ceremonial norms related to holding press conferences. For the business sector, the conference ceremonial ceremony should include at least four main aspects, namely, the preparation of the conference, the invitation of the media, the entertainment on the spot, and the aftermath. Below, introduce them separately.

First, the preparations for the conference. Preparations for the press conference are much needed. The most important thing is to do a good job in defining the theme, choosing space and time, arranging personnel and preparing materials.

Secondly, the invitation of the media. In the press conference, the organizers of the association naturally rely mainly on the media. When considering the invitation of the press, there must be some choice and emphasis. Otherwise, it will be difficult to ensure that the press conference is really successful.

Again, on-site entertainment. In the process of the formal holding of a news conference, there are always certain or uncertain problems. Sometimes, there may even be unforeseen circumstances or incidents. In order to cope with these difficulties and ensure the smooth progress of the press conference, in addition to requiring all the staff of the organizer to work together and cooperate closely, the most important thing is to ask the hosts and spokesmen to represent the organizers to cope with the guests.

Finally, the aftermath. After the news conference is held, the organizers need to conduct a careful assessment of the aftermath within a certain period of time.

Editor in chief: Du Jun