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    Zheng Daqing: Fortune 2 Billion "Money Making Campaign"

    2010/2/11 10:01:00 58

    Entrepreneurial Wealth

    18 years ago, he was only a migrant worker from poor rural areas.

    "2 billion?"

    Can a peasant worker earn so much money?


    Growth story from the rural workers to 700 thousand yuan small boss reporter's interview: "I heard that your personal assets have reached 2 billion yuan?"

    Zheng Daqing smiled heartily: "where!

    It's just a small success. "

    Next, he told reporters about his success.

    According to him, in March 1985, Zheng Daqing, who was 26 years old, set foot on the train to Urumqi by borrowing 70 yuan from his relatives and friends, and began his miraculous pioneering journey.

    When he walked out of the Urumchi Railway Station, Zheng Daqing had only 1 yuan and 2 cents in all his household belongings and an old quilt used in the army.

    In the introduction of fellow townsman, Zheng Daqing, who knew architectural knowledge, became the monitor of the construction site. The reward for the day was 5 yuan.

    In the past year, nearly 2000 yuan has been earned, which is undoubtedly an enviable number at that time.


    In April 1986, Zheng Daqing, who felt "do something", brought more than 40 migrant workers from his hometown and pferred a small project from others.

    Tragically, after the handover, the boss ran away without a penny.

    At the end of the year, Zheng Daqing had no money to go home.

    A friend gave him 5 yuan, and only 1 meals a day lasted nearly 10 days.


    That kind of situation hurt Zheng Daqing's pride. He secretly vowed to mix up himself.


    In March 1987, Zheng Daqing finally ushered in his own "spring". He signed a 130 thousand yuan factory maintenance contract with the Xinjiang rubber factory. In August of that year, Zheng Daqing completed all the projects on time and quality, and was praised by the other side.

    With his introduction, Zheng Daqing also took several small projects.

    At the end of the year, Zheng Daqing was surprised to find that, after all kinds of debts, he had a deposit of 50 thousand yuan.

    This also made Zheng Daqing firm in his determination to engage in small projects.

    By 1989, Zheng Daqing had gained a foothold in Urumqi and his personal assets exceeded 700 thousand yuan.


    The two venture started from falling.


    In the second half of 1989, Zheng Daqing made an astonishing decision to enter the circulation and production fields.

    He first spent 200 thousand yuan to rent a large basement in downtown Urumqi. After being renovated into a shopping mall, he leased it to others, earning 50 thousand yuan a year. He also opened two coal mines in the suburbs of Urumqi.

    At the beginning of 2 years, coal mines and shopping malls brought Zheng Daqing a lot of money. However, the large scale of the stalls brought Zheng Daqing great difficulties in management and decision-making. As time went on, experience and decision-making errors came one after another. In 1994, two coal mines went bankrupt, and in early 1995, the shopping malls were closed.


    As if overnight, Zheng Daqing turned from a millionaire to a poor man who had no money but owed hundreds of thousands of debts.


    However, Zheng Daqing was not knocked down by difficulties.

    In the summer of 1995, after careful investigation, Zheng Daqing founded the Xinjiang Tiandi industrial trading company with a borrowed about 1000000 yuan. The first item was the clothing market.

    This time, Zheng Daqing was good at learning, he rented the mall and operated it himself, and 85% of the more than 100 employees were college or university culture.

    The establishment of modern enterprise system has made Zheng Daqing's clothing market flourishing and profits are coming.


    Fortune 2 billion "money making campaign"


    In 1998, Zheng Daqing decided to put the money he earned into the "money making campaign": Investing 200 million yuan to build a more than 30 thousand square meter "Oriental 100 commercial building".

    Eastern Mansion's turnover in 1999 amounted to 170 million, up to 210 million in 2000.

    Subsequently, Zheng Daqing's career entered a fast development channel: hotels, agriculture, telecommunications, production and processing, and entered the real estate industry in 2001.

    At present, Zheng Daqing has 2 billion of assets, and the debt ratio is only 8%. "

    In a recent commentary on "the 2003 most growing enterprises in Xinjiang", the Xinjiang media pointed out that "Xinjiang World Group Limited has doubled its assets in just three years".

    Because of the great success, Zheng Daqing was elected the Standing Committee of the Urumqi CPPCC at the beginning of this year.

    Zheng Daqing's success in entrepreneurship was not achieved overnight. When asked about his success secret, the reporter made a summary of the reporters' "doing things first and doing things afterwards". Zheng Daqing made such a summary.


     
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